Philosophy will be selling us DERMA-PORTATION

Mona Dahl — Tue, 26 Feb 2013 21:24:04 GMT

Remember when Philosophy was simple? Yeah, those days are over.

According to this article, as of yesterday, Philosophy agreed to an exclusive partnership with the OBJ company to sell their E-Skin device. Apparently it is some sort of machine that uses magnetism to infuse products into the skin through a patented process called Dermaportation. A picture of the strange machine can be found here: http://www.asx.com.au/asxpdf/20121210/pdf/42btyks8m4thft.pdf

It seems that there was a lot of interest from American cosmetic companies in this technology.* I'm guessing Coty had to pay an arm and a leg to get it, which can only mean that this product will be e-x-p-e-n-s-i-v-e.

*28 February 2012: Appendix 4D 31 Dec 2011
"The Company received notification from the US Patent Office in August 2011 that its Dermaportation or powered technology device patent had been allowed. This has subsequently allowed the Company to gain considerable interest from major cosmetic groups for the Company’s new e-skin product range. The potential market exclusivity provided by the US patent has considerably strengthened market interest. Late in 2011, the Company reported that the previously announced Strategic Alliance program with one of the world's leading Consumer Products companies had further progressed following successful technical evaluations. In October, the Company learned that the FMCG company was seeking world-wide exclusive access rights to OBJ’s technologies in the area of a beauty.

topic Philosophy will be selling us DERMA-PORTATION in Beauty

Philosophy will be selling us DERMA-PORTATION