STUFF ABOUT THAT OTHER SHOPPING CHANNEL AND THEY WATCH QVC

Spurt — Sat, 06 Jul 2013 23:36:03 GMT

HSN CEO Mindy Grossman got a nice plug in Friday’s Wall Street Journal, which chronicled how the home shopping network has boosted its business through mobile devices.

Mindy Grossman

The article, with the headline “HSN Enjoys A Mobile-Shopping Rebirth in the Digital Era,” reports that more than half of the network’s new sales come in through mobile phones. And HSN.com accounted for half of HSN’s sales last year.

http://online.wsj.com/article/SB10001424127887324251504578580180946492630.html

But we found several tidbits in the story more interesting than that stuff. It pointed out that when Grossman was at Nike Inc., she wore high heels every day to work at the sneaker giant.

According to the WSJ, HSN’s average customer is a female 25 to 54 with an average annual income of $69,000. Wow!

The story also noted that in her office in St. Pete, Grossman has six TV’s, tuned to HSN, QVC, HSN.com and a stream of current sales data for HSN.

And one HSN customer wrote:

QueenCleste Says:
Interesting! I was impressed when Mindy Grossman sent out an email to HSN shoppers several years ago saying she welcomed our suggestions and comments.

Tags:HSN, Mindy Grossman, mobile phones, The Homeshoppingista,The Wall Street Journal

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STUFF ABOUT THAT OTHER SHOPPING CHANNEL AND THEY WATCH QVC