topic Re: RE: Too Many Prepared Foods on QVC in Community Chat

RE: Too Many Prepared Foods on QVC

lacelady — Sun, 19 Mar 2017 21:13:35 GMT

I see a disturbing trend this year of more and more prepared foods being sold on QVC.

On the food shows maybe 1-2 items of these were shown. That is fairly tolerable, but

now there is a large increase. They are expensive and over-priced. Free shipping is

advertised. However, I believe that the selling price is increased to compensate for

this. I personally watch the food shows for actual kitchen items and cookbooks, as

well as inspiration to prepare home meals myself, not to buy over-priced already

prepared ones! Your thoughts on this?

Re: RE: Too Many Prepared Foods on QVC

chickenbutt — Sun, 19 Mar 2017 21:16:38 GMT

If it sells, they are smart to keep selling it! That's the basic rule of retail.

Not everything they sell appeals to me, so I don't buy it. But then I know it's not all about me and I know that they will sell whatever people will buy.

Over the years, I've bought a fair amount of their food products and most of them have been good and, for me, worth it. So.

Choices - always good.

Re: RE: Too Many Prepared Foods on QVC

ShowMe — Sun, 19 Mar 2017 21:18:18 GMT

OP......I agree with you. Very expensive, and we don't know what is in them until they arrive at our front door.

Nothing is free today.....of course the S&H is figured into the cost. Some of the things that come already prepared are pretty heavy too.....

Re: RE: Too Many Prepared Foods on QVC

Kachina624 — Sun, 19 Mar 2017 21:21:44 GMT

Everytime I did a channel check during ITKWD today, they were selling some kind of food. I moved on to another channel.

Re: RE: Too Many Prepared Foods on QVC

QVCkitty1 — Sun, 19 Mar 2017 21:23:43 GMT

I think they put food on ITKWD, because of David. They probably sell a lot when he does his yum yum routine, complete with happy dance. He is not afraid to eat, and I'm sure this moves the needle.

Re: RE: Too Many Prepared Foods on QVC

libbyannE — Sun, 19 Mar 2017 21:25:45 GMT

If you don't like them, don!'t buy them! Obviously, they fill a need for some, including my elderly mother. I would not agree with limiting choice for others. We keep ribs and tenderloin tips from qvc in our freezer. Tried the prepared side dishes once and was not impressed with flavors or small sizes. To each his own.

Re: RE: Too Many Prepared Foods on QVC

De Anna — Sun, 19 Mar 2017 21:25:55 GMT

Totally agree with you. I saw a cake today. 3-19-17 ITKWD by Juniors, over $50. REALLY! Don't get me wrong, it looked fabulous. I really have to do the math when it comes to the food.

Re: RE: Too Many Prepared Foods on QVC

jpie — Sun, 19 Mar 2017 21:26:32 GMT

They really did seem to sell more prepared food today. Maybe it was because David (and maybe others on the food team) were at the big food show in Chicago? They didn't sell as many gadgets as they usually do.

They did surprise me by presenting a Keurig machine though! (I didn't buy)

Re: RE: Too Many Prepared Foods on QVC

Moonchilde — Sun, 19 Mar 2017 21:30:43 GMT

My thoughts?

They are offering more because what they have offered is selling very well, customers are asking for more, and they're making good money from it - which they are NOT doing in several other areas.

There are only so many kitchen gadgets and accessories/supplies out there to be sold. Once you have your stainless service, your dishes and food storage and various appliances (most "owned" by QVC in one way or another), there's only the occasional new thing even available to sell.

QVC sells cookbooks now. Nearly every cookbook they sell, with the exception of David's and Meredith Lawrence's, can be purchased cheaper at Amazon with potential free shipping. Would you choose to pay $7-$10 more for the privilege of funding QVC?

Several demographics out there like prepared foods - the older customer who isn't able to stand in a kitchen and cook but wants to entertain at holidays, working couples who want to save precious time, and Millennials who have grown up in a prepared foods world and would rather do that than cook. The latter two categories have plenty of money to spend, too.

As with all things QVC - they sell what people buy.

Re: RE: Too Many Prepared Foods on QVC

winamac1 — Sun, 19 Mar 2017 21:38:04 GMT

They obviously sell. Almost everything these shopping channels sell (as far as food) are "prepared" foods. They wouldn't be advertising a head of cabbage or cauliflower, LOL.

I think the only "non-prepared" foods these networks sell would be the beef or seafood that isn't prepared in some type of sauce.

People can just go to the grocery for vegetables and items that are not "prepared foods".

Re: RE: Too Many Prepared Foods on QVC

Group 5 minus 1 — Sun, 19 Mar 2017 21:41:02 GMT

ITA!!!

Re: RE: Too Many Prepared Foods on QVC

RedHeadedWench — Sun, 19 Mar 2017 22:37:23 GMT

Prepared foods are everywhere! Go to any grocery store, Sams, Costco, etc etc, and there they are. People buy then, and as long as people do, stores will sell them. They are convenient and in some cases, they are tasty.

I have always tried not to use prepared foods in all the years I cooked for my family, I was lucky enough to be a SAHM and was able to make a home cooked meal almost every night, most people do not have that luxury any more.

Re: RE: Too Many Prepared Foods on QVC

software — Sun, 19 Mar 2017 22:43:47 GMT

The prepared foods sold are considered "gourmet". They certainly aren't convenience foods. I keep a meatloaf in my freezer. Purchased it from Sprouts supermarket for about $7. Made fresh in their meat market. It's better than mine, and cheaper. Now that's a convenience food!

I don't consume gourmet ribs, steaks & cakes & cookies. So I don't buy, no matter the price or the S&H or the auto delivery or the easy pay.

Re: RE: Too Many Prepared Foods on QVC

SoX — Sun, 19 Mar 2017 22:55:24 GMT

I've tried a fair amount of some of the offerings ... my husband likes the Kansas City steak burgers (too thick for my taste); Corky's turkey breast was delicious (came with two side dishes from another vendor); didn't care for some others. I'm game to try new things since I just don't like cooking anymore.

One more ... the Grandma's coffee cakes are great ... I don't dare run out of them ...

Re: RE: Too Many Prepared Foods on QVC

Moonchilde — Sun, 19 Mar 2017 22:56:19 GMT

Both "gourmet" and "convenience" are in the eye of the individual customer. If a customer has the money and feels the purchase is a convenience, they seriously aren't going to care what anyone else thinks about their choice.

No matter what QVC labels a food item, I honestly don't consider anything they sell "gourmet." That's just a selling gimmick.

When I lived in the city and could go out and buy literally ANY fresh, delicious prepared or baked food with a maximum half hour drive, I would never have considered QVC's prices. But, I have many times gone to the company website to discover that nearly always, even if it's only by a few dollars, ordering from QVC is cheaper than ordering from the website. And now that I live in an area that, in many ways wouldn't know gourmet if they fell over it, even though the prices still make me wince, I might consider something whereas before I wouldn't, because now I can't run out and buy it, and if I really want it QVC's price isn't any more than the company's own price. But I buy the prepared food on QVC veeery infrequently.

Re: RE: Too Many Prepared Foods on QVC

homedecor1 — Sun, 19 Mar 2017 23:08:10 GMT

there is a thread about this on-going over in the Kitchen forum.

many different comments re: ITKWD becoming more food than kitchen.

Re: RE: Too Many Prepared Foods on QVC

SaRina — Sun, 19 Mar 2017 23:15:25 GMT

It's kind of like AMStyle. I used to enjoy (years ago) watching it when they showed almost exclusively fashion. Now it seems to be mostly everything but..... makeup, hair and skin gadgets, underwear. So I don't watch anymore. But apparently more than one person out there must be happy with the change. :-)

Re: RE: Too Many Prepared Foods on QVC

ShowMe — Sun, 19 Mar 2017 23:48:54 GMT

@.......Spurt,,,,,if that darling kitty is yours.....what a pretty one you have......

Re: RE: Too Many Prepared Foods on QVC

Spurt — Sun, 19 Mar 2017 23:51:09 GMT

@lacelady

I totaly agree with you......

QVC's problem is once a category sells they seem to overdo it at the expense of variety in their products on the show, so if a customer isn't interested in prepared foods they'll turn the channel. While QVC may make some sales, but they also lose other customers due to lack of interest....(just like their weekend lineup its always the same few products rotated over and over ---then they scratch their heads wondering why revenues have been down the last few quarters---they seem to be interested in only engaging a small portion of their customer base but losing many other customers)......

Personally if one wants convenience foods---one can find cheaper and sometimes tastier offerings locally....but perhaps some have mobility issues or want the inconvenience of having it delivered to their door instead of driving to get it to bring it home.....But in any case if their prepared foods monopolize their kitchen shows I think QVC will see another category that experiences a decline in sales because many others do like to cook and are looking for new ideas......yes they might already have pots and pans, and gadgets---but if a vendor comes out with something new and improved the foodies and homecooks will jump on it....and these items tend to be more expensive than the food hence better chance for profits with non food items....so we will have to see how this all works out in future financial reports which are publicly available ......

Re: RE: Too Many Prepared Foods on QVC

Spurt — Mon, 20 Mar 2017 01:25:08 GMT

@libbyannE wrote:
If you don't like them, don!'t buy them! Obviously, they fill a need for some, including my elderly mother. I would not agree with limiting choice for others. We keep ribs and tenderloin tips from qvc in our freezer. Tried the prepared side dishes once and was not impressed with flavors or small sizes. To each his own.

@libbyannE

Yes those of us that don't like prepared food won't watch nor buy ........ and where will it leave QVC financially when last year's sales results for several merchandise categories experienced declines .....can those that like these prepared foods generate enough sales ....that is the question