topic Re: Used to be Uncle Ben's Rice in Kitchen

Used to be Uncle Ben's Rice

FLgardener — Tue, 27 Jul 2021 14:51:02 GMT

Okay, just watched new commercial. Now Ben's Rice without Uncle Ben's image on the box. Wording in commercial--to be more inclusive.

If we can discuss this, I know we must be careful. I am disheartened.

Re: Used to be Uncle Ben's Rice

amyb — Tue, 27 Jul 2021 14:58:41 GMT

This thread will likely be poofed unfortunely. (From the "inclusive" company who's site we're on.) But all of it is disheartening to me too. And solves and serves absolutely nothing, imho. Please everyone, just respect all views given here; I'm assuming we will have all diverse ones. I have strong opinions on it all, but that's all I'll say here.

Re: Used to be Uncle Ben's Rice

Desertdi — Tue, 27 Jul 2021 15:00:10 GMT

@FLgardener Sometimes I think the advertising industry has gone a little overboard. Why would a man of color NOT be a great chef???? Same goes for my favorite "Aunt" and her pancakes.......

Re: Used to be Uncle Ben's Rice

wagirl — Tue, 27 Jul 2021 15:02:28 GMT

I had read months ago that many brands were going to re name their products---and just saw that rice commercial the other day too. I think it is fine---am all for doing away with stereotyping ----it's not necessary. I buy a brand for the quality and not the pictures on the box----don't be disheartened--be happy that this is done with good reasons. Most times I wonder why a certain picture was put on a certain product anyway-----

Re: Used to be Uncle Ben's Rice

kitcat51 — Tue, 27 Jul 2021 15:03:57 GMT

The images used were based on real people so they will be lost in the change. While I think you mean well your thread will be misunderstood & the posts will be brutal, best edit the text yourself or ask the Mods to remove it. Be well, @FLgardener.

Re: Used to be Uncle Ben's Rice

RetRN — Tue, 27 Jul 2021 15:05:13 GMT

I don't understand what people are ashamed of. I thought we didn't want exclusivity. Makes no sense to me.

Re: Used to be Uncle Ben's Rice

stevieb — Tue, 27 Jul 2021 15:07:55 GMT

This whole thing has completely jumped the shark. Sorry but it has. You want to expend energy changing the world, save it for things that really matter.

Re: Used to be Uncle Ben's Rice

SunnysMom — Tue, 27 Jul 2021 15:09:17 GMT

The life story of the pancake lady was very uplifting. . they should have used her story in a postive way to share good news . . .we have become way to sensitive and fearfull. but that is the game and the plan. Sad

Re: Used to be Uncle Ben's Rice

Buffalogal47 — Tue, 27 Jul 2021 15:18:01 GMT

@Desertdi: The real life model for Aunt Jemima was a woman named Nancy Green. She was born a slave and died a multi-millionairess thanks to her being the face of the pancake mix. Read her story. Her life was and is and should be an inspiration to everyone. Ahe was a true American success story. Quaker Oats should have done their research before rebranding their pancake mix.

Re: Used to be Uncle Ben's Rice

deeva — Tue, 27 Jul 2021 15:21:12 GMT

Too bad the "pancake" lady didn't share in the wealth. The original aunt Jemima was a white man in blackface.

Re: Used to be Uncle Ben's Rice

chrystaltree — Tue, 27 Jul 2021 15:27:32 GMT

Disheartened about what? The rice is the same. They just removed a racially insensitive stereotype from the box.