topic Re: Desperation? in Q Talk

Desperation?

Mamey — Fri, 07 Apr 2023 16:22:27 GMT

Mary Beth is now doing a "Friends and Family" livestream and selling shirts, and Shawn is now doing a livestream "Daretoshare". Shawn shares often, but I feel sorry for Mary Beth having to do this. She is laughing but seems very uncomfortable. It seems as if all the hosts are now desperate to keep their jobs. In the evening now it is common for three or four hosts to be on air together with a glass of wine in hand. Jane T. especially is trying to act 30 years younger. Then there is Steve, who seems lost all the time. I remember the night he had to sell purple purses and orange shoes! I hardly turn on QVC now since Carolyn was let go. Whoever is in charge now is headed the wrong way. I don't need to be entertained when I shop. There is enough crazy in the world!

Re: Desperation?

kaydee50 — Fri, 07 Apr 2023 16:29:00 GMT

Yes, I think QVC is desperate. After 20+ years, I no longer watch. Some watch for entertainment??? but not me!!! I think they are trying to attract younger viewers--do 20/30/40 year olds watch QVC??--but they are alientating their older viewers.

Plenty of other places to shop which I do.

Re: Desperation?

KKlim — Fri, 07 Apr 2023 16:39:43 GMT

@Mamey- good analysis of “ Steve”.. I thought I was crazy thinking that. Lol. What is up w/ him w/ his role? Always like a third wheel or lost as u said..🤔

Re: Desperation?

D Kay — Fri, 07 Apr 2023 17:45:04 GMT

If they are doing livestreams, don't you think they were told to do so by QVC? I do not see that as being "desperate" on their part.

Re: Desperation?

Marp — Fri, 07 Apr 2023 17:49:58 GMT

If I remember correctly in the past hosts were instructed to use FB. The livestreaming is just another indication that Q is more interested in developing digital than improving broadcast.

Re: Desperation?

anxious1 — Fri, 07 Apr 2023 18:09:30 GMT

I always had them on in the background. Now I would rather have weather on in the background. I used to search out what was new or look for stuff to buy. After the shakeup I did a hard reset. I may get something on sale if I see it. I do get some food. But if I see something that is interesting I wait hours and then it is sold out or I realize I don't need it. Kind of nice actually. I have young friends that have no idea what QVC is. I am not sure this idea will work for them. I notice they sell the same tired old stuff over and over and over. The prices are out of sight. But good for them. Obviously they do not need me and my business! I don't like to push in where I am not wanted!

Re: Desperation?

paixmcdao — Fri, 07 Apr 2023 18:10:31 GMT

@Mamey wrote:
Mary Beth is now doing a "Friends and Family" livestream and selling shirts, and Shawn is now doing a livestream "Daretoshare". Shawn shares often, but I feel sorry for Mary Beth having to do this. She is laughing but seems very uncomfortable. It seems as if all the hosts are now desperate to keep their jobs. In the evening now it is common for three or four hosts to be on air together with a glass of wine in hand. Jane T. especially is trying to act 30 years younger. Then there is Steve, who seems lost all the time. I remember the night he had to sell purple purses and orange shoes! I hardly turn on QVC now since Carolyn was let go. Whoever is in charge now is headed the wrong way. I don't need to be entertained when I shop. There is enough crazy in the world!

I pulled up the show, and MaryBeth in no way looked uncomfortable. She is a highly paid salesperson, and was her usual pleasant, and professional self.

Re: Desperation?

RespectLife — Fri, 07 Apr 2023 18:19:27 GMT

Not desperation...it is called 'marketing strategies'...only time will tell if any of them work!

Hours and HOURS of meetings of the 'minds' go into coming up w/ this stuff.

Digital broadcastings are the way of things now...not for me, LOL....but all sites use some sort of blogging, instagramming (sic?) etc.

All these modes are out there and if a company is smart, they will use them.

Re: Desperation?

LindaSal — Fri, 07 Apr 2023 19:12:51 GMT

Personally I feel it's a lot to ask of the hosts. They have numerous meetings to attend and need to review the items they will be presenting on air (well, some of them anyway) and then to have to do the silly livestreams on top of it all. If I was Marybeth I would just retire now before they got rid of me. I think they expect a lot from the hosts, jmo.

Re: Desperation?

Mindy D — Fri, 07 Apr 2023 19:51:33 GMT

@RespectLife wrote:
Not desperation...it is called 'marketing strategies'...only time will tell if any of them work!

Hours and HOURS of meetings of the 'minds' go into coming up w/ this stuff.

Digital broadcastings are the way of things now...not for me, LOL....but all sites use some sort of blogging, instagramming (sic?) etc.

All these modes are out there and if a company is smart, they will use them.

@RespectLife @Especially since the way people watch TV has changed so much. There's less time spent watching regular TV with networks and more time spent watching in other ways. Q had previously only concentrated on regular TV. They are trying to expand to meet the needs of how people watch today. This expansion is one of the Qurate's main goals stated in Project Athens three year plan.

Re: Desperation?

mspatmac — Fri, 07 Apr 2023 19:24:30 GMT

@RespectLife wrote:
Not desperation...it is called 'marketing strategies'...only time will tell if any of them work!

Hours and HOURS of meetings of the 'minds' go into coming up w/ this stuff.

Digital broadcastings are the way of things now...not for me, LOL....but all sites use some sort of blogging, instagramming (sic?) etc.

All these modes are out there and if a company is smart, they will use them.

I agree @RespectLife and there will be lots more streaming to come. Another marketing tool to reach people at their convenience. It will be interesting to se how Q's marketing team will use it. Let's see how creative they are.

Re: Desperation?

Reever — Fri, 07 Apr 2023 19:31:50 GMT

@KKlim wrote:
@Mamey- good analysis of “ Steve”.. I thought I was crazy thinking that. Lol. What is up w/ him w/ his role? Always like a third wheel or lost as u said..🤔

Id be embarrassed. parading him around as "Sleighbell Steve" during the holidays and now as David Venables personal "taste tester". A grown man on national television portrayed as a baffoon. Sad.

Re: Desperation?

Mindy D — Fri, 07 Apr 2023 21:29:00 GMT

The Live Streams are definitely not indicative of desperation on Q's part. They are a great way to engage the audience...to bring the audience in contact with the hosts and others doing the streams. I've really enjoyed all the streams I've watched and I like being able to see a different view of the products. I've also been able to see products I never knew existed online.

Mary Beth, as usual, did a great job. She is so personable. I wish I could have seen the show when it was live but I didn't know about it until it was only viewable in the recorded version.

If you don't know, there's also a show, with variable hosts, in which you can win the TSV. I've watched two of these shows, hosted by Kathy Levine. Fun to watch.

Re: Desperation?

kaydee50 — Fri, 07 Apr 2023 20:27:37 GMT

I know I'm not in the 21st century--no smartphone!!--but I honestly don't know what "streaming" is and how it relates to QVC.

Re: Desperation?

ladyann45 — Fri, 07 Apr 2023 20:50:51 GMT

This is the way of the future because young buyers are using the digital way of doing business. They are not like we were needing to see all the details. My daughter never ever watch any shows and completely shop from her phone daily, it is like second nature to her. My tax business has transition into digital where you don't need to come to my office if they chose not to. I do it all and send the documents in a file e mail to them and they can also sign it as well. So they are not desparate at all they are offering service to another generation of buyers.

Re: Desperation?

SusieQ_2 — Fri, 07 Apr 2023 21:12:09 GMT

@Reever wrote:
@KKlim wrote:
@Mamey- good analysis of “ Steve”.. I thought I was crazy thinking that. Lol. What is up w/ him w/ his role? Always like a third wheel or lost as u said..🤔

Id be embarrassed. parading him around as "Sleighbell Steve" during the holidays and now as David Venables personal "taste tester". A grown man on national television portrayed as a baffoon. Sad.

Yeah, that's what's sad...not.

Re: Desperation?

ellaphant — Fri, 07 Apr 2023 21:49:44 GMT

Exactly. QVC will be all streaming soon.

Re: Desperation?

Othereeeen — Fri, 07 Apr 2023 22:45:43 GMT

Regarding streaming versus regular TV viewing of the past...

Here is a direct quote from Qurate's 4th quarter investor call transcript from March 3,2023....( what they told investors about their last fiscal quarter):

"Our streaming services now have a larger distribution reach than our linear TV.

We are generating revenue through our streaming platforms from both existing and new customers, and while early are pleased with the results.

The total minutes viewed for our app-based streaming services on Roku, Amazon Fire, Apple TV, Comcast, Android TV, Samsung TV, Cox, and our QVC+ and HSN+ websites increased 10% sequentially in quarter four."

Streaming is where they're headed, regular TV ("linear TV") is on it's way out.

Us older folks better get on the streaiming train ...it's leaving the station!!!!!

("Qurate" is the company that owns QVC, HSN, etc)

Re: Desperation?

4kitties — Fri, 07 Apr 2023 23:10:06 GMT

I rarely ever watch the QVC channel and I will not be watching their streaming.

I hope it works out for them and they are successful with it.

Re: Desperation?

Catch71 — Sat, 08 Apr 2023 01:12:56 GMT

@Reever wrote:
@KKlim wrote:
@Mamey- good analysis of “ Steve”.. I thought I was crazy thinking that. Lol. What is up w/ him w/ his role? Always like a third wheel or lost as u said..🤔

Id be embarrassed. parading him around as "Sleighbell Steve" during the holidays and now as David Venables personal "taste tester". A grown man on national television portrayed as a baffoon. Sad.

On David's INKWD show David calls him Big Bite Steve! David laughed at him for putting too much in his mouth while tasting.