topic Re: It Cosmetics in Q Talk

It Cosmetics

Carol in Maryland — Tue, 07 Oct 2025 23:28:57 GMT

Does anyone know if the Q has stopped carrying It cosmetics. When you search nothing comes up.

Re: It Cosmetics

JudyL — Tue, 07 Oct 2025 23:31:10 GMT

@Carol in Maryland wrote:
Does anyone know if the Q has stopped carrying It cosmetics. When you search nothing comes up.

@Carol in Maryland - As of September 1, 2025, QVC stopped carrying IT Cosmetics

Re: It Cosmetics

Carol in Maryland — Tue, 07 Oct 2025 23:37:30 GMT

Thank you JudyL. I did not realize that.

Re: It Cosmetics

fthunt — Wed, 08 Oct 2025 01:36:14 GMT

Just recv'd item from aMAZON - SO IT'S (PUN)...OUT THERE ....

Re: It Cosmetics

Calibeach — Wed, 08 Oct 2025 01:49:27 GMT

One of my close friends that shops here is very disappointed about IT not being here. But she's even more disappointed in the formulation changes especially to the CC cream. She's looking at alternatives. Doesn't want a separate SPF and wants similar coverage that IT CC used to offer.

She participates on Facebook and other beauty forums; has shared with me the info and discussions about what's happened with IT and Q. Supposedly when the formulations changed, the customer complaints and returns to Q skyrocketed. IT told Q they only wanted to use younger models with 'good skin' for the shows. Q said bye bye.

Re: It Cosmetics

Goodie2shoes — Wed, 08 Oct 2025 03:02:32 GMT

IT Cosmetics has a few Amazon Prime big deals online now. I just saw CC cream when I was on the site.

Re: It Cosmetics

JudyL — Wed, 08 Oct 2025 16:31:10 GMT

@Calibeach wrote:
One of my close friends that shops here is very disappointed about IT not being here. But she's even more disappointed in the formulation changes especially to the CC cream. She's looking at alternatives. Doesn't want a separate SPF and wants similar coverage that IT CC used to offer.

She participates on Facebook and other beauty forums; has shared with me the info and discussions about what's happened with IT and Q. Supposedly when the formulations changed, the customer complaints and returns to Q skyrocketed. IT told Q they only wanted to use younger models with 'good skin' for the shows. Q said bye bye.

@Calibeach - Thats interesting what your friend read re what happened between the Q and IT. I heard something completely different. Don't think we'll ever know and really it's none of our business anyway what business decisions are made by QVC or IT.

Re: It Cosmetics

Calibeach — Wed, 08 Oct 2025 16:46:59 GMT

@JudyL wrote:
@Calibeach wrote:
One of my close friends that shops here is very disappointed about IT not being here. But she's even more disappointed in the formulation changes especially to the CC cream. She's looking at alternatives. Doesn't want a separate SPF and wants similar coverage that IT CC used to offer.

She participates on Facebook and other beauty forums; has shared with me the info and discussions about what's happened with IT and Q. Supposedly when the formulations changed, the customer complaints and returns to Q skyrocketed. IT told Q they only wanted to use younger models with 'good skin' for the shows. Q said bye bye.
@Calibeach - Thats interesting what your friend read re what happened between the Q and IT. I heard something completely different. Don't think we'll ever know and really it's none of our business anyway what business decisions are made by QVC or IT.

My resource is solid, not a rumor. I don't participate in bash the vendor or host discussions. It is our business if it affects us directly. I've moved on from the brand, although I am still using some of the shadow sticks that I love, easily replaced. Jamie didn't care about her customers long term, she got her $$$$$$$ and now it's no longer the high quality brand as it was revered.

Re: It Cosmetics

We rescue cats — Wed, 08 Oct 2025 17:12:48 GMT

IT Cosmetics is now owned by L'oreal, Jamie sold it for over $1 Billion! I read that she stayed on for 2 years, after she stepped down the QVC deal went away . . .

Re: It Cosmetics

Catch71 — Wed, 08 Oct 2025 18:14:02 GMT

@Calibeach

Your friend may already know this but Tarte shape tape cloud coverage has spf15 and goes on better than cc cream, in my opinion. I use that combined with Elemis Marine Cream with spf. I too prefer less steps!