topic Re: Coty considering divesting beauty assets in Beauty

Coty considering divesting beauty assets

TY — Tue, 13 Aug 2019 00:06:15 GMT

Coty, which bought up some of Proctor and Gamble's beauty assets a couple of years ago is now thinking of divesting some of their companies.

https://wwd.com/beauty-industry-news/beauty-features/coty-said-considering-divestitures-as-part-of-turnaround-1203228235/

This WWD article is behind a paywall, but you can read the text of the article if you look at the page source. Using a chrome browser, when on the WWD page, right mouse click anywhere on the page that is blank and scroll down to view page source and click on that. Then you can read the article in text form.

view-source:https://wwd.com/beauty-industry-news/beauty-features/coty-said-considering-divestitures-as-part-of-turnaround-1203228235/

Frankly it doesn't surprise me that Coty's aquisition of P&G beauty brands like Covergirl and Clairol hasn't gone well. Post aquisition, I think Coty ruined my favorite hair color brand Nice n' Easy by reformulating the product. They have also ruined the Clairol brand Natural Instincts too, IMO, by reformulating it as well. I never see people buying these hair color brands anymore.

And Covergirl just seems like it's gotten somewhat stale. The new makeup launches seem pretty far and few between and I never see Covergirl ads for new products except in stores when they have new endcap displays.

Re: Coty considering divesting beauty assets

KingstonsMom — Tue, 13 Aug 2019 00:13:45 GMT

Neither Coty nor P&G are cruelty free, so I won't buy their products, but that's just me.

Re: Coty considering divesting beauty assets

Trix — Tue, 13 Aug 2019 00:23:52 GMT

A lot of mass market brands (drugstore) are struggling to continue to grow and compete with the ever changing landscape of beauty. New brands are always coming on the scene and we, the consumers are so much more knowledgeable and have higher expectations even when shopping for lower priced products. The concept of how products ar sold in the drugstore seems dated because not being able to test and feel is not inviting. Some drugstore brands now do have testers available for foundations.

I think Coty will find a buyer willing to take a chance on two classic drugstore brands as Clairol and Covergirl are. Coty doesn't market these brands properly to contend with the likes of mass market brands like NYX, Maybelline, L'Oreal, and Garnier. Perhaps updating the brands with new products, and definitely new ad campaigns, will help reinvent them to be competitive again.

Re: Coty considering divesting beauty assets

Katcat1 — Tue, 13 Aug 2019 00:28:52 GMT

I hate when companies buy out other companies and change ingredients (cheaper ones) and think women will not notice. I was using Laura Mercier tinted moisturizer for over 4 years and then the co. was sold and the tinted moisturizer oxidized on me and I knew something was wrong. And, now I noticed they are changing their blush and other products and probably losing a lot of customers. Serves them right.

Re: Coty considering divesting beauty assets

queendiva — Tue, 13 Aug 2019 00:45:29 GMT

Coty has ruined every beauty brand they have acquired, especially Philosophy.

I will never forgive them for ruining AG and will buy nothing from their brands. Complete lack of quality and integrity.

Re: Coty considering divesting beauty assets

Annabellethecat66 — Tue, 13 Aug 2019 00:53:59 GMT

@Katcat1 I agree with you. It seams to me when a company buys out another; it seems to me like they ruin the company.

Re: Coty considering divesting beauty assets

aggravated — Tue, 13 Aug 2019 14:51:06 GMT

Cover Girl is cruelty free.

Re: Coty considering divesting beauty assets

Phantom41 — Tue, 13 Aug 2019 16:39:01 GMT

@TY wrote:
Coty, which bought up some of Proctor and Gamble's beauty assets a couple of years ago is now thinking of divesting some of their companies.

https://wwd.com/beauty-industry-news/beauty-features/coty-said-considering-divestitures-as-part-of-turnaround-1203228235/

This WWD article is behind a paywall, but you can read the text of the article if you look at the page source. Using a chrome browser, when on the WWD page, right mouse click anywhere on the page that is blank and scroll down to view page source and click on that. Then you can read the article in text form.

view-source:https://wwd.com/beauty-industry-news/beauty-features/coty-said-considering-divestitures-as-part-of-turnaround-1203228235/

Frankly it doesn't surprise me that Coty's aquisition of P&G beauty brands like Covergirl and Clairol hasn't gone well. Post aquisition, I think Coty ruined my favorite hair color brand Nice n' Easy by reformulating the product. They have also ruined the Clairol brand Natural Instincts too, IMO, by reformulating it as well. I never see people buying these hair color brands anymore.

And Covergirl just seems like it's gotten somewhat stale. The new makeup launches seem pretty far and few between and I never see Covergirl ads for new products except in stores when they have new endcap displays.

So that's what happened to my Natural Instincts!!

Re: Coty considering divesting beauty assets

luv pzzl — Tue, 13 Aug 2019 17:15:50 GMT

Coty, Covergirl's parent co., is not cruel-free therefore CG should NOT be regarded as cruel-FREE.

Re: Coty considering divesting beauty assets

nyc1 — Tue, 13 Aug 2019 17:18:31 GMT

Estee Lauder is famous for ruining most (or all) of the brands they've purchased. The newbies wouldn't know, but those long time users prior to their take over, know immediately. SHAME.

Re: Coty considering divesting beauty assets

wakefield64 — Tue, 13 Aug 2019 17:40:43 GMT

Didn’t Coty purchase Philosophy? Does that mean it is not cruelty free..

Re: Coty considering divesting beauty assets

alarmclock — Tue, 13 Aug 2019 17:50:35 GMT

@wakefield64 wrote:
Didn’t Coty purchase Philosophy? Does that mean it is not cruelty free..

That's right.

It's the same thing with Bare Minerals and Shiseido.

Rule of thumb: If they sell in China, they test on animals.

It's the law in China.

Re: Coty considering divesting beauty assets

mare54 — Tue, 13 Aug 2019 20:12:48 GMT

I remember the old Coty. My father owned a drug store in the 60's. Coty was one of the main BIG names. I never used too much of their stuff, but people sure did like their products.... the good old days!

Re: Coty considering divesting beauty assets

TY — Tue, 13 Aug 2019 23:57:47 GMT

@Phantom41

Yes, Clairol reformulated Natural Instincts, similar to what they did with Nice n' Easy. Why Clairol thought this was a good idea is beyond me. Nobody asked them to redo their formulas either.

I bought up every box of the old formula of Natural Instincts in shade 4 dark brown as that is what I use to color my husband's hair. I currently have 13 boxes of the old formula stashed under my bathroom counter as my husband needs a hair coloring once a month or so.

If you look at the Natural Instincts reviews on Clairol's facebook page, (you do not have to have a facebook account or be logged in to facebook to read the customer reviews either) you'll see plenty of complaints about the reformulations of both Natural Instincts and Nice n' Easy hair colors.

Re: Coty considering divesting beauty assets

TY — Wed, 14 Aug 2019 00:06:25 GMT

@nyc1 wrote:
Estee Lauder is famous for ruining most (or all) of the brands they've purchased. The newbies wouldn't know, but those long time users prior to their take over, know immediately. SHAME.

Yup, just look at what Estee Lauder did to Ojon.

Re: Coty considering divesting beauty assets

TY — Wed, 14 Aug 2019 00:08:26 GMT

@alarmclock wrote:
@wakefield64 wrote:
Didn’t Coty purchase Philosophy? Does that mean it is not cruelty free..

That's right.

It's the same thing with Bare Minerals and Shiseido.

Rule of thumb: If they sell in China, they test on animals.

It's the law in China.

I wonder how well Philosophy is selling. All of a sudden I am seeing a lot of their body washes in various scents in Winners in Canada. Winners is part of TJX, the parent company of T.J. Maxx and Marshalls.

Re: Coty considering divesting beauty assets

alarmclock — Wed, 14 Aug 2019 00:11:27 GMT

@TY wrote:
@alarmclock wrote:
@wakefield64 wrote:
Didn’t Coty purchase Philosophy? Does that mean it is not cruelty free..

That's right.

It's the same thing with Bare Minerals and Shiseido.

Rule of thumb: If they sell in China, they test on animals.

It's the law in China.

I wonder how well Philosophy is selling. All of a sudden I am seeing a lot of their body washes in various scents in Winners in Canada. Winners is part of TJX, the parent company of T.J. Maxx and Marshalls.

I saw it at Walgreen's!

Re: Coty considering divesting beauty assets

wakefield64 — Wed, 14 Aug 2019 02:32:22 GMT

I was never a fan of Philosophy but this has made up my mind. I am sure I can find a business to give my money to that does not test on animals. Although, so many companies do have products made in China I will have to check it out. I am pretty sure Skinn and Serious Skin care are made in the US. I believe Josie Maran is still made here, but really not sure.

Re: Coty considering divesting beauty assets

colliemom4 — Wed, 14 Aug 2019 02:49:27 GMT

Coty ruined some of the Philosophy fragrances.

Re: Coty considering divesting beauty assets

wakefield64 — Wed, 14 Aug 2019 04:21:07 GMT

Didn’t City acquire Tova’s fragrance line? I recall talk on the blogs that the fragrances were not the same as they used to be.