topic Re: Don't Understand Why in Beauty

Don't Understand Why

TerryNJ — Fri, 29 Aug 2025 19:48:20 GMT

It Cosmetics is not on very much anymore and most of their products are on sale. Also, they are not nominated for Beauty Choice Awards, guess the awards is just for some products they want to highlight and sell. Our votes probably don't matter. I can be so naiive. LOL. I know popularity of brands can be cyclical, but I assumed It Cosmetics was still popular.

Re: Don't Understand Why

JudyL — Fri, 29 Aug 2025 19:52:02 GMT

@TerryNJ - QVC has dropped IT Cosmetics and they will no longer be sold on QVC. I heard about this last Spring. It was supposed to be effective Sept. 1.

Re: Don't Understand Why

TerryNJ — Fri, 29 Aug 2025 20:21:50 GMT

Thanks @ JudyL. Will miss Desiree. Guess it is a good time to stock up for ladies who use their products, prices are good. Doesn't make sense to me. I wonder what went into the decision making process?

Re: Don't Understand Why

JudyL — Fri, 29 Aug 2025 20:40:24 GMT

@TerryNJ wrote:
Thanks @ JudyL. Will miss Desiree. Guess it is a good time to stock up for ladies who use their products, prices are good. Doesn't make sense to me. I wonder what went into the decision making process?

@TerryNJ - I don't know and was thinking about it the other day when it dawned on me that I think the Q is now going to make TARTE their "darling" of the cosmetic programs like they did IT Cosmetics for so long. Time will tell about that. It's a shame IT Cosmetics is gone and I will miss Desiree also.

Re: Don't Understand Why

beach-mom — Fri, 29 Aug 2025 20:42:16 GMT

@JudyL - That surprises me. Do you have any idea why? Or do you think it's just because there are other makeup brands coming in?

Re: Don't Understand Why

weez1987 — Fri, 29 Aug 2025 21:06:37 GMT

IT COSMETICS HAS THEIR MATTE FOUNDATION HALF PRICE TODAY AT ULTA'S 21 DAYS OF BEAUTY.

THEIR SUPER HERO MASCARA IS HALF PRICE TODAY AS WELL.

HAVE A WONDERFUL HOLIDAY WEEKEND FRIENDS!!!

Re: Don't Understand Why

geezerette — Fri, 29 Aug 2025 21:11:31 GMT

There are other brands in various categories as well that have left or are stalled here at QVC.

Whether it's QVC's choice, or the brand, no one's talking about why.

And I'm sure everyone has noticed the turnover in vendor representatives lately too.

Re: Don't Understand Why

Effie54 — Fri, 29 Aug 2025 21:13:31 GMT

That's too bad...I loved IT Cosmetics. It was a much more high end line than Tarte and Kim Gravel's line.

Re: Don't Understand Why

IAmAWinner — Fri, 29 Aug 2025 21:29:25 GMT

I just received an email today at 4:08pm from QVC saying my auto-delivery of the Superhero Volumizing Mascara has been canceled as IT Cosmetics and QVC are discontinuing their business partnership.

After checking Amazon and seeing that they no longer sell it, I purchased three duo sets from the Q at $26.98 each. It came to be my favorite and the only mascara I have used daily for years. Other mascara's just don't do it for me especially with my sensitive eyes, short curly lashes, and the brush is perfect!

At $28 for one, QVC had the best price point at $29.99 for three on auto-delivery. That was a TSV bargain way back when.

Once I run out of my Superhero, I do not look forward to paying full price for it nor do I look forward to looking for a different mascara that is as perfect for me as Superhero is.

Disappointed.

Re: Don't Understand Why

Tori3569 — Fri, 29 Aug 2025 21:30:52 GMT

I buy all my IT items on their website. They have good deals at times. Shipping isn't the quickest but not the worst either.

Re: Don't Understand Why

SilleeMee — Fri, 29 Aug 2025 21:44:41 GMT

It's a strategy thing with companies establishing their goods on a shopping network only to exit at some point afterwards...downsizing with a purpose. They know consumers will shop elsewhere and their loyal customers will find them at other retailers.

Re: Don't Understand Why

KBEANS — Fri, 29 Aug 2025 22:04:27 GMT

That's how I felt about the Josie Maran line.

I like IT too, but have moved away from it in the last couple of years.

I'll miss Desiree, but it won't surprise me if we see her representing another line here.

I know she was directly involved with Jaimie and the product from the get go, or so was said.

Re: Don't Understand Why

jackthebear — Fri, 29 Aug 2025 22:21:05 GMT

run it's course at the Q?

IT was bought by L'Oreal and perhaps the Q no longer works for them as a place to sell

I have noticed that the space for IT has shrunk at Ulta and Sephora

just my guess

Re: Don't Understand Why

JudyL — Fri, 29 Aug 2025 22:30:10 GMT

@IAmAWinner - IT Superhero mascara is 50% off at ULTA from today through Sept 4.

Re: Don't Understand Why

JudyL — Fri, 29 Aug 2025 23:42:07 GMT

@beach-mom wrote:
@JudyL - That surprises me. Do you have any idea why? Or do you think it's just because there are other makeup brands coming in?

@beach-mom - I have no idea why, just guesses. Maybe their sales had declined. Have no idea how these brands work with the Q.

Re: Don't Understand Why

nascarfan — Sat, 30 Aug 2025 01:06:05 GMT

I wasn't aware IT will no longer be sold at QVC. I wasn't purchasing much lately because I was exhausting what I had on hand. Now I need CC cream foundation. I was able to stock up through Ulta's 21 days of beauty sale. Thank you for the info!! ❤

Re: Don't Understand Why

beach-mom — Sat, 30 Aug 2025 04:05:50 GMT

I'm so sad about this. I should have known - once original founders sell out things are never the same.

I don't use IT like I once did, but I still have a lot of their products. I was on AD for their Bye, Bye Makeup Melting Balm until their formula changed. Last Christmas season I ordered Celebration Glow Face and Eye Compact. I do like their compacts, and I spent hours in airport ladies' ladies' rooms while traveling

Re: Don't Understand Why

Imadickens — Sat, 30 Aug 2025 04:47:27 GMT

Some of us need "clean beauty". With Josie leaving, what to do?

Re: Don't Understand Why

geezerette — Sat, 30 Aug 2025 17:31:11 GMT

@Imadickens wrote:
Some of us need "clean beauty". With Josie leaving, what to do?

@Imadickens

If you're specifically looking for something on QVC, just type "Clean Beauty" in the search bar and all of QVC's clean beauty brands will come up.

Re: Don't Understand Why

JeanLouiseFinch — Sat, 30 Aug 2025 17:51:09 GMT

@Imadickens wrote:
Some of us need "clean beauty". With Josie leaving, what to do?

"Clean Beauty" is a made up term to inspire sales. There is no industry standard or definition of what that means.