topic 8Re: It in Beauty

It

AuntKathy — Fri, 06 Feb 2026 20:47:21 GMT

What happened to It Cosmetics?

Re: It

Effie54 — Fri, 06 Feb 2026 21:05:04 GMT

Unfortunately, they're long gone from the Q. I miss them.

Re: It

m0rgan — Fri, 06 Feb 2026 21:12:52 GMT

Jennie Garth is doing commercials on tv for It Cosmetics.

8Re: It

cjm61 — Fri, 06 Feb 2026 21:30:33 GMT

@AuntKathy There has been a lot of talk here previously. In Search Forums and Blogs you can type in "IT" and will get some answers. There's many on these boards that are very knowledgeable and up to date on these things.

Re: It

queendiva — Fri, 06 Feb 2026 21:18:40 GMT

I believe IT was purchased by L'Oreal.

Re: It

SilleeMee — Fri, 06 Feb 2026 22:52:43 GMT

They moved to Sephora and Ulta to broaden their retail sales. Exclusivity to Qvc shoppers was eliminated and so they left.

Re: It

twinsister — Fri, 06 Feb 2026 22:58:19 GMT

I was sorry they left QVC. I loved their Bye Bye Illuminated under eye concealer which they discontinued. It really brightened up my under eye area. Still haven't found a dupe for it.

Re: It

Tori3569 — Fri, 06 Feb 2026 23:06:20 GMT

@twinsister wrote:
I was sorry they left QVC. I loved their Bye Bye Illuminated under eye concealer which they discontinued. It really brightened up my under eye area. Still haven't found a dupe for it.

They're still in business. Try their website

Re: It

twinsister — Fri, 06 Feb 2026 23:50:27 GMT

@Tori3569 wrote:
@twinsister wrote:
I was sorry they left QVC. I loved their Bye Bye Illuminated under eye concealer which they discontinued. It really brightened up my under eye area. Still haven't found a dupe for it.
They're still in business. Try their website

@Tori3569 - Thanks. I checked and not available.

Re: It

forsterite — Sat, 07 Feb 2026 00:10:52 GMT

Re: It

AngelPuppy1 — Sat, 07 Feb 2026 10:23:38 GMT

I see commercials for this line on t.v.