topic Re: Do shopping channels sell blocks of time (hours) to vendors? in Q Talk

Do shopping channels sell blocks of time (hours) to vendors?

Havarti — Sat, 14 Mar 2015 17:58:09 GMT

It seems as if some of these vendors are given an entire hour or two so frequently that is feels like it is just being shoved at us with no real thought of programming. Or, is it simply that the buyers aren’t able tosource as many good creative products and vendors as their predecessors?Right now everything is D&B at QVC and practically everything is Invicta at Evine - for days. Back in the old days, I would look forward to a 2 or 3 hour Diamonique special on a Sunday evening, but that is because it was rare – not most of the day for days in a row. Now, it is an overdose of same vendors/same products that it is no longer worth watching. The constant repetition is a real turn-off for me. What are your thoughts?

Re: Do shopping channels sell blocks of time (hours) to vendors?

Johnnyeager — Sat, 14 Mar 2015 18:10:54 GMT

YES! Absolutely. I have suspected this for some time. Like an independent TV Station I think they sell blocks of air time to a specific brand for a fixed fee. I would think they also get a percentage of actual sales in exchange for the extra benefits of on air ads and using the QVC host.

Edited to correct spelling errors.

Re: Do shopping channels sell blocks of time (hours) to vendors?

KYToby — Sat, 14 Mar 2015 22:30:29 GMT

Unless you know for certain, you should not make blanket statements like this. You suspet but have no actual knowledge of the situation.

Based on all reports I have seen on QVC plus discussions with employees of other shopping channels, this is not the case.

Re: Do shopping channels sell blocks of time (hours) to vendors?

icezeus — Sat, 14 Mar 2015 22:34:35 GMT

I do not believe so.

Re: Do shopping channels sell blocks of time (hours) to vendors?

Sabear — Sat, 14 Mar 2015 23:59:36 GMT

I definitely think they do this. I actually think it is smart business, but really boring for the consumer.

Re: Do shopping channels sell blocks of time (hours) to vendors?

Sylanne — Sun, 15 Mar 2015 00:49:44 GMT

KYToby, you have no idea what people know as fact & how they know it. I'll just leave it at that.

Re: Do shopping channels sell blocks of time (hours) to vendors?

Pagan — Sun, 15 Mar 2015 01:00:33 GMT

On 3/14/2015 KYToby said:
Unless you know for certain, you should not make blanket statements like this. You suspet but have no actual knowledge of the situation.

Based on all reports I have seen on QVC plus discussions with employees of other shopping channels, this is not the case.

Everyone got that? We're not to ask any questions unless we know the answer.

Re: Do shopping channels sell blocks of time (hours) to vendors?

QMaven — Sun, 15 Mar 2015 03:06:19 GMT

On 3/14/2015 Johnnyeager said:
YES! Absolutely. I have suspected this for some time. Like an independent TV Station I think they sell blocks of air time to a specific brand for a fixed fee. I would think they also get a percentage of actual sales in exchange for the extra benefits of on air ads and using the QVC host.

Edited to correct spelling errors.

Yes, I recently read an article confirming that QVC does indeed sell time blocks to certain vendors, such as Shark, Dyson, Vitamix, etc.

Re: Do shopping channels sell blocks of time (hours) to vendors?

Johnnyeager — Sun, 15 Mar 2015 03:18:06 GMT

Thanks for the verification. It's so obvious. I think you have to be somewhat deficient or dense to think otherwise. I guess it makes business sense to them to sell the station and its viewers, I sure would for the money. As a viewer and buyer, you like it, or you don't. It is what it is.

Re: Do shopping channels sell blocks of time (hours) to vendors?

Daysdee — Sun, 15 Mar 2015 03:26:00 GMT

If that is the case, then for a price QVC is also providing a host for an "infomercial." No wonder QVC is so boring now. (Still not sure that is the way it is though.)

Re: Do shopping channels sell blocks of time (hours) to vendors?

Johnnyeager — Sun, 15 Mar 2015 04:24:26 GMT

How much does a host cost per hour?

Re: Do shopping channels sell blocks of time (hours) to vendors?

Kachina624 — Sun, 15 Mar 2015 07:42:06 GMT

People claim this happens but I don't know how they'd know for certain. I see one poster ""read it"" but she doesn't say where. Judith Ripka must have dropped a bundle the past few days.

Re: Do shopping channels sell blocks of time (hours) to vendors?

qvc15049 — Sun, 15 Mar 2015 12:13:39 GMT

To the vendor (ripka, keurig, wen, philosophy etc,) it is simply advertising costs for blanket infomercials 24 hours a day, which is not available elsewhere.

Good for the business === bad for customers.

Re: Do shopping channels sell blocks of time (hours) to vendors?

debic — Sun, 15 Mar 2015 13:37:41 GMT

It's no telling, you don't see a lot of information on it. I know when I was looking for more information on those click and carry bag holders, somewhere she said she had to sell a lot to be asked back for a 'spot'. I can't remember if it was 3,000 or 30,000. LOL, I know that a big difference, but a lot either way. I figure the repeat sellers must be selling a lot.

Re: Do shopping channels sell blocks of time (hours) to vendors?

stevieb — Sun, 15 Mar 2015 16:14:12 GMT

Who knows, but it certainly seems like there are brands that appear to purchase airtime and infomercial production services, based on the sheer frequency that they're on and the type of products they represent. I'm thinking here of the whole Dyson, Dell, Vitamix, Wen, Philosophy, Keurig, etc. contingent... If accurate, it's probably cheaper for them to pay the Q for production and hosting than it is to contract to have their own infomercials produced, and the Q has that built in audience... I'd have to guess that the Q is a mixed bag, selling both products to customers and production services and airtime to companies but it does seem as thought the balance has shifted... and badly.

Re: Do shopping channels sell blocks of time (hours) to vendors?

Kachina624 — Sun, 15 Mar 2015 22:46:16 GMT

There is an annoying WEN infomercial on somewhere on cable/satellite every minute of the day and night. Now there's a company I wish would disappear.

Re: Do shopping channels sell blocks of time (hours) to vendors?

tough_kitty — Sun, 15 Mar 2015 22:51:59 GMT

On 3/15/2015 Kachina624 said: There is an annoying WEN infomercial on somewhere on cable/satellite every minute of the day and night. Now there's a company I wish would disappear.

I always wonder, if they are so amazing, how come their products aren't available at the regular stores???

Re: Do shopping channels sell blocks of time (hours) to vendors?

insomniac — Mon, 16 Mar 2015 01:13:46 GMT

I would imagine they do. After all, QVC is one huge advertising space.

Re: Do shopping channels sell blocks of time (hours) to vendors?

QMaven — Mon, 16 Mar 2015 01:19:17 GMT

On 3/15/2015 Kachina624 said: People claim this happens but I don't know how they'd know for certain. I see one poster "read it" but she doesn't say where. Judith Ripka must have dropped a bundle the past few days.

Yes, I did read it. I will try to locate the source. The article I read did not say that every vendor did it; the ones they named are products that often do infomercials. Shark, Dyson, Vitamix ; not sure what others. I do not remember seeing Ripka.

Re: Do shopping channels sell blocks of time (hours) to vendors?

icezeus — Mon, 16 Mar 2015 02:09:04 GMT

On 3/14/2015 Johnnyeager said:
Thanks for the verification. It's so obvious. I think you have to be somewhat deficient or dense to think otherwise. I guess it makes business sense to them to sell the station and its viewers, I sure would for the money. As a viewer and buyer, you like it, or you don't. It is what it is.

Just because someone may have a different opinion than yours does not make that one deficient or dense. I choose to deal with facts. I do not know and neither do you. If you choose to cite a reliable source, than I will change my opinion.