topic One Big Informercial in Q Talk

One Big Informercial

Patriot3 — Sun, 29 Nov 2020 16:12:19 GMT

I swear, the Q is becoming one big informercial with their TSVs, pajamas, blankets and socks.

Sooooooo boring!!! And I really don't think it will change in 2021.

Re: One Big Informercial

queendiva — Sun, 29 Nov 2020 16:17:39 GMT

Yep.It's like this every year, just seems like it started earlier this year.

January is no better as I recall. Certainly no after holiday sales. Q's sale prices are a joke.

Re: One Big Informercial

fthunt — Sun, 29 Nov 2020 16:25:38 GMT

Between a rock & a hard place..........Customers say I'm retired - don't dress up any more - staying at home now.

So fancy clothing isn't selling - what should QVC feature?

Socks - blankets - PJ's - fleece pull-overs, etc.

Agree: boring but they have a problem

Re: One Big Informercial

Still Raining — Sun, 29 Nov 2020 16:32:28 GMT

@fthunt wrote:
Between a rock & a hard place..........Customers say I'm retired - don't dress up any more - staying at home now.
So fancy clothing isn't selling - what should QVC feature?

Socks - blankets - PJ's - fleece pull-overs, etc.
Agree: boring but they have a problem

Absolutly! Only have bought one pair of walking shoes since March but here I sit this morning think about a new warm robe. Given this lifestyle, robes make sense. And perhaps furry sox.

Re: One Big Informercial

Sooner — Sun, 29 Nov 2020 16:37:28 GMT

QVC has always been one big infomercial.

It's their whole purpose.

Re: One Big Informercial

chessylady — Sun, 29 Nov 2020 16:40:41 GMT

My brother cracks "The best thing about shopping channels?No commercials."

Re: One Big Informercial

granddi — Sun, 29 Nov 2020 16:46:13 GMT

I really think that Q sells a certain amount of time to a particular product. Companies like Bose or Serta or computers have all day exposure. I have said this before and several have responded that Q does not sell or guarantee time to a vendor.

Think about a mattress that is on all day and might sell 10K vs a D&C tee that will sell 100K. When an item like a computer sells out they continue to air the item but indicate advanced orders. When a tee shirt sells out, they stop the airing and go to one time only.

Re: One Big Informercial

Carmie — Sun, 29 Nov 2020 16:50:09 GMT

Thank you for noticing. I have always said that QVC was a live catalog or an informational and not a show.

I have been jumped on and beaten down for that statement, so I no longer bring it up.

QVC 100% main purpose is to get people to buy what is being presented. They have figured out that if they disguise it as entertainment, people will watch longer. The longer you watch, the more likely it is that you will buy something.

It's not rocket science. There are other channels who's main purpose is to entertain you. You get to choose...

Re: One Big Informercial

Ibby114 — Sun, 29 Nov 2020 17:22:19 GMT

@chessylady wrote:
My brother cracks "The best thing about shopping channels?No commercials."

@chessylady it's actually basically ALL commercials!

Re: One Big Informercial

chessylady — Sun, 29 Nov 2020 17:54:09 GMT

@Ibby114 That's the point of the joke, you got it.

Re: One Big Informercial

Tnmary — Sun, 29 Nov 2020 17:59:39 GMT

What gets me is all the friendly chatter. Watching Jane Treacy the other night and if she said Jackie Jane once she said it 20 times. There's Co co, Aim, Lor,. Sell the product.,we're not interested in a girl's club, bad enough to watch Shawn and her glasses on and off. Have to turn channel.

Re: One Big Informercial

chlema — Sun, 29 Nov 2020 18:08:54 GMT

In Q's early days I don't remember one item being featured for the whole hour over and over and over again.

Re: One Big Informercial

Puppy Lips — Sun, 29 Nov 2020 18:15:39 GMT

@Tnmary wrote:
What gets me is all the friendly chatter. Watching Jane Treacy the other night and if she said Jackie Jane once she said it 20 times. There's Co co, Aim, Lor,. Sell the product.,we're not interested in a girl's club, bad enough to watch Shawn and her glasses on and off. Have to turn channel.

I watched a few moments of Jane Treacy the other night just to re-confirm that I can not watch her. Nope, can't do it. I am sure she is a lovely person. But her personality just rubs me the wrong way.

Re: One Big Informercial

Mz iMac — Sun, 29 Nov 2020 18:46:26 GMT

@chlema wrote:
In Q's early days I don't remember one item being featured for the whole hour over and over and over again.

That's because they had Mike Rowe in the "early" days.

https://www.youtube.com/watch?v=esXvk9AV0MI

https://www.youtube.com/watch?v=rChjMRfi40c

Re: One Big Informercial

ValuSkr — Sun, 29 Nov 2020 18:51:16 GMT

Yes, it has been, and always was. That's why I listen to QVC when I can't sleep. The uninterrupted chatter - uninterrupted by commercials, of all things - has me dozing off in no time.

Re: One Big Informercial

Spurt — Sun, 29 Nov 2020 18:58:25 GMT

@granddi wrote:
I really think that Q sells a certain amount of time to a particular product. Companies like Bose or Serta or computers have all day exposure. I have said this before and several have responded that Q does not sell or guarantee time to a vendor.

Think about a mattress that is on all day and might sell 10K vs a D&C tee that will sell 100K. When an item like a computer sells out they continue to air the item but indicate advanced orders. When a tee shirt sells out, they stop the airing and go to one time only.

@granddi

There was a article in a financial journal explaining how QVC works with the vendors and it said that QVC sets the programming and the time and date for all the vendor products ...QVC does not sell a specific air time and its spelled out in all vendor contracts.....