topic TV Commercials Pushing Botox and Fillers For Millennials in Community Chat

TV Commercials Pushing Botox and Fillers For Millennials

handygal2 — Wed, 27 Mar 2019 01:06:42 GMT

I've noticed a couple of new TV commercials featuring young women appearing to be in their late twenties and early thirties. One of these is selling Botox Cosmetic, and the other Juvederm Filler.

I think it's a shame that these companies are trying to convince young women that they need to start injecting their faces with this stuff at such an early age. It's all about big $$$$$$ for the manufacturers of these products.

There's plenty of time for this when women are decades older than that, if we choose to do it at all... JMHO.

Re: TV Commercials Pushing Botox and Fillers For Millenials

Carol Diane — Tue, 26 Mar 2019 02:24:10 GMT

Some young women choose to use Botox to prevent lines from forming....they choose to use it before creases show up. I'm not condoning it but that is one of the reasons given.

Re: TV Commercials Pushing Botox and Fillers For Millenials

x Hedge — Tue, 26 Mar 2019 03:49:33 GMT

@handygal2

There has been this HUGE pool of boomers for businesses to aim their marketing at. As the boomers numbers slowly reduce, the businesses have only a comparatively puny number in upcoming generations to draw their sales from.

So to make up for the decreasing numbers, they're trying to increase the number of years a customer buys a product.

I'm seeing this elsewhere too.

For years AARP pitched their sales to boomer seniors.

But now they seem to be targeting the senior's adult children, who are still in their working years.

There are fewer of them, so they go after those membership dues 15 years earlier.

This is just a thought I've been having. Could be completely wrong, but it makes business sense.

Re: TV Commercials Pushing Botox and Fillers For Millenials

Mz iMac — Tue, 26 Mar 2019 04:16:11 GMT

I've only seen Botox commercials for migraines.

Re: TV Commercials Pushing Botox and Fillers For Millenials

hckynut — Tue, 26 Mar 2019 07:10:51 GMT

@handygal2

TV shows need sponsors to keep shows on the air. I've seen commercials that in the past would be considered p*rn, sounds like this is up to who wants to buy it.

I DVR every show I watch and see no commercials unless I choose to do so. Young woman or men are able to make their own decisions, but seems like older adults want to protect them from just about everything in life.

Sure glad my generation wasn't protected against stick ball/climbing monkey bars/and then there are those darn "micro aggressions. Oh, I have had cosmetic surgeries, several, my choice, my money.

hckynut

Re: TV Commercials Pushing Botox and Fillers For Millenials

jackthebear — Tue, 26 Mar 2019 10:42:08 GMT

not worrying about that

Re: TV Commercials Pushing Botox and Fillers For Millenials

Jaspersmom — Tue, 26 Mar 2019 10:49:02 GMT

As if we're all not neurotic enough, now they're targeting twenty and thirty somethings to convince them they need fillers on their beautiful, wrinkle-free skin. It cracks me up when I see the models in these ads. One, their skin is flawless and two, they have no wrinkles. I do know very young people who are constantly searching their faces for that imaginary wrinkle or two. It's sad. Women worry enough about everything and to create this anxiety in young ones is terrible.

Re: TV Commercials Pushing Botox and Fillers For Millenials

handygal2 — Tue, 26 Mar 2019 11:27:06 GMT

@Jaspersmom wrote:
As if we're all not neurotic enough, now they're targeting twenty and thirty somethings to convince them they need fillers on their beautiful, wrinkle-free skin. It cracks me up when I see the models in these ads. One, their skin is flawless and two, they have no wrinkles. I do know very young people who are constantly searching their faces for that imaginary wrinkle or two. It's sad. Women worry enough about everything and to create this anxiety in young ones is terrible.

@Jaspersmom : Well said!

Re: TV Commercials Pushing Botox and Fillers For Millenials

handygal2 — Tue, 26 Mar 2019 11:46:15 GMT

@Mz iMac wrote:
I've only seen Botox commercials for migraines.

@Mz iMac : You can google "Botox commercial 2019 YouTube".

Re: TV Commercials Pushing Botox and Fillers For Millenials

handygal2 — Tue, 26 Mar 2019 11:56:07 GMT

@x Hedge wrote:
@handygal2
There has been this HUGE pool of boomers for businesses to aim their marketing at. As the boomers numbers slowly reduce, the businesses have only a comparatively puny number in upcoming generations to draw their sales from.

So to make up for the decreasing numbers, they're trying to increase the number of years a customer buys a product.

I'm seeing this elsewhere too.
For years AARP pitched their sales to boomer seniors.
But now they seem to be targeting the senior's adult children, who are still in their working years.
There are fewer of them, so they go after those membership dues 15 years earlier.

This is just a thought I've been having. Could be completely wrong, but it makes business sense.

@x Hedge : I don't think you're wrong at all-- good theory.

Re: TV Commercials Pushing Botox and Fillers For Millenials

Still Raining — Tue, 26 Mar 2019 12:10:51 GMT

They crack me up. I might have grandkids that age. They can’t know what wrinkles actually are.

Re: TV Commercials Pushing Botox and Fillers For Millenials

CelticCrafter — Tue, 26 Mar 2019 12:33:34 GMT

For a while they were targeting men. I guess they didn't fall for it?

My niece - she's 36 - has a friend that has been doing the Botox and fillers for years already.

Re: TV Commercials Pushing Botox and Fillers For Millenials

nova — Tue, 26 Mar 2019 13:02:07 GMT

@handygal2 @Jaspersmom I couldn't agree more with both your comments!! In not such a dramatic way it applies to any anti-aging cosmetic commercial. I've never seen anyone that looks over 21 showing the "smooth skin" benefits. Makes me crack up & get annoyed all at the same time!

Re: TV Commercials Pushing Botox and Fillers For Millenials

JJsMom — Tue, 26 Mar 2019 13:18:53 GMT

Some people in their 30s do have wrinkles and sun damage already. I personally wouldn't get Botox and don't really like the idea of everyone trying to fix every single perceived sign of aging or physical flaw, but these things do exist in people in their 30s.

Re: TV Commercials Pushing Botox and Fillers For Millenials

traveler — Tue, 26 Mar 2019 13:19:29 GMT

Sometimes to sell something you must create a need first.

Re: TV Commercials Pushing Botox and Fillers For Millenials

SahmIam — Tue, 26 Mar 2019 13:33:21 GMT

I remember turning 30 and my friends chipped in to give me a round of Botox from a plastic surgeon. I had zero lines so I was confused. "It's PREVENTATIVE" they said. Apparently a few of them had started Botox in their late 20's to prevent frown lines and the "11's" from starting. Not. Cheap. I didn't do it but had a peel instead. So, getting Botox at an early age has been around for 20 years plus; the advertising is what's new.

Re: TV Commercials Pushing Botox and Fillers For Millenials

LilacTree — Tue, 26 Mar 2019 13:40:39 GMT

@x Hedge wrote:
@handygal2
There has been this HUGE pool of boomers for businesses to aim their marketing at. As the boomers numbers slowly reduce, the businesses have only a comparatively puny number in upcoming generations to draw their sales from.

So to make up for the decreasing numbers, they're trying to increase the number of years a customer buys a product.

I'm seeing this elsewhere too.
For years AARP pitched their sales to boomer seniors.
But now they seem to be targeting the senior's adult children, who are still in their working years.
There are fewer of them, so they go after those membership dues 15 years earlier.

This is just a thought I've been having. Could be completely wrong, but it makes business sense.

@x Hedge

I think you’re right, Hedge, and I have always disliked AARP. I have never purchased a product endorsed by them and throw their neverending mail into the trash without opening it.

Re: TV Commercials Pushing Botox and Fillers For Millenials

lulu1 — Tue, 26 Mar 2019 13:58:16 GMT

@Carol Diane wrote:
Some young women choose to use Botox to prevent lines from forming....they choose to use it before creases show up. I'm not condoning it but that is one of the reasons given.

Our DIL and her friends are in their early to mid 40s. They all do Botox . Some have been doing it since their mid 30s.

Re: TV Commercials Pushing Botox and Fillers For Millenials

Ketra — Tue, 26 Mar 2019 15:02:19 GMT

@LilacTree wrote:
@x Hedge wrote:
@handygal2
There has been this HUGE pool of boomers for businesses to aim their marketing at. As the boomers numbers slowly reduce, the businesses have only a comparatively puny number in upcoming generations to draw their sales from.

So to make up for the decreasing numbers, they're trying to increase the number of years a customer buys a product.

I'm seeing this elsewhere too.
For years AARP pitched their sales to boomer seniors.
But now they seem to be targeting the senior's adult children, who are still in their working years.
There are fewer of them, so they go after those membership dues 15 years earlier.

This is just a thought I've been having. Could be completely wrong, but it makes business sense.

@x Hedge
I think you’re right, Hedge, and I have always disliked AARP. I have never purchased a product endorsed by them and throw their neverending mail into the trash without opening it.

@LilacTree @x Hedge Yeah, AARP doesn’t give a rip about seniors. They are only concerned for their own corporate greed, not what’s best for us.

Re: TV Commercials Pushing Botox and Fillers For Millenials

Bri369 — Tue, 26 Mar 2019 15:02:25 GMT

My daughter is 22. A lot of her friends are already talking about using Botox when the time comes.

I'm not saying it's right or wrong - but young women are very concerned about their skin and appearance. Plus, their mothers use Botox.