topic Re: Changes are coming to QVC in Q Talk

CHANGES COMING TO QVC!

Beachpassion — Fri, 03 Mar 2023 01:30:30 GMT

It is obvious that QVC has decided to move forward in a different direction to grow and progress into the future of e-commerce. This is a direct statement from corporate-

"David Rawlinson II, President and CEO, QurateRetail, Inc. "Our vCommerce teams – QVC, HSNand vCommerce Ventures – are disrupting video shopping and we believe we have a right to win in this growing industry. In addition, we are accelerating the pace of change within QurateRetail Group through Project Athens, our turnaround plan, which touches nearly every facet of our business. Projects Athens is Qurate Retail Group’s multi-year turnaround plan, designed to stabilize the core businesses and expand the company’s leadership in video streaming commerce. The five-point plan includes actions intended to strengthen customer relationships, improve execution, reduce costs, optimize the brand portfolio, and grow faster in streaming. We shared an update on these efforts with our team today"

This says it all that the next generation of consumers shop online or through streaming services. QVC has become stale and it's format is becoming antiquated. Looks like their looking at the big picture to become more profitable.

Re: Changes are coming to QVC

Goldengate8361 — Fri, 03 Mar 2023 01:23:09 GMT

I hope they are able to achieve that objective listed called "improve execution."

Re: Changes are coming to QVC

KittySoftPaws — Fri, 03 Mar 2023 01:28:07 GMT

Sounds like a bunch of blah blah blah to me. Word salad with no dressing.

Re: Changes are coming to QVC

BalletBabe — Fri, 03 Mar 2023 01:37:51 GMT

@KittySoftPaws wrote:
Sounds like a bunch of blah blah blah to me. Word salad with no dressing.

@KittySoftPaws I will drink to this and I don't even drink

Re: CHANGES COMING TO QVC!

movielover — Fri, 03 Mar 2023 01:52:23 GMT

These corporate statements full of contrived terms and supposed genius-level remedies are laughable. How about some common sense and realistic goals that focus on the people who are actually your customers? I understand that the older demographic is considered to be a dead-end by these new managers who think they have all the answers, but consider this: those customers are loyal and willing to spend their money where they feel they are understood. If the powers that be think for one minute that the young generation is going to migrate to their product based on hiring younger hosts and flushing out older, more experienced people, they are dead wrong. Show some respect for your current customer base....they will be the ones who will bring new customers. Sell good products at good prices and they'll keep buying for themselves and others. Younger people are often shocked when I tell them where their Christmas and birthday gifts came from....and shocked by how much they like them!
That's how to attract new customers....think about it.

Re: CHANGES COMING TO QVC!

Mz iMac — Fri, 03 Mar 2023 02:05:46 GMT

Project Athens is a three-year company turnaround plan.

Re: CHANGES COMING TO QVC!

Foxxee — Fri, 03 Mar 2023 02:10:13 GMT

Project Athens??? Why does Athens, Greece come to mind?" Less likely a city in Georgia and also Ohio.

These new ideas are concocted to get more younger buyers.

Video shopping not for me, but it does mean targeting younger buyers. How many here are interested in video shopping? I might watch a video of a previous presentation on the product page, but that's it.

I guess I am getting too old and crotchety to have time for some of this stuff. It's much easier to shop on QVC TV and online.

Re: CHANGES COMING TO QVC!

BalletBabe — Fri, 03 Mar 2023 02:18:24 GMT

@Mz iMac wrote:
Project Athens is a three-year company turnaround plan.

@Mz iMac HAHAHAHA LOVE YOUR AVATAR

Re: CHANGES COMING TO QVC!

ManyMeows — Fri, 03 Mar 2023 02:37:04 GMT

I just learned that Dan Hughes and Carolyn Gracie we're "LET GO" from QVC. Let's call it what it is ..... they were FIRED.!

Yet you hang on to screeching, juvenile, wine swilling hosts like Jane Treacy, Amy Stran, and Shawn Killinger. These wannabes are not going to keep your ship from sinking.

So sad that you been losing so much money, but that's your own fault. You offer us substandard Chinese merchandise that if often used and damaged, or missing parts. Your shipping charges are ridiculous, and your return policy sucks.

You can refer to me as a former customer.

Re: CHANGES COMING TO QVC!

Barbara-QVC — Fri, 03 Mar 2023 02:43:24 GMT

This post has been removed by QVC because it is unkind and inappropriate

Re: CHANGES COMING TO QVC!

Zernia Rose — Fri, 03 Mar 2023 03:16:42 GMT

Corporate should examine where customers shop. Young people, certainly not all, flock to the collaborations that designers have with Target, the influencers on social media, various models actors, singers, rappers, and athletes. Their favorite stores include H & M, Monaco, Vince, Rag and Bone, etc. Pop Up shops are favorites as well. Some corporations understand cultural inlfuencers such as the late Abloh, of LV and OFF WHITE., etc.

Re: CHANGES COMING TO QVC!

granddi — Fri, 03 Mar 2023 03:44:23 GMT

@Beachpassion This says it all that the next generation of consumers shop online or through streaming services. QVC has become stale and it's format is becoming antiquated. Looks like their looking at the big picture to become more profitable.

I will not pay for a streaming service to shop at Q.

Re: CHANGES COMING TO QVC!

Etoile308 — Fri, 03 Mar 2023 03:51:48 GMT

Call me obtuse but the significance of the moniker Project Athens alludes me. I suspect it alludes others also.

How about the company return to a time when they offered unique or hard to find items?

How about a return to value and quality?

How about not featuring and selling items not yet available?

How about actually selling exclusive items in major brands? I'm not talking about a color or style that will soon be available everywhere two months out. A shoe style exclusive to QVC or HSN so it's not also found elsewhere at far lower price. Or a purse/wallet in style or color released actually exclusive and unique only to QVC.

How about host not focused on entertainment but rather knowing their merchandise. Tell me an inseam length or sleeve length so I don't need to check online. What's the height, width, depth or weight of an item. Cut out the chitchat and focus on details.

If adding fillers to TSVs how about current up to date technology or features. Not leftover overstock.

For home or garden items working off of lithium type batteries add an additional battery so would make it more desirable, a better value that sets it apart from Lowe's and Home Depot.

Cut down the length of presentations and add more product. I don't need and won't listen to an hour of droning on about the virtues of a vacuum.

How about coupons or discounts available across the board equally to all?

How about some type of frequent shopper program, no matter how meager it may be?

If people don't watch, they don't buy. Doesn't matter if it's live broadcast, streaming or online. Not watching equals not buying.

Re: CHANGES COMING TO QVC!

Nancy Drew — Fri, 03 Mar 2023 03:52:41 GMT

Well if they want the younger shoppers someone has to actually go see what young people wear for swimsuits. What QVC offers most 50 year olds won't wear. The Titanic is sinking and QVC has the band playing.

Re: CHANGES COMING TO QVC!

Wobin — Fri, 03 Mar 2023 05:34:50 GMT

Interesting:

"QVC is doubling down on its mission to be the premier experiential retailer for women over 50 who love to shop,"

Qurate Retail Group Announces Three-Year Growth Plan, ‘Project Athens’ - Qurate Retail

Re: CHANGES COMING TO QVC!

kaydee50 — Fri, 03 Mar 2023 13:25:44 GMT

Shopping from TV is obsolete. It had a long run but the world has changed in the past 40 years. It takes awhile before stores completely die, e.g., Sears but, IMO, all shopping channels days are numbered.

Re: CHANGES COMING TO QVC!

mormel20 — Fri, 03 Mar 2023 13:48:46 GMT

Okay, they were talking about "streaming". I am going to mention this regarding streaming. I have some friends that live in a rural area. They can't have high speed Wi-Fi or Broadban where they live. Why? Because the service is just not there. Period. So if QVC goes to streaming they will lose people in rural areas without service. And rural people do order because they would have to drive a long way to a real store. I know that urban and suburban people can't image not having high speed service, but I promise you that it is true.

Re: CHANGES COMING TO QVC!

eyeron — Fri, 03 Mar 2023 14:15:53 GMT

I started watching many years ago-mainly to watch the jewelry shows (before the start of the internet). They had great prices and beautiful jewelry....until the price of gold and silver skyrocketed and those shows became fewer and fewer.

I think the start of online shopping was the start of their slow downward spiral. I started seeing the same products out in the retail stores and on line stores and sometimes for much cheaper. I personally never found the quality of QVC items to be any better than what I find in other stores. The whole shipping process is what really stops me from buying from QVC. Most places on line will give you a flat shipping cost for all the items you put into cart.... but QVC charges you shipping for each item you buy (even for multiples of the same item). Even though I understand why they have to do that... it doesn't matter to me. If you want to return an item it will cost you $11-20. (Maybe a little less if you ship your own way). And every single time I do return a product.... I track the return and then 2 weeks after I know they received it, I still have to call CS for a refund.... otherwise it could be a month or longer to receive the refund. (This has been my experience).

So, what I do now is I go on QVC website to "window shop" (I have not watched QVC on the TV ever since the start of the internet). I love to read the reviews. If I'm interested in a product I will go to other sites to find those products. I only buy from places that I can have free shipping and returns.... or from places I can return items in person. And most times I can find the same items (or very similar) for MUCH cheaper. I personally think the prices for QVC clothes are way too high and never found the quality to be any better than other stores. Most of the time I can find the same shoes on other sites for MUCH cheaper and free shipping. The only thing QVC has going for them regarding shoes is that you can wear the shoes out to see if you like them and if you don't.... you can return them. (But its expensive to return).

I am not surprised at all that QVC has to get rid of many of their long time hosts. They will keep the hosts that bring in the most money. (Even if you don't like them). Even though people enjoy watching some of their favorite hosts... if they get paid too much, or they don't bring in the money.... they will have no problem saying goodbye to them. That's business.

I don't think QVC will ever be able to get the younger generation to watch QVC on TV..... So that means as time goes on and the younger generation become the older generation....there will be less and less people watching/buying and more and more hosts leaving.

Re: CHANGES COMING TO QVC!

Nataliesgramma — Fri, 03 Mar 2023 14:26:56 GMT

The younger generation wants their stuff "fast'...not 7 to 10 days...

Re: Changes are coming to QVC

Kallena — Fri, 03 Mar 2023 14:32:32 GMT

Agreed!