topic Re: Younger Generation in Q Talk

Younger Generation

Sheila P-Burg — Tue, 05 Nov 2019 16:58:30 GMT

I keep reading the various post referencing QVC is trying to attract the younger generation. Looking at the products QVC sells what exactly, in your opinion, would the younger generation be interested in other than possibly clothes and shoes. Most of the purses they sell I could not have afforded when I was young. As for perfume/make-up the same. I

Since most are dual income workers their time is limited so most would be available to watch only on the week-end. When I worked my week-ends were spent "catching" up. Laundry, grocery shopping, etc. Sunday's were reserved for football and family.

Didn't leave me a lot of free time.

Re: Younger Generation

suzyQ3 — Tue, 05 Nov 2019 17:04:13 GMT

@Sheila P-Burg wrote:

I keep reading the various post referencing QVC is trying to attract the younger generation. Looking at the products QVC sells what exactly, in your opinion, would the younger generation be interested in other than possibly clothes and shoes. Most of the purses they sell I could not have afforded when I was young. As for perfume/make-up the same. I

Since most are dual income workers their time is limited so most would be available to watch only on the week-end. When I worked my week-ends were spent "catching" up. Laundry, grocery shopping, etc. Sunday's were reserved for football and family.

Didn't leave me a lot of free time.

If they are interested, they'd probably shop online, not sit and watch TV.

Re: Younger Generation

Shanus — Tue, 05 Nov 2019 17:10:07 GMT

I assume many or most of us are 50 and over and are retired or close to that age. They're barking up the wrong tree.

Re: Younger Generation

SandySparkles — Tue, 05 Nov 2019 17:31:58 GMT

I think they are trying out new and creative ways of attracting a wide range of viewers. I have even seen more apparel and shoes offered for men. Stiff competition is influencing change. This is happening across the board in retail, not just here at The Q. I applaud their efforts, but only time will tell if this particular strategy is successful or not. Change is seldom easy.

~~~All we need is LOVE💖

Re: Younger Generation

Montana — Tue, 05 Nov 2019 17:47:24 GMT

Why not invite everybody to the party?

Re: Younger Generation

Suzeecat — Tue, 05 Nov 2019 18:00:39 GMT

They're going to need to dramatically improve their shipping game if they want to attract and retain any new customers - of any age! Youngsters are shopping on Amazon - HELLO!!! If QVC manages to attract an Amazon customer to order something and they have to wait - WEEKS! - to receive it, then PAY to return it when/if it doesn't fit and wait WEEKS! for a refund - that will be their last order from THAT customer.

Many long-time Q shoppers are sticking around because we have become loyal to a proprietary brand. I would say these customers are QVC's current bread and butter.

Re: Younger Generation

Sweetbay magnolia — Tue, 05 Nov 2019 18:17:31 GMT

"Young" is relative.

Demographics shift constantly. I never worked M-F, 9-5. All sorts of lifestyles out there.

Re: Younger Generation

iwrite — Tue, 05 Nov 2019 19:34:49 GMT

while 'younger' is a relative term, these days, i take it to mean millennials.
if that is a new target market that they want to go after, then they would need to get a whole new team of buyers for fashion and hosts to present them.

the bulk of clothes and shoes they currently have, don't appeal to 25 year old women. and paying for shipping in that age category is as popular as rotary phones. never mind waiting over week to have something delivered. huh? what? LOL

i'm over 50 and don't find the bulk of the current clothes and shoes offered, appealing.

there are several etailers that only carry fashion for that age group. one that i know of, started across the pond and got so many requests from here, that they now have a fulfillment center in this country. average price of clothes is $30-35 and yes, free shipping.

i think qvc should have apparel for all age groups. they just need to figure out how to reach that age group in major numbers and update (as in lessen) the current shipping cost structure and delivery times to be free and delivered in 3 days or less.

Re: Younger Generation

blackhole99 — Tue, 05 Nov 2019 20:10:03 GMT

If the Q does not get on the FREE S&H and FREE RETURNS band wagon the young people whether they have money to spend or not, will not buy from QVC. My son and niece are in their 20' and 30's and will not shop anywhere online where they have to pay to get the items home and then to return. My son and niece both earn over 6 figures a year so they have the money to spend. Wake up QVC!

Re: Younger Generation

Alison Wonderland — Tue, 05 Nov 2019 20:59:45 GMT

@Sheila P-Burg wrote:

I keep reading the various post referencing QVC is trying to attract the younger generation. Looking at the products QVC sells what exactly, in your opinion, would the younger generation be interested in other than possibly clothes and shoes. Most of the purses they sell I could not have afforded when I was young. As for perfume/make-up the same. I

Since most are dual income workers their time is limited so most would be available to watch only on the week-end. When I worked my week-ends were spent "catching" up. Laundry, grocery shopping, etc. Sunday's were reserved for football and family.

Didn't leave me a lot of free time.

Makeup, skincare, and lifestyle stuff. Clean beauty is bigger with younger people.

That's what QVC posts on social media, like Instagram, which is followed by younger people. Younger people aren't watching QVC on TV. I rarely even watch QVC on TV and I'm nearly 50 now. They're shopping online like it's any other store.

A lot of products that QVC offers aren't even shown on air.

Re: Younger Generation

Alison Wonderland — Tue, 05 Nov 2019 21:05:51 GMT

@blackhole99 wrote:
If the Q does not get on the FREE S&H and FREE RETURNS band wagon the young people whether they have money to spend or not, will not buy from QVC. My son and niece are in their 20' and 30's and will not shop anywhere online where they have to pay to get the items home and then to return. My son and niece both earn over 6 figures a year so they have the money to spend. Wake up QVC!

This.I'm trying to think of another site that doesn't give you free shopping if you spend X dollars and I can't think of one. Even the independent beauty sellers I buy nail polish from offer free shipping if you spend over a specified dollar amount. And they ALL ship faster than QVC.

I bought a product from an Etsy seller who had to MAKE the item before she could ship it and it STILL got to me faster than a QVC order I placed on the same day.

Re: Younger Generation

Pecky — Tue, 05 Nov 2019 21:14:05 GMT

@blackhole99 wrote:
If the Q does not get on the FREE S&H and FREE RETURNS band wagon the young people whether they have money to spend or not, will not buy from QVC. My son and niece are in their 20' and 30's and will not shop anywhere online where they have to pay to get the items home and then to return. My son and niece both earn over 6 figures a year so they have the money to spend. Wake up QVC!

@blackhole99 You are so right! I know many millennial's and none of the even know what QVC is. I was at the airport and one of the tsa's (younger) asked where I got the duster I had on. I told her QVC and she asked what that was. I have several nieces & nephews that shop Amazon because they want it now and don't want to wait for it and want free returns. They also do not sit in front of a tv to watch the shows. They order online. If QVC wants to stay in business, they need to make some good changes.

Re: Younger Generation

Spurt — Tue, 05 Nov 2019 21:56:20 GMT

Im sure members of the younger generation are going to flock to QVC to buy all those expensive "wrinkle creams" and devices to remove wrinkles as well as outdated electronics....and TSVs that cost $400 on up.......

Re: Younger Generation

grandma petes — Tue, 05 Nov 2019 22:30:12 GMT

From everything I see in the media regarding on-line shopping, I think most of the "younger generation" don't watch shopping channels. They just look up the app of their favorite retailer and purchase that way. My 17 year old granddaughter shops on-line and so does my husband. I'm still a QVC fan, and although I don't purchase a ton, I enjoy watching the presentations. I like to see what the clothes will look like on a real person.
I do believe that QVC needs to up their game in regards to shipping, especially the shipping charges and length of time to get the items to us. I ordered from Amazon last night and my items came this afternoon. And the shipping was free, with free returns on most items. That's a huge plus for me. I hesitate to buy clothing from QVC because the shipping/return shipping costs really add up. So, I hope they improve there.😊

Re: Younger Generation

Foxxee — Thu, 07 Nov 2019 03:32:40 GMT

Millennials, QVC's target, the IGG, Instant Gratification Generation, want everything now. They wouldn't put up with QVC's slow shipping.

They look for low prices, coupons, discounters such as TJ Maxx, and low price retailers. Their favorite is Target. Some more likely to shop in brick and mortar stores. They may look online, but go to the stores to purchase the item. They are word of mouth buyers. More likely to buy something friends recommend on social media like Twitter.

Re: Younger Generation

Johnnyeager — Wed, 06 Nov 2019 12:19:09 GMT

I find it very, very hard to believe that nearly 70% of Millennials make online purchases from a desktop.

Is it their parents' desktop?

Re: Younger Generation

Foxxee — Wed, 06 Nov 2019 12:49:57 GMT

@Johnnyeager wrote:
I find it very, very hard to believe that nearly 70% of Millennials make online purchases from a desktop.

Is it their parents' desktop?

@Johnnyeager

Yes, it is hard to believe, but that's what I'm reading. 37% live at home. Maybe, the desktop IS their parents. Lol. Also, surprising is they shop in brick and mortar stores, but for this instant gratification group, I guess they want their items immediately.

Re: Younger Generation

sunshine 919 — Wed, 06 Nov 2019 14:22:11 GMT

@Shanus wrote:
I assume many or most of us are 50 and over and are retired or close to that age. They're barking up the wrong tree.

I totally agree. Young people are not interested in Q lol, I personally do not know one younger person who shops Q. Now I have given gifts from the shopping channels and they love them but when I tell them where I purchased the gifts they have never heard of the channels lol.

Re: Younger Generation

birdQ13 — Wed, 06 Nov 2019 14:35:56 GMT

Another concept I only saw a few times on the Q but thoroughly enjoyed was live music concerts from well-known musicians (Willie Nelson,Train) who sold their merchandise. It was very fun. FUN. FUN. FUN.

Re: Younger Generation

Cumbercookie13 — Wed, 06 Nov 2019 16:11:43 GMT

I don't think anything QVC is doing these days will attract younger shoppers, especially if they didn't grow up in a home where QVC was on and they're familiar with it. Many teens & twenty-somethings are more likely to buy things that are recommended to them by social media influencers and they will shop where they go, whether it's brick and mortar or online.

And the host presentations, well if sometimes me as a 43 year-old can't sit and watch for long, I doubt someone twenty years plus younger than me will. Especially when they start trotting the old chesnuts (Manhattan/Hamptons/LA/Aspen/Paris/Italy/Oprah/Amal/etc.) to sell fashion.