topic Re: Why do this QVC? in Q Talk

Why do this QVC?

CABRIT — Sun, 18 Dec 2022 01:36:27 GMT

I'm watching Jennifer Coffey, and as usual, Monifa is sitting on her computer - supposedly communicating on FaceBook. Occasionally she's invited to join the host. It makes Monifa look like she's being made to watch a seasoned host, to learn! Honestly, I hate to see this, and wonder why Monifa agrees to it every week. She's perfectly capable of hosting her own show, not just listen to Ms Coffey rambling on and on! ,

Re: Why do this QVC?

Kachina624 — Sun, 18 Dec 2022 01:43:53 GMT

I assume Monifa is in some sort of remedial OJT probably because that's what she's been told to do. If you watch her closely, she doesn't seem to be doing much of anything on her laptop. It's very strange. Maybe her sales are really low.

Re: Why do this QVC?

Tinkrbl44 — Sun, 18 Dec 2022 01:57:24 GMT

@CABRIT wrote:
I'm watching Jennifer Coffey, and as usual, Monifa is sitting on her computer - supposedly communicating on FaceBook. Occasionally she's invited to join the host. It makes Monifa look like she's being made to watch a seasoned host, to learn! Honestly, I hate to see this, and wonder why Monifa agrees to it every week. She's perfectly capable of hosting her own show, not just listen to Ms Coffey rambling on and on! ,

@CABRIT

I don't know who Monifa is, or how long she's been with QVC, but maybe her learning curve has been longer than most hosts. She may be assigned to do this, and her "agreeing to do this every week" isn't an option.

Perhaps she is on some sort of probation ... or something like that. It's possible this isn't the right job for her. Not everyone is cut out to do live TV sales.

Re: Why do this QVC?

Desertdi — Sun, 18 Dec 2022 02:19:38 GMT

Or maybe it's the other way around... Ya never know who is watching whom...

Re: Why do this QVC?

Justholdingon — Sun, 18 Dec 2022 02:21:47 GMT

Steve Doss has to do this every Saturday also when Shawn saves Christmas is on. He's been named by Shawn as Sleighbell Steve and has to sit on the side not saying much but just on the laptop or iPad interacting with people online. Shawn does all the talking and he says nothing.

He also has his own shows by himself, but what are they going to say? It's their job and when they're assigned to do something, you can't say no.they're still the newbies.

Re: Why do this QVC?

Foxxee — Sun, 18 Dec 2022 02:28:06 GMT

I saw Courtney do this, too, early on. Shawn might be Monifa's trainer.

Re: Why do this QVC?

MezzieStarr — Sun, 18 Dec 2022 03:46:17 GMT

The Q has been doing this for years. Nobody is being punished.

Way back in the day Courtney Cason was the "social media" person for Lisa Robertson on PM Style.

Over the years Stacey Stauffer and Mary DeAngelis have both been "side kick" to David on his shows. Now his shows have Julia and Rosina doing it.

Last year, Shawn even had Rick Domeier filling that role for a few Christmas shows when Courtney wasn't around.

They had Antonella doing it before she got canned with Shawn's beauty show.

Social media is a big part of QVC. The customers feel like they are friends with the hosts (so QVC hopes) and are going to buy more (again QVC hoping).

I know most here claim they don't follow QVC's social media outlets, they only post here. And that may be true as I see many claiming they haven't bought from QVC in decades. And that's probably why QVC was going to dump this forum last year. (QVC was thinking "what have you done for me lately?")

The social media job is an easy paycheck and some bonus air time in my opinion.

They could hire me to sit there at the computer and fake laugh all day for half price 🤣

Re: Why do this QVC?

PINKdogWOOD — Sun, 18 Dec 2022 12:41:20 GMT

@CABRIT I agree, I hate this too. You're right in that it makes Monifa look like she's the bad student being summoned to observe the teacher. What's more disturbing is Jennifer barely acknowledges that Monifa is even there.

It's ridiculous. Monifa does not need nor want to be playing sidekick to JC. Every time I see this I just shake my head and wonder why.

Re: Why do this QVC?

FranandZoe — Sun, 18 Dec 2022 12:50:50 GMT

And Monifa isn't as new as some others. I feel bad when I see her doing this too. I've seen her hosting on her own - thought she did fine.

Re: Why do this QVC?

Patriot3 — Sun, 18 Dec 2022 13:52:33 GMT

Jennifer as a teacher??????.........................

Re: Why do this QVC?

SeaMaiden — Sun, 18 Dec 2022 14:00:27 GMT

Can anyone explain the term

SHAWN SAVES CHRISTMAS ?

I donot understand what it means.

Re: Why do this QVC?

ajsidney12 — Sun, 18 Dec 2022 17:21:57 GMT

I think as outsiders looking into a fishbowl, which as viewers we all do, it is easy to observe and make assumptions about what we "think" we are seeing. Posters noted a number of hosts have had social media sidekicks, and some us find it an irrelevant role while others state the viewers like to engage to have a facade of a "relationship" with the host. Killinger is a very strong personality and even with Kourtney K, a seasoned host in her own right, she would roll right over her with babble like she does even when she asks Steve to participate. She did not need Vanessa or Elise or Antonella on her shows but someone placed them there for reasons unknown to the viewer.

Others could be in that sidekick role as a mentee because observing is as important as actually doing (my own opinion.) I will say that to me, Steve is stronger than Monifa, and has co-hosted a regular show with Vanessa on Q2 for the holidays, and IMO their team seems to be working as they now have another show together starting soon. But there are other viewers who do not like Steve, I don't think it is about the viewer (Us) it is about senior leadership making the decisions senior leaders do, based on what works for profit and bottom line.

Re: Why do this QVC?

Tinkrbl44 — Sun, 18 Dec 2022 18:08:51 GMT

Well, the one thing that comes to mind after reading these posts is that Monifa needs more social media training ... OR she happens to be very good at it, and JC requested her for the show.

I've never understood why anyone would be on social media while watching a TV presentation, but I'm not a fan of social media ... which is obviously why I have no idea why anyone does this.

Re: Why do this QVC?

chrystaltree — Sun, 18 Dec 2022 18:17:18 GMT

The optics are NOT good. Monifa is an experienced host now and she's quite good. Marooning her in corner to do Facebook chats is strange. Why can't she cohost with Jen?

Re: Why do this QVC?

Spurt — Sun, 18 Dec 2022 18:41:26 GMT

@CABRIT wrote:
I'm watching Jennifer Coffey, and as usual, Monifa is sitting on her computer - supposedly communicating on FaceBook. Occasionally she's invited to join the host. It makes Monifa look like she's being made to watch a seasoned host, to learn! Honestly, I hate to see this, and wonder why Monifa agrees to it every week. She's perfectly capable of hosting her own show, not just listen to Ms Coffey rambling on and on! ,

@CABRIT

I've watched a couple of Monifa's shows and she definitely needs additional training.( she was loud, kept interrupting the vendor, and a bit rude too)..and JC is definitely NOT the person that should be training her....Someone like Leah, Pat, Jayne Brown, or Terri would be a much better mentor for Monifa.....I think these Facebook/Social Media hosts are hosts that need more training. Vanessa that came to QVC around the same time as Monifa is heads above her and even hosting her own special shows--- ones fashion, the other is cooking .....Vanessa is professional,does her product homework is knowledge and a pleasure to watch

Re: Why do this QVC?

Kachina624 — Sun, 18 Dec 2022 19:02:03 GMT

@chrystaltree wrote:
The optics are NOT good. Monifa is an experienced host now and she's quite good. Marooning her in corner to do Facebook chats is strange. Why can't she cohost with Jen?

@chrystaltree If I wanted to contact Monifa while she's supposedly running social media, I would have no idea how to do it nor is it ever mentioned or suggested. She doesn't appear to be doing anything and Jennifer acts mad about her being there.

I think all the past pairings of hosts were for different purposes. Almost everyone at one time has had to serve a sentence with Shawn and it wasn't for training. Even Leah, who sure doesn't need training, had to sit with Shawn. It seems to be a rite of passage, or maybe they're trying to find somebody with whom she's compatible

Re: Why do this QVC?

icezeus — Sun, 18 Dec 2022 23:23:16 GMT

@SeaMaiden wrote:
Can anyone explain the term

SHAWN SAVES CHRISTMAS ?

I donot understand what it means.

@SeaMaiden

My interpretation is that if you cannot think what you need to purchase for loved ones for Christmas. Shawn is available to help you with gift ideas.

Regardless of what anyone thinks, the show must be popular because it's been on for a few years now around the holidays.

I don't watch MD that often because she manages to sound continuously surprised by the products and It annoys me. I have a good GF that cracks me up, because she refuses to watch her. She calls her "The Murderer of the Kings English". She will send me a text with screaming emojis, why is she on. LOL

Re: Why do this QVC?

Chopsmom — Sun, 18 Dec 2022 23:42:02 GMT

@Kachina624 wrote:

@chrystaltree wrote:
The optics are NOT good. Monifa is an experienced host now and she's quite good. Marooning her in corner to do Facebook chats is strange. Why can't she cohost with Jen?
@chrystaltree If I wanted to contact Monifa while she's supposedly running social media, I would have no idea how to do it nor is it ever mentioned or suggested. She doesn't appear to be doing anything and Jennifer acts mad about her being there.

I think all the past pairings of hosts were for different purposes. Almost everyone at one time has had to serve a sentence with Shawn and it wasn't for training. Even Leah, who sure doesn't need training, had to sit with Shawn. It seems to be a rite of passage, or maybe they're trying to find somebody with whom she's compatible

I get that vibe from Jennifer too.

Re: Why do this QVC?

Tinkrbl44 — Mon, 19 Dec 2022 01:27:54 GMT

@FranandZoe wrote:
And Monifa isn't as new as some others. I feel bad when I see her doing this too. I've seen her hosting on her own - thought she did fine.

@FranandZoe

Several people think being on the social media thing is punishment? Certainly you must realize that the amount of time since being hired is no indicator of how well they are doing.

I'd be willing to bet that all the host newbies have their shows watched and critiqued by not only production executives, but experienced hosts, as well .... talk about scary evaluations!

OR ... perhaps Monifa is really good at social media and that's the skill they want her to make even stronger?

Who knows what TPTB are thinking? Several of their decisions don't make sense to me.

Re: Why do this QVC?

loriqvc — Mon, 19 Dec 2022 03:01:27 GMT

I think many of the hosts who are managing livestream sessions while others hosts are presenting items in a show are among the less polished and less engaging people on the Q. But that said, if the main host isn't even going to interact with the social media host, why have both hosts on camera? I think that's what makes it awkward—if there were simply an announcement at the beginning of a show that some host was going to be available in the livestream while another host presented on air, that would be efficient and effective. QVC could even use one of its dozen pop-up graphics to note this for the audience during the show.

But since that idea is totally practical and logical, I'm guessing the real reason is that there's some contractual obligation for hosts to be on air for a specific number of hours per week, and that the newer hosts who are relegated to the social host position in the background are getting some of their hours clocked in that way instead of by hosting their own independent shows.

Whatever the reason, as everyone has noted, it's often strange and offputting.