topic Re: QVC and Pickleball! in Q Talk

QVC and Pickleball!

They CallMe MRWILKES — Fri, 09 Aug 2024 13:53:33 GMT

From the earnings release yesterday morning. Yeah! I love pickleball! Very, very smart and savvy business move, (in my view.) Brilliant and fabulous idea!

"We are also pleased to announce that we recently signed a multiyear agreement with USA Pickleball, the fastest growing sport in America. For three consecutive years, Pickleball had 8.9 million players in 2023 and 50,000 attendees and 2.6 million television viewers for its 2023 national championship.

QVC will be the exclusive retail partner and exclusive broadcast partner of USA Pickleball for its golden ticket events as well as the nationals tournament each November.

QVC will broadcast the tournaments live on QVC+, create unique behind the scenes content and curate products in partnership with USA Pickleball."

Re: QVC and Pickleball!

Group 5 minus 1 — Fri, 09 Aug 2024 10:26:57 GMT

I will alert the media.

Re: QVC and Pickleball!

LizzieInSRQ — Fri, 09 Aug 2024 10:30:16 GMT

@They CallMe MRWILKES i agree with you

Re: QVC and Pickleball!

I am still oxox — Fri, 09 Aug 2024 13:42:17 GMT

I do not get the idea of QVC broadcasting sports, I personally think its a stupid idea.

Re: QVC and Pickleball!

brandiwine — Fri, 09 Aug 2024 13:47:13 GMT

YAWN!!!!!

Re: QVC and Pickleball!

Caaareful Shopper — Fri, 09 Aug 2024 13:53:44 GMT

Pickleball is the fastest growing sport in America, having grown 51.8% from 2022 to 2023, and an incredible 223.5% in four years since 2020.

If you enter pickleball in QVC's search function, every day they've had added more & more items that are directly or indirectly connected to the sport.

QVC already sells many exercise and NFL items. Getting more people interested and/or excited about this sport makes good retail sense to me. Capitalize on it while it's hot!

After all, it's on QVC Plus, which means you'll need to be very interested to seek it out there. It's not like they're doing location shows at pickelball matches (but that may be an idea!).

Re: QVC and Pickleball!

They CallMe MRWILKES — Fri, 09 Aug 2024 14:27:44 GMT

It's going to be streaming on QVC+, not on the broadcast outlets.

Your regularly scheduled shows (which receive many, many complaints anyway) will not be interrupted!

Let's Go Qurate and QVC!

Re: QVC and Pickleball!

Shelbelle — Fri, 09 Aug 2024 14:25:38 GMT

Ridiculous !!! they have gone off the rails.

Re: QVC and Pickleball!

layla2450 — Fri, 09 Aug 2024 14:32:43 GMT

LAUGHABLE!!!!!!

Re: QVC and Pickleball!

songbird — Fri, 09 Aug 2024 14:37:39 GMT

It's the only sport seniors can play on a regular basis. Seems natural for QVC.

Re: QVC and Pickleball!

Beammeupscotty — Fri, 09 Aug 2024 14:52:38 GMT

Everywhere I look people are talking Pickleball. First time I heard of it was in a bit the late great Jeanne Robertson did many years ago about her husband. It's a game that apparently all ages can enjoy especially seniors. My granddaughter and her fiance (early 20's) are playing it nearly every day. They gave pickleball gear as Christmas presents.

YUP! VERY smart move for QVC. Imagine the things that they can sell.

Equipment

shirts, sweaters, jackets etc.

bags to carry your equipment

shoes

Jewelry to look like pickleball rackets

Charcuterie boards that look like pickleball rackets or say PICKLEBALL!

Other stuff for pickleball parties

Nope, people who think this is nuts are missing the boat here.

Re: QVC and Pickleball!

RescueLover — Fri, 09 Aug 2024 15:49:59 GMT

ALL our local city and town parks have converted their tennis courts to Pickleball courts.

They had to change the morning start hours from 7:00 am - 8:00 am, because the neighbors did not like hearing the constant sound of Pickleballs. Pickleballs are smaller and harder than tennis balls, therefore the repetitive sound is much louder.

There are long lines of people waiting to get on these courts in the am hours. And the courts are filled up all day long.

QVC was Brilliant to get on board with this trend!!!

AND I ❤️ The look of Aimee Kestenbergs Pickleball Backpack!! 🤗🤗🤗

Re: QVC and Pickleball!

ajsidney12 — Fri, 09 Aug 2024 16:38:45 GMT

Do not seniors also regularly play tennis and golf, walking, among other sports?

Pickleball gained popularity mostly because of Covid and people wanted to be able to do something outside. Just like the peloton people just had to have. Like the peloton, I think the interest will die down in the next 5 years.

Not surprised Q is doing something like this with pickle ball. Every other designer on the network has a color called "pickleball pink" (what does that mean anyways?) I have played organized sports my entire life from basketball, soccer, softball to volleyball and never once heard of "soccer green" or "basketball red".

PS huge amounts of people are not going to go watch Pickleball on the QVC streaming app. They should stick to (trying) to improve their business plan which (was) to sell good quality products at a reasonable value.

Re: QVC and Pickleball!

Caaareful Shopper — Fri, 09 Aug 2024 15:56:49 GMT

@RescueLover wrote:

ALL our local city and town parks have converted their tennis courts to Pickleball courts.

They had to change the morning start hours from 7:00 am - 8:00 am, because the neighbors did not like hearing the constant sound of Pickleballs. Pickleballs are smaller and harder than tennis balls, therefore the repetitive sound is much louder.

There are long lines of people waiting to get on these courts in the am hours. And the courts are filled up all day long.

QVC was Brilliant to get on board with this trend!!!

AND I ❤️ The look of Aimee Kestenbergs Pickleball Backpack!! 🤗🤗🤗

@RescueLover Our neighboring towns have wait lists for using the courts. But the complaints about the sound are still increasing.

It's not just the balls, but the rackets. Tennis rackets' strings are flexible and allow for that lovely bounce sound. Pickleball rackets are solid and the sound has no where to go but reverberate, loudly.

Re: QVC and Pickleball!

They CallMe MRWILKES — Fri, 09 Aug 2024 15:57:54 GMT

And it's terrific that they're expanding the programming and variety as the continue to grow and develop QVC+. So much still untapped capacity.

And no one's precious QVC broadcasts will be harmed in the process!

Re: QVC and Pickleball!

Dennieee — Fri, 09 Aug 2024 16:01:00 GMT

Besides a specific bag that fits Pickleball rackets, why is there Pickleball specific clothing and shoes? Can't someone just dress the same way as they did for Tennis?

Re: QVC and Pickleball!

santorini — Fri, 09 Aug 2024 16:54:33 GMT

I am so tired of that word. Can someone please start a new trend? BroccoliBall maybe?

Re: QVC and Pickleball!

RescueLover — Fri, 09 Aug 2024 17:04:46 GMT

Hi! @Caaareful Shopper 🤗🤗🤗

Very true the sound is the combination of both the racket and ball.

I grew up in the city and always wished we lived near the closest tennis court (it was only 5 minutes away by car) so that I could just get up and go outside to play! 🤗

NOW I’m glad we don’t live near one as I prefer peace and quite in the early morning hours. 😂

As far as pink for Pickleball goes @ajsidney12 Must be Aimee Kestenberg didn’t get the memo, cause she doesn’t have a pink pickle ball bag YET. 😂

However she does admit she created the bag and hasn’t played the game yet. 😁

Re: QVC and Pickleball!

wakefield64 — Fri, 09 Aug 2024 17:13:19 GMT

Anything but lowering prices.I wonder how QVC matches up with HSN as far as sales figures. HSN seems to have more reasonable fashion pricing and when they mark down, it is more than $6.00..

Re: QVC and Pickleball!

LindaSal — Fri, 09 Aug 2024 18:18:21 GMT

@They CallMe MRWILKES Very interesting, you are a wealth of information!

I have to admit though I read the first sentence too quickly and thought it said "earrings release" and I was looking for a picture from @Desertdi , LOL.......I literally thought it was pickle ball earrings, which don't laugh too hard, Heidi Daus had them on HSN. Thanks for the unintended chuckle