topic Re: It Cosmetics popularity? in Beauty

It Cosmetics popularity?

SweetMissLaura19 — Sun, 31 Dec 2023 20:45:10 GMT

I remember years ago It Cosmetics was the brand to have. I felt like Jame was always on the Q with It Cosmetics. It was always selling out. So many products to chose from. Now, I feel like the items are slim to pick from. There really isn't even a liogloss. Barely any eyeshadows. Just a couple blush shades.

There's no Beauty Book this holiday season, somehting I always looked forward to.

Is It Cosmetics not doing as well as it used to? Is it in danger or closing?

What are your thoughts!

Re: It Cosmetics popularity?

D Kay — Sun, 31 Dec 2023 20:49:51 GMT

I saw a Beauty Book before the Holidays.

Re: It Cosmetics popularity?

SweetMissLaura19 — Sun, 31 Dec 2023 20:54:33 GMT

I checked daily for one. After nothing came out, I contacted. And It Cosmetics confirmed they weren't doing one.

Re: It Cosmetics popularity?

Jacie — Sun, 31 Dec 2023 21:19:43 GMT

The only beauty book I have seen this season was from Laura Geller.

Re: It Cosmetics popularity?

1tuffcookie — Sun, 31 Dec 2023 21:43:24 GMT

There was a time when It Cosmetics had a prime spot in the nearby Ulta stores, but that space has dwindled to the point that you have to search for the brand.

I've not been impressed with the recent TSVs and Big Deals on QVC. Some seemed like they were just clearning out inventory. I feel that the CC Cream is inconsistent in many ways - color matching, drying, product transfer - compared to previous purchases. I used to like the eye products, but recent purchases irritated my eyes and contacts. Even the brush in one of my last QVC purchases broke as I pulled it out of the package.

Desiree's presentations are somewhat comical as she brushes the CC Cream all over her neck and chest. A few months ago, she applied Bye Bye Undereye all over her face, neck, and chest as if it were a foundation or self-tanner, and she encouraged viewers to do the same. The It products may cover her acne, but I don't think the coverage lasts very long, and I question whether or not it's the products that are causing her acne since she stresses they're developed by plastic surgeons rather than dermatologists.

Re: It Cosmetics popularity?

SilleeMee — Sun, 31 Dec 2023 21:58:15 GMT

Cosmetic companies are scaling back on excessive packaging in order to appeal to consumers' desire to 'save the environment'. Going minimalist seems to a better way to save on cost and remain sustainable.

Re: It Cosmetics popularity?

Tori3569 — Sun, 31 Dec 2023 22:21:33 GMT

I still use a few things from IT. I buy them on their website, but I did get a great deal on the foundation I use plus the brush here at QVC recently.

Re: It Cosmetics popularity?

SaveTheTurtles — Mon, 01 Jan 2024 01:47:59 GMT

Seems like after Jamie sold her business to L'Oréal it hasn't been the same. You can also purchase IT at Ulta.

Re: It Cosmetics popularity?

KKlim — Mon, 01 Jan 2024 04:12:06 GMT

1tuffcookie..Desiree wears way too much makeup..!

Re: It Cosmetics popularity?

Shanus — Mon, 01 Jan 2024 14:37:01 GMT

@SweetMissLaura19 I used the brow pencil for years, but that found others I liked better. I could never find a match in the CC cream/foundations in ULTA and don't usually purchase makeup/skincare from Q.

Re: It Cosmetics popularity?

Thats Me — Mon, 01 Jan 2024 15:05:03 GMT

I still love and use IT's mascaras, the Superhero and the Tightline. They're right up there in my book as the best mascaras I've ever used! The CC cream was always too thick and heavy for me, even though I loved the spf50 physical sunblock. Not much into foundation anymore. I'll use a stick or compact cream blush (IT's) and that's it.

I like their eyeshadows a lot but don't wear shadow that much anymore.

The lippies are really nice, I forget what It calls them but they're very soothing and feel so great on my lips.

Re: It Cosmetics popularity?

RollTide2008 — Mon, 01 Jan 2024 21:57:25 GMT

My Ulta still has a large IT display. It’s one of my favorite lines.

Re: It Cosmetics popularity?

justashopper — Tue, 02 Jan 2024 03:11:57 GMT

I don't know if IT is closing or in danger of closing.

You're right. Not anything new in a long time. A big selling point they always mention is how long it took to develop each product. So maybe when it was originally sold, the company didn't include product development?

So they just keep selling the products that were created by Jamie.

Just a thought.

IT's brow pencil was the first I ever used. The original shade was too red for me and all their foundations are too yellow for me. I do love the brushes. Pricey but worth it. I also like the confidence in a cream but use elemis. Just saying. LOL

Re: It Cosmetics popularity?

ID2 — Tue, 02 Jan 2024 11:31:40 GMT

Ladies, you know IT cosmetics are made in China don't you?

Re: It Cosmetics popularity?

AngelPuppy1 — Tue, 02 Jan 2024 11:55:32 GMT

I tried a couple of their products ages ago and they just didn't work for me. I think Laura Geller products are better for me and there is more of a presence - and I always get great discounts on-line.

Re: It Cosmetics popularity?

JeanLouiseFinch — Tue, 02 Jan 2024 13:16:31 GMT

I don't think anyone here knows the real answer and all would be speculation.

QVC has 157 product listings, some of which are lip products, though not the traditional glosses of the past, and some of the listings kind of overlap products. You're right about the traditional eyeshadows, but there are the stick type.

Re: It Cosmetics popularity?

RollTide2008 — Tue, 02 Jan 2024 15:22:35 GMT

IT just introduced the serum lip gloss a few months ago. The holiday beauty book was an exclusive with QVC. While they are clearly scaling back their relationship with QVC, i don’t think that means they’re going out of business. MAC disappeared from the Q entirely but they seem to be doing just fine.

Re: It Cosmetics popularity?

MG Chris — Tue, 02 Jan 2024 17:37:02 GMT

The cc cream never worked on me. I tried different variations of both formulations and colors and instant orange on me. I do like their blushes and brushes but that is about it.