topic Re: Makeup Alley Closing in Beauty

Makeup Alley Closing

beach-mom — Thu, 02 Oct 2025 19:47:28 GMT

The review and forum site is closing down after 26 years, "The closure is attributed to users migrating to social media platforms for beauty reviews and discussions, leading to a decline in the site's relevance."

I was a member here for a long time. I liked the fact that we could PM other members. In fact I became online friends with someone who helped me a lot, with beauty products and other things. Our daughters were the same age, and we navigated the early teen years together!

I stopped posting frequently when I found these forums. I couldn't keep up with both. My one friend stopped posting. Eventually I stopped all together too. I didn't recognize most of the screen names.

But I have such good memories! I still referred to them, mostly for nail polish reviews.

Iron Hill, Makeup Alley - two of my favorites, now gone.

Thank you Elke (I think she was a former flight attendant) for starting this amazing place!

Re: Makeup Alley Closing

CANDLEQUEEN — Thu, 02 Oct 2025 20:21:01 GMT

I remember years ago being on the site quite a bit!! This was a long time ago though.

Re: Makeup Alley Closing

PinkyPetunia — Thu, 02 Oct 2025 20:49:12 GMT

I used Makeup Alley a long time ago. The brands I was interested in didn't get many reviews or comments after a while. I also moved on to other sources for products and reviews.

Re: Makeup Alley Closing

cindyNC — Thu, 02 Oct 2025 21:20:18 GMT

I used them also........and loved the site. Was just on it several weeks ago.

Re: Makeup Alley Closing

morganjen — Thu, 02 Oct 2025 22:02:18 GMT

I remember signing up at the beginning. I think I found the link to it on Lipstick Page messageboard. I loved that site, and spent hours reading it daily. I recall Hara owned it, at least in the beginning. Did she sell it at some point?

Re: Makeup Alley Closing

foxywoods — Thu, 02 Oct 2025 23:56:34 GMT

wow i haven't been on there in years, it is gone! posted sometimes in the haircolor categories.

Re: Makeup Alley Closing

AngelPuppy1 — Mon, 06 Oct 2025 10:17:22 GMT

That is too bad. This place use to be THE place fo makeup advice, etc.

Re: Makeup Alley Closing

Msgdfx — Tue, 07 Oct 2025 02:42:35 GMT

Thank you for the update. This saddens me as I used to visit faithfully in the past.