topic Re: ITKWD Curious Question in Q Talk

ITKWD Curious Question

Sheila P-Burg — Fri, 10 Jan 2020 16:55:40 GMT

There was so much discussion and anticipation about David's return from vacation over the last couple of weeks that I got to wondering. I have repeatedly read where David is the major factor for people tuning in and buying merchandise when ITKWD is on. Had me wondering if sales in his shows dropped significantly while he was on vacation. I say significantly because you have to take in account that he was on vacation while most sales were probably down because of the holiday. I have a hard time believing any one host makes an individual but an item and am trying to understand the concept that a certain individual holds the power to increase sales. Just a curious question.

Re: ITKWD Curious Question

SandySparkles — Fri, 10 Jan 2020 18:48:19 GMT

David is a fan favorite! He has a good rapport with countless, regular viewers, and customers. Many trust his recommendations of food, kitchen gadgets and gizmos, appliances and cleaning products, because of his descriptions and knowledge of the products. He is the resident "foodie" at The Q. I have been a regular customer for YEARS and have purchased many, many kitchen items based on his recommendations. His passion for cooking, and understanding of the need for reliable workhorses in the kitchen, like Kitchenaid products, Vitamix and others, are important to me. He is like a friend that you meet every Sunday for lunch. It stands to reason that sales are better with David at the helm, and I miss him when he is gone.😊

~~~All we need is LOVE💖

Re: ITKWD Curious Question

hippiechick7897 — Fri, 10 Jan 2020 18:03:10 GMT

It’s funny how perceptions vary. I find he shares little about the product and does nothing but list colors and quantity sold. The vendors in his shows give the details.

He persuades me to buy nothing. I much prefer ITKWM on Q2.

Re: ITKWD Curious Question

Lisa now in AZ — Fri, 10 Jan 2020 18:03:41 GMT

The fact that most of the TSVs, kitchen related or not, are always prevalent in David's kitchen shows seem to indicate that many people will only buy "from David" and that may be the only time they watch. So far, they haven't had David sell make up or clothes, but maybe that will change! I know that I have been switching off David's shows once the 30 minute TSV presentations start and are usually at least twice in a 3 hour show. And, yes, the ITK shows are the only ones I actually tune into.

Re: ITKWD Curious Question

kaydee50 — Fri, 10 Jan 2020 18:24:22 GMT

There is no host on any "shopping" channel that would make me buy a product on his/her recommendation. David is not a "friend." He is a salesperson. I much prefer checking reviews from people who have actually bought and paid for the product.

Re: ITKWD Curious Question

Sooner — Fri, 10 Jan 2020 18:36:55 GMT

A lot of people like David and tune in to watch him. Then they see things that he interestes them in and talks them into buying and they buy.

Simply get them to listen and they will buy. If they don't listen they don't buy.

Re: ITKWD Curious Question

Johnnyeager — Fri, 10 Jan 2020 18:40:55 GMT

While many here may not be influenced by a QVC host, I believe it has been demonstrated and reported numerous times that David strongly influences sales. His location shoots and studio audiences have garnered large and wildly enthusiastic crowds.

He has fans as devoted to him as those of singers, actors and athletes.

I have no reason to disbelieve that, given the amount of air time he is given along with his books and now multiple product proliferation. He is clearly, to me, a very, very valuable asset to QVC.

Re: ITKWD Curious Question

Sheila P-Burg — Fri, 10 Jan 2020 18:47:57 GMT

@Lisa now in AZ ...... Your right so far they haven't had him sell make-up or clothes. I would like to see him sell merchandise outside his "comfort" zone. If he draws people in to buy the kitchen items that are repeatedly shown on his show maybe he can draw them in for some of the other merchandise. I have seen Alberti sell beauty products and clothes. Would be a nice change to see all the host rotated around to different presentations instead of being associated with just certain merchandise. I am sure QVC pays them well ..... let us see as versatile they are.

Re: ITKWD Curious Question

MrSour — Fri, 10 Jan 2020 18:48:21 GMT

did I read this correctly? What a bunch of crock

Re: ITKWD Curious Question

Shanus — Fri, 10 Jan 2020 18:49:57 GMT

There's a "home show" w/ David on the program schedule. It capitalizes on the southern hospitality factor.

Re: ITKWD Curious Question

Johnnyeager — Fri, 10 Jan 2020 18:50:34 GMT

When David cohosted Saturday Morning Q with Kerstin for years he sold virtually every sort of product, save makeup and fashion.

He has sold Life is Good clothing and the Comfy, so does that count?

He sold jewelry years ago and I'm sure would be a success at it again were that an important category to QVC.

Re: ITKWD Curious Question

DottieD — Fri, 10 Jan 2020 19:05:41 GMT

@MrSour what is your post in reference to? Thanks.

My tolerance level for David V. has decreased significantly.

Re: ITKWD Curious Question

QVCkitty1 — Fri, 10 Jan 2020 19:02:55 GMT

David is pleasant and seems to have a large fan base. However this is just me, his obsession with the colors, numbers sold, and happy dancing kind of turned me off, and like I've said before, I watch very little and depend on the website. I wish there was less mindless repetition and more cooking, but I don't have to watch and I don't.

Re: ITKWD Curious Question

Sheila P-Burg — Fri, 10 Jan 2020 19:05:11 GMT

@Johnnyeager ..... Those of us that have been around awhile have seen many hosts that at certain times were a valuable asset to QVC. Before David there was ITKWB (Bob Bowersox). He had a strong following, me included. And then one day he announced he was leaving. The show then became ITKWD. Host come, host go. Most of us adjust to the change and it does not affect our buying. Eventually the novelty will wear out or someone younger and more energetic will come on and then a repeat of what happened with previous hosts will take place.

Re: ITKWD Curious Question

Sheila P-Burg — Fri, 10 Jan 2020 19:11:07 GMT

@Shanus .... What exactly on that show is he selling that would be classified "southern hospitality" ?

Re: ITKWD Curious Question

Catch71 — Fri, 10 Jan 2020 19:16:48 GMT

@QVCkitty1

I feel exactly the same way! I have nothing against David personally, but the constant updates on colors, how many sold, how many sold in this show alone, really gets on my nerves. I actually turn it off and just look online. I really don't care how many are sold in this show alone; to me that is he wanting his numbers.

Re: ITKWD Curious Question

proudlyfromNJ — Fri, 10 Jan 2020 19:26:37 GMT

My opinion...I think David is one of their biggest sellers and therefore brings in a lot of money. Hence, I think he also makes a big salary. Since he has been at QVC for quite awhile, they can tell that merchandise sells during his shows.

Re: ITKWD Curious Question

MrSour — Fri, 10 Jan 2020 19:27:22 GMT

@DottieD just the fascination that some people have with the hosts. They are doing their job by getting sales and they recommend everything they are selling. Happy dance would be the last person I would want to have lunch with.

Re: ITKWD Curious Question

catter70 — Fri, 10 Jan 2020 19:39:36 GMT

I rarely watch or buy anything on QVC HSN, or Shop. Pretty much the only thing I do watch is the cooking shows even though I don't cook. I watch for the contents of the show not the host.

Re: ITKWD Curious Question

aroc3435 — Fri, 10 Jan 2020 19:46:29 GMT

@Sheila P-Burg I wouldn't be surprised if it turned out that David was their very top salesman--or among the very top--on QVC.

Just my thoughts: He is camera friendly, personable, has the "Southern charm" appeal, is excellent in his interaction with people, respectful, and kind of has a boyish charm. His smile is infectious. He is warm, friendly, respectful.

I don't believe his personal traits, as I perceive them, as outlined above, are in any way "fake" since I think those are his strengths, along with a lot of preparation for and knowledge of the items he presents. And as another poster mentioned he used to sell jewelry on QVC and would be able to do so again, I'll bet.

He has a lot of drive, dedication, and I'd say is a perfectionist.

He is driven toward excellence, in my opionion, and has the need to excel in everything he attempts.

Do I watch him, and have I for a long time? My answer is yes. Am I more likely to purchase when he is the presenter? The answer, again, is yes. He happens to present kitchen items, which are my primary "love" and now some home products that I also gravitate to, as well.

He is an example of the quintessential model of a salesman, and I mean that in a good way. He is smooth, polished, and professional to the point that a person can forget that there is a sales pitch being made to the customer.