topic Re: Would you spend $20 for a box of L'Oreal custom hair color? in Beauty

Would you spend $20 for a box of L'Oreal custom hair color?

TY — Thu, 09 May 2019 02:31:13 GMT

L'Oreal is jumping on the direct to consumer custom hair color bandwagon. Would you spend $20 for an online consultation and a box of hair color?

Read more about it in an article from Retail Dive:

https://www.retaildive.com/news/loreal-extends-personalization-push-with-dtc-at-home-hair-color-brand/554335/

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Icegoddess — Thu, 09 May 2019 02:43:58 GMT

Not me. I use professional color and mix my own colors. Also, because I'm now mostly grey and I color red I cannot just do my roots because red fades so badly. I have to use a different formulation on my roots than on the length both for grey coverage and to not damage my length.

The other problem is, the color you end up being is going to depend on your undertones. Most people don't know what their hair's undertones are, so they can't tell L'Oreal. But, I guess it's still probably better than going by the color on the box. Most often people go too dark and then you can't fix it. I had a pro actually do that to me and had to live with the result.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Katcat1 — Thu, 09 May 2019 05:13:30 GMT

I no longer color my hair; however, if L'Oreal offered me a custom color and a product that is less harmful (it has to be different from what is on the shelves), then I would do it. I am not coloring my hair but if I was that would be my preference.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Desertdi — Thu, 09 May 2019 09:30:38 GMT

Maybe...

Re: Would you spend $20 for a box of L'Oreal custom hair color?

ID2 — Thu, 09 May 2019 09:40:52 GMT

Nope. I'd rather go to a professsional for her to do it correctly.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Jacie — Thu, 09 May 2019 12:09:08 GMT

No. I used to color at home, I got sick of doing it myself and it never lasted as long as it said it would. Now I go in and have it done and love the results.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Group 5 minus 1 — Thu, 09 May 2019 12:12:32 GMT

Nor would I spend $83.50 for a pair of Logo slacks.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

kaydee50 — Thu, 09 May 2019 13:14:38 GMT

No. I've stopped coloring my hair but when I did I used Revlon's Color Silk, dark blonde, for my medium brown hair and was very happy with the results.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

scatcat — Thu, 09 May 2019 13:44:27 GMT

My days of home coloring are over. And they didn’t last long. I got a spot of permanent hair color on my bathroom vanity and that ended that.

I enjoy getting my hair done by a professional.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Lipstickdiva — Thu, 09 May 2019 13:52:54 GMT

Not me because I know it would be a disaster. I cannot get a good color out of a drugstore box of color. Nice blondes are very hard to get from box color. And my hair pulls way too gold. It's needs a professional. My hair even gives my professional a major fit. LOL

Re: Would you spend $20 for a box of L'Oreal custom hair color?

morganjen — Thu, 09 May 2019 14:06:13 GMT

Possibly. I currently do my own with professional products and mix my shades. I never was able to get a professional to achieve the exact shade I wanted.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Effie54 — Thu, 09 May 2019 14:21:41 GMT

How can someone color their own hair? I couldn't see the back of my head - even with a mirror. It would never be like going to the salon.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Icegoddess — Thu, 09 May 2019 14:40:05 GMT

@Effie54 wrote:
How can someone color their own hair? I couldn't see the back of my head - even with a mirror. It would never be like going to the salon.

@Effie54, my bi-fold closet doors are full length mirrors. It's a dated look, but all I have to do is open them and I can see the back of my head in my vanity mirror or vice versa depending on which side I'm working on. I do admit it's still a bit hard because what you're seeing is backwards, but still doable. I have often gotten compliments on my color even from others that work at the salon I go to.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

kaydee50 — Thu, 09 May 2019 15:18:20 GMT

@Effie54 I have short hair and use the entire bottle of Color Silk. Only mirror I have is my bathroom one. Have had no problems. Personally, I could never sit for hours in a salon to have my hair colored and spend that much money on a regular basis. At home works just fine for me.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Grouchomarx — Thu, 09 May 2019 15:56:37 GMT

Nope, I like the Loreal one in the drugstore which is abou $10. Works fine. Been coloring my hair for 20 years, no desire to change up the routine. And PS, every stylist I've gone to in recent years has given me unsolicted compliments about my color!

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Grouchomarx — Thu, 09 May 2019 15:58:43 GMT

@Effie54 wrote:
How can someone color their own hair? I couldn't see the back of my head - even with a mirror. It would never be like going to the salon.

You don't need to see, just go by feel. You can tell when the roots are saturated by the feel on your (gloved) fingertips. I actually prefer my own results vs a salon which also takes way too long for the same result and costs a fortune.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Jordan2 — Thu, 09 May 2019 18:50:33 GMT

No, I get my hair colored at my salon, they do a better job than I was doing!

Re: Would you spend $20 for a box of L'Oreal custom hair color?

TY — Fri, 10 May 2019 02:10:13 GMT

@Grouchomarx

Yes, you pretty much have to use touch and guess if you don't have a 3 way mirror in order to color the back of your head. But this youtube tutorial by Nadine Baggot may give you a good visual of how she colors her roots. She's using a bowl and brush to dye her roots but it's similar when coloring your roots with a bottle.

https://www.youtube.com/watch?v=NCwsyNhRalY

Re: Would you spend $20 for a box of L'Oreal custom hair color?

Icegoddess — Fri, 10 May 2019 02:29:55 GMT

@TY wrote:
@Grouchomarx

Yes, you pretty much have to use touch and guess if you don't have a 3 way mirror in order to color the back of your head. But this youtube tutorial by Nadine Baggot may give you a good visual of how she colors her roots. She's using a bowl and brush to dye her roots but it's similar when coloring your roots with a bottle.

https://www.youtube.com/watch?v=NCwsyNhRalY

@TY, I use the bowl & brush method. That is probably going to depend on your developer whether it's a creme formula or not. A creme formula is thicker and is better with bowl and brush method.

Re: Would you spend $20 for a box of L'Oreal custom hair color?

TY — Fri, 10 May 2019 03:49:45 GMT

@Icegoddess

Yes, you need a thicker solution in order to use a bowl and brush so that it's not a runny mess. I have colored roots with both a bowl and brush and with a bottle but like you said you need a creme developer (bleach) in order to use the bowl and brush method to color roots.

I only do root touchups and don't pull the color through to the ends of my long hair either as it doesn't need it.

I didn't say upthread, but I don't think I would benefit from an online color consultation either since I have been coloring my own hair a medium brown shade sucessfully for years by only doing root touchups. I also seldom use L'Oreal owned hair color brands as I don't like the scent and I find the color just average for the medium brown shades.