topic Re: Peloton Commercials in Community Chat

Peloton Commercials

sidsmom — Sat, 09 Dec 2017 22:51:39 GMT

Man, I’m seeing/hearing these Peloton commercials everywhere!

Definitely a 2017 Holiday Gift idea.

The Peloton package is not cheap...$2000 for the bike & $40/month for the online subscription. That’s a nice gym membership with so many other amenities.

When I took my first indoor cycle class in the mid-90s, I thought it was just a fad. Today? I hit my indoor cycling classes 3-4x a week. It’s a form of cardio which really stood the test of time.

Curious...wonder who their marketing demographic would be?

Can’t be serious cyclists with those silly little weights..!

Re: Peloton Commercials

SilleeMee — Sat, 09 Dec 2017 23:04:35 GMT

I'd be willing to guess their target audience is probably the older Millennials who have established themselves and have incomes, most likely females. I really don't see Boomers investing in this sort of equipment.

Re: Peloton Commercials

Q4u — Sat, 09 Dec 2017 23:12:06 GMT

I am seriously interested in this bicycle, been bicycling my entire life and especially interested in the inter-active aspect. I agree, pricey but ..... still interested. Meanwhile, I'll hit my stationary ....

Re: Peloton Commercials

santorini — Sun, 10 Dec 2017 00:00:36 GMT

I was in a fitness equipment store a few weeks ago and walked by the Peloton display. I acted excited about it because I had seen the commercials but had never seen one in person. The fitness guy scrunched up his face, made the thumbs down gesture and grunted. I wound up with an elliptical that I absolutely love.

Re: Peloton Commercials

Moonchilde — Sun, 10 Dec 2017 00:02:21 GMT

I have a relative who’s absolutely addicted to Cyclebar. She goes almost every other day, and loves it. These are all over the country. I’d post a link but since the site is commercial it would probably get poofed. Just google cyclebar and read all about it.

They keep stats, compete with each other, move up in standings. There are different kinds of classes - different workouts, different accompaniements - just music, or music and big screen video. She has remained highly motivated and loves challenging herself and competing with others.

Re: Peloton Commercials

sidsmom — Sun, 10 Dec 2017 01:08:06 GMT

@Moonchilde wrote:
I have a relative who’s absolutely addicted to Cyclebar. She goes almost every other day, and loves it. These are all over the country. I’d post a link but since the site is commercial it would probably get poofed. Just google cyclebar and read all about it.

They keep stats, compete with each other, move up in standings. There are different kinds of classes - different workouts, different accompaniements - just music, or music and big screen video. She has remained highly motivated and loves challenging herself and competing with others.

CycleBar, FlyWheel, SoulCycle...throw a stick & you can hit at least one of these places. Most all indoor cycling programs in a small boutique/large gyms these days will have either the video stats or attached monitor which gives you the RPM, HR, Miles, Watts. Those metrics do improve the quality of ride.

I’m happy Cycling is still being recognized, but the form & technique I see, especially on these Peloton commercials, is cringe-worthy....bouncing in the seat, RPM way too fast. Cycling is generally a injury-proof activity, but no resistance/high rpm can cause issues with the knees...and a technique makes it so much more enjoyable. No tricks...just simple riding.

@Moonchilde

Cool your relative enjoys it. You should join her sometime!

Re: Peloton Commercials

dooBdoo — Sun, 10 Dec 2017 01:24:07 GMT

@sidsmom, I've seen that ad everywhere... seems like all the channels, all times of day, during a variety of shows. I noticed it at first because of Sia’s music. Your thread made me wonder about it... I found several articles about their marketing, including this one:

"When Carolyn Tisch Blodgett joined fitness startup Peloton as its brand marketing lead a year-and-a-half ago, the company’s executives were focused on promoting the functionality of their product...

...What they were missing, however, was a compelling brand story about the bike’s convenience and its role in connecting riders around the country, largely through a leaderboard that displays rider data, said Ms. Blodgett...

...Ms. Blodgett also conducted research showing that the company had been targeting a core, affluent audience, but overlooking a less affluent consumer who was willing to splurge on a convenient fitness habit.

Peloton is now shifting gears with a new financing program ($97 per month for 39 months for both the bike and subscription service), an ad campaign that’s more relatable to a diverse consumer base and an NBC Olympics sponsorship. Peloton counts NBCUniversal among its investors, and has raised nearly $450 million in total funding to date.

“We had this idea of a very affluent rider who many of our early adopters were,” she said. “We realized, through conversations with our community, that there was a huge opportunity with people who thought $2,000 was a huge investment but were [buying] it over and over again because the product is so important to them.”

The company also has been partnering with Westin Hotels & Resorts to get its bikes and classes in front of more of its target audience, as well as expanding its showroom footprint across the country. This is all to boost growth ahead of a rumored IPO down the road...

...Since joining the company, Ms.Blodgett said that Peloton has learned a lot about its core consumer.

One surprise in the research, she said, was the “huge urban opportunity,” especially as the boutique fitness class movement in cities -- think SoulCycle and Barry’s Bootcamp -- has given Peloton a boost. “We thought that it skewed more suburban,” she said. The company was also surprised to learn that its consumers weren’t only on the coasts or around major hubs like New York, Los Angeles and Chicago.

“It speaks to the opportunity we have,” said Ms. Blodgett. “We sell a bike to every state every day.”

complete article at:

wsj.com/articles/peloton-shifts-gears-with-more-attainable-marketing-plan-1508959554

Re: Peloton Commercials

sidsmom — Sun, 10 Dec 2017 01:54:32 GMT

@dooBdoo

Thanks for the article!

Olympic sponsorship. Ahhhh...now I get why

we’re hearing the promos over&over&over....gearing up.

Re: Peloton Commercials

dooBdoo — Sun, 10 Dec 2017 01:56:36 GMT

sidsmom wrote:
@dooBdoo
Thanks for the article!
Olympic sponsorship. Ahhhh...now I get why
we’re hearing the promos over&over&over....gearing up.

You're welcome, @sidsmom! I think the rumored IPO might be significant, too.😉

Re: Peloton Commercials

Cakers3 — Sun, 10 Dec 2017 03:10:15 GMT

Yeah-like I'll look like that eventually. Maybe in 50 years; but then again I'll be dead.

ROTFL!

Re: Peloton Commercials

Moonchilde — Sun, 10 Dec 2017 04:31:55 GMT

@sidsmom wrote:
@Moonchilde wrote:
I have a relative who’s absolutely addicted to Cyclebar. She goes almost every other day, and loves it. These are all over the country. I’d post a link but since the site is commercial it would probably get poofed. Just google cyclebar and read all about it.

They keep stats, compete with each other, move up in standings. There are different kinds of classes - different workouts, different accompaniements - just music, or music and big screen video. She has remained highly motivated and loves challenging herself and competing with others.
CycleBar, FlyWheel, SoulCycle...throw a stick & you can hit at least one of these places. Most all indoor cycling programs in a small boutique/large gyms these days will have either the video stats or attached monitor which gives you the RPM, HR, Miles, Watts. Those metrics do improve the quality of ride.

I’m happy Cycling is still being recognized, but the form & technique I see, especially on these Peloton commercials, is cringe-worthy....bouncing in the seat, RPM way too fast. Cycling is generally a injury-proof activity, but no resistance/high rpm can cause issues with the knees...and a technique makes it so much more enjoyable. No tricks...just simple riding.

@Moonchilde
Cool your relative enjoys it. You should join her sometime!

@sidsmom She’s a GEN Xer who deals with the public so wants to stay in shape and lookin’ good.

Re: Peloton Commercials

sidsmom — Sun, 10 Dec 2017 05:00:56 GMT

😀 Strong is the new Pretty! No age limits...

Re: Peloton Commercials

Witchy Woman — Sun, 10 Dec 2017 11:12:08 GMT

I bought a spin bike almost a year ago after using one at my local gym for seven years. One of the instructors had bought it, but was not using it as she was now giving daily classes.

While I was seeing Pelaton adverstised, I went with the brand used in my gym -- Spinning Active Series. They have different levels of bikes and this is the mid-range.

I had heard/read that Pelaton was lighter weight than the gym bikes. I didn't really even look into them beyond that. And I would not be willing to spend thousands for a computer screen, etc.

Mine is no frills, but sturdy. It has seat and handlebar adjustment, shoe clips, and doesn't move around when I'm on it. I download classes on my notebook or use DVDs in my laptop.

You don't have to get all the bells and whistles to get a good work out, but you do have to be motivated -- just like any exercise.

As a former runner, this gives me a better, lower stress cardio workout in less time. I love it.

Re: Peloton Commercials

Witchy Woman — Sun, 10 Dec 2017 11:47:19 GMT

@sidsmom

I agree with you about that commercial where the rider is bouncing.

When I first saw it, I was surprised they would air bad technique.

First thing we learned was if you are bouncing in the seat, you don't have enough tension....and it's BAD.

Re: Peloton Commercials

novamc1 — Sun, 10 Dec 2017 13:36:04 GMT

I have a relative who has seriously gotten into Orange Theory Fitness.

OTF has many facilities in many different states. She is a very competitive person--marathon runner--and says this multi-faceted program (which includes cycling) is a real motivator and has chosen this above all other places to work out.

We live in an area where various gyms and fitness centers are just about everywhere--from high-priced to famous-named average ones and specialized ones. If you're older or elderly, you have many options around here for gyms that supply workout machines and various exercise classes designed for all ages.

My DH is into cycling, as well as strength/balance classes to help him stay flexible and fit while dealing with his Parkinson's disease. I do treadmill work and after that, "gentle yoga" classes.

You can search for Orange Theory fitness on the internet easily, if you haven't heard of it and want to know more.

Re: Peloton Commercials

faeriemoon — Sun, 10 Dec 2017 18:55:24 GMT

My 30 year old daughter has one of these and uses it regularly. She has had it for about a year.

She doesn't really have time to go to the gym and prefers to work out at home so this works for her.

Re: Peloton Commercials

libbyannE — Sun, 10 Dec 2017 19:29:13 GMT

Whatever works for someone is fine with me. Some need the extra motivation, I suppose, but the idea of buying a machine and then being charged a monthly fee to use it would annoy me.

Re: Peloton Commercials

scatcat — Sun, 10 Dec 2017 23:51:19 GMT

@faeriemoon wrote:
My 30 year old daughter has one of these and uses it regularly. She has had it for about a year.

She doesn't really have time to go to the gym and prefers to work out at home so this works for her.

This. I spin at least 2x’s a week. Have for years. Ran into a girl who used to be in my class. She now works full time, has kids in various activities and has a Peloton. She loves it. Her husband uses it too. Same price per month. I would buy one if I had a good spot for it. Driivng to a class at a specific time doesn’t work for everyone. And cost isn’t an issue for everyone either.

Re: Peloton Commercials

aggravated — Mon, 11 Dec 2017 16:56:38 GMT

I was looking at this too. We had a cross-ski machine that both husband and I used for many years. After those many years, we both decided we now hated it. The problem with most of the at-home equipment is the sheer size of the things. The elipticals and treadmills are all huge. I gathered after reading the promotional material that their gear (meaning shoes, etc.) is pretty much required due to the pedals on the bikes - so add another $299. Still thinking about it but it certainly is pricey - but then again so is a good treadmill and/or eliptical or even rower (which my knees rule out).

Re: Peloton Commercials

sidsmom — Mon, 11 Dec 2017 17:40:37 GMT

They have an app w/ tons of workouts.

$13/month subscription using your own bike.

In fact, there are tons of full-length cycling workouts on YouTube

which are not Peloton. Personally, I would spend the $$ for a

commercial-quality bike vs the interactive live programming.