topic Re: Anyone know why in Kitchen

Anyone know why

SharkE — Tue, 06 May 2014 16:55:13 GMT

QVC only sells Kitchen Aid mixers, etc.

Wonder why they don't sell other brands ?

Re: Anyone know why

scotnovel — Tue, 06 May 2014 17:02:37 GMT

They probably have some sort of exclusivity contract with Kitchen Aid that prevents them from selling other brands.

Re: Anyone know why

DoneTryin — Tue, 06 May 2014 17:06:38 GMT

I think they once sold some under their own brand name - Cooks Essentials maybe. Seems like I've occasionally seen some other brands in hand mixers but can't remember for sure. They were the kind of thing you could get fairly inexpensively at Target or similar store.

Re: Anyone know why

Fressa — Tue, 06 May 2014 17:08:33 GMT

I thought I saw one or two other brands on .com but that was a while back. I've noticed that some of those brands seem to jump back and forth between QVC and HSN in the .com inventory.

Re: Anyone know why

SharkE — Tue, 06 May 2014 17:25:15 GMT

Wish they would show other brands like Cuisinart, etc. Sick of the Kitchen aid woman.

Re: Anyone know why

Ladybug724 — Tue, 06 May 2014 17:26:55 GMT

On 5/6/2014 Sharke said:
Wish they would show other brands like Cuisinart, etc. Sick of the Kitchen aid woman.

Oh I really like her! She's awesome. I would love to take a baking class with her teaching it

Re: Anyone know why

SharkE — Tue, 06 May 2014 17:27:53 GMT

Yeah, she's a nice lady and knows what she's doing, but, I'd just like to see more variety.

Re: Anyone know why

ennui1 — Tue, 06 May 2014 17:31:45 GMT

On 5/6/2014 Scotnovel said:
They probably have some sort of exclusivity contract with Kitchen Aid that prevents them from selling other brands.

This. It's the same reason that we never see any southwestern jewelry that didn't come from Carolyn Pollack, for example.

Re: Anyone know why

wingnut — Tue, 06 May 2014 17:34:17 GMT

There are 3 Sunbeam stand mixers listed under ""Kitchen""

Re: Anyone know why

SharkE — Tue, 06 May 2014 17:40:00 GMT

Maybe they will have live presentations one day , then.

Re: Anyone know why

justathought — Tue, 06 May 2014 18:32:31 GMT

Because a Kitchenaid mixer is the BEST.

Re: Anyone know why

KYToby — Tue, 06 May 2014 19:17:08 GMT

QVC has always sold multiple brands of mixers, and you can find a variety here on the website. in the past, QVC has aired several different brands, but they focus on airing Kitchen Aid because that is where they earn the most money.

The KA is a product with high desirability due to its iconic status in the kitchen. There is a high profit margin on the mixers due to the deals KA cuts with QVC. These two factors alone make this the obvious choice for on-air presentations.

While there are other good mixers out there, none of them have the built-in desirability of the KA. In other words, other brands would have to do a lot of marketing or consumers would have to do a lot of research on their own (something few people do) in order to convince the buyer that their product is superior to KA.

In full disclosure, I own three KA mixers, including the 60quart professional (my favorite model). I also own a couple of high-end European models. While I prefer the Ankarsrum from Sweden to the KA, I also recognize that it has a steep learning curve, seems awkward to most people, and has very few instructions. I do think the KA remains the best for most bakers.