topic Re: Are you more likely to buy an item based on color (not fashion)? in Q Talk

Are you more likely to buy an item based on color (not fashion)?

Stevie Nix — Thu, 20 Mar 2014 14:50:20 GMT

I think it's odd that QVC offers items in several colors when the color doesn't have an impact on the function of the item. For example, the fireman's hose nozzle offered today in 6 colors. Why? Does anyone care? They also sell other items in meaningless colors and/or patterns - computers, Clarisonics, etc. They present the item as if the color choices make it more desirable. Does this make a difference to anyone's buying decision? Just curious.

Re: Are you more likely to buy an item based on color (not fashion)?

depglass — Thu, 20 Mar 2014 16:34:55 GMT

I have started buying kitchen gadgets in bright colors. I have black counters and appliances and black handled can openers, etc. just blend in. Any bright color is OK, but right now I'm favoring lime or turquoise.

Re: Are you more likely to buy an item based on color (not fashion)?

stevieb — Thu, 20 Mar 2014 16:54:39 GMT

Not so much to me ONCE I've decided I want the item, then I select the color, but for more utilitarian items the color isn't what makes me choose to buy. Still, options are good in most things!

Re: Are you more likely to buy an item based on color (not fashion)?

Scorpios — Thu, 20 Mar 2014 22:45:08 GMT

Visual cues evoke emotional responses in humans, it makes sense that manufacturers would capitalize on and market to that response. I have colors that are preferential over other colors and I would probably buy the color, style or design I preferred in a purchase if offered a choice. Would it keep me from buying something I really wanted or saw as adding value to my life, no. A perfect example was a car I purchased in 1997. The dealer had a left over from the previous year in hunter green and was discounting the price because it was last year's model. I got the hunter green car even though I had a lighter color in mind when I started my search.

Re: Are you more likely to buy an item based on color (not fashion)?

TX-starlight — Fri, 21 Mar 2014 00:16:13 GMT

I recently made a very bad purchase based on color. I wanted a red electric can opener. I searched everywhere. Finally found 1 on Amazon(RED-Hamilton Beach), had good reviews, so I purchased. My $10. Dollar Store can opener worked better than this 1. I can't believe how bad it actually is. It was ok at 1st, but after only a yr., it chews the labels into the can & it difficult to use.

As far as fashion/clothing, I chose by looks, then color. I would never buy clothing based on color, if I didn't like the look of it.

Re: Are you more likely to buy an item based on color (not fashion)?

GCR18 — Fri, 21 Mar 2014 01:55:44 GMT

Yes, I'm likely to buy by color. I know I won't buy it if I don't like the color.

Re: Are you more likely to buy an item based on color (not fashion)?

blackhole99 — Fri, 21 Mar 2014 02:11:54 GMT

It depends on what it is and what it costs,if I'm buying a Vita Mix I want the color that pleases me, but if it's something inexpensive and I need it for a task, I don't care what color it is. Fashion I choose by design and fit, then color.

Re: Are you more likely to buy an item based on color (not fashion)?

Stevie Nix — Fri, 21 Mar 2014 13:10:17 GMT

Speaking of fashion - I too buy by style & fit, BUT, if the style does not come in a color I like (which is most of QVC's clothing) I will not buy. And when I'm shopping in retail stores or retailers on-line I'm always drawn to certain colors and then check it out to determine if the style is appropriate for me.

I favor neutrals, earth tones, and I love love "army" green.

QVC favors bright Crayola colors.

Re: Are you more likely to buy an item based on color (not fashion)?

Daysdee — Fri, 21 Mar 2014 20:18:42 GMT

On 3/20/2014 graycatsrule said:
Yes, I'm likely to buy by color. I know I won't buy it if I don't like the color.

Same here. I have not ordered several smaller kitchen items because they did not come in white or my accent color. That's just me. I definitely won't purchase something if I dislike the color even it is an item that costs only a few dollars. I will keep looking.

Re: Are you more likely to buy an item based on color (not fashion)?

SAVANAHGIRL — Mon, 24 Mar 2014 18:14:36 GMT

For utilitarian items, it doesn't really matter. But, for clothing, accessories, I'll purchase first by the way the garment will fit me, then I select the color.

Re: Are you more likely to buy an item based on color (not fashion)?

icezeus — Mon, 24 Mar 2014 20:22:49 GMT

Absolutely, especially when it comes to my kitchen gadgets.

Re: Are you more likely to buy an item based on color (not fashion)?

Dineen74 — Mon, 24 Mar 2014 22:30:09 GMT

I buy when I like the color and the design.