topic Re: Beauty IQ Channel in Beauty

Beauty IQ Channel

DebNYC31 — Tue, 26 Mar 2019 21:52:39 GMT

It has become clear that Beauty IQ channel is no longer being used for beauty but why is there no announcement or communication around this? QVC created a base of loyal beauty followers over past several years ....and then you just remove beauty programming all together without any sort of communication? Idea of channel to me was a good one - I buy a lot of beauty and like to watch the demonstrations but huge fail was that it did not offer enough variety and way too repetitive with same 2 hosts and mostly same brands (I have seen enough Josie Maran, IT, Philosophy, Peter Thomas Roth, Mally to last a lifetime). Occassionally the Beauty IQ Steal was a good one but most times it was maybe $5 off regular price so not exactly a steal. You also cannot have a 24 hour channel and only have "new programming" a few hours a day. Good idea - bad execution - and would have been nice to let your loyal customers know of programming change instead of just having them figure it out.

Re: Beauty IQ Channel

x Hedge — Tue, 26 Mar 2019 21:56:37 GMT

They made an announcement, @DebNYC31 , but it was so poorly done many missed it.

Re: Beauty IQ Channel

ruthbe — Tue, 26 Mar 2019 22:07:13 GMT

I really miss beauty IQ. what exactly did they say with the announcement.

Re: Beauty IQ Channel

jnb0903 — Tue, 26 Mar 2019 22:19:51 GMT

I really miss it, too.

QVC has soooo many beauty items. Wish they had shown a bit more variety. Otherwise, it was a fun channel that honestly got me buying more often than regular QVC did. Guess I'm a bit of a skincare and make-up junkie, haha.

I really hope they revisit the idea of a channel dedicated to beauty/skincare/wellness and try to make it work.

☺️

Re: Beauty IQ Channel

Caffeina — Wed, 27 Mar 2019 00:08:38 GMT

Courtney made an announcement on her last live B IQ show.

https://www.facebook.com/CourtneyCasonQVC/videos/2218024311783479/

Re: Beauty IQ Channel

ruthbe — Wed, 27 Mar 2019 00:23:58 GMT

So if I'm understanding this correctly...it will be QVC3 and do repeats of shows from QVC and QVC2. If so, how boring and something I won't be watching. They do enough repeats on those channels.

Re: Beauty IQ Channel

MW in Iowa — Wed, 27 Mar 2019 04:35:40 GMT

I agree with you " ARUTHBE" QVC2 is bad enough with the reruns and prices and quanities aren't even accurate , and even worse it isn't even in HD , this is 2019. Make QVC2 24 hours in HD and do away with the third channel.

Re: Beauty IQ Channel

Caaareful Shopper — Wed, 27 Mar 2019 11:28:01 GMT

Regarding the Beauty iQ demise, QVC left the announcement up to the hosts, Courtney and Elise. They gave their separate good-byes on FB and Instagram, as well as their last Beauty iQ show.

I do think it's strange that QVC as a whole has not really acknowledged it. The hosts in live shows on QVC and QVC2 are still mentioning the Beauty iQ Steal products that are still called that and continue to pop up in shows. But no mention that there's no Beauty iQ channel anymore.

It's a failure, anyway you look at it, so I guess QVC wants to keep it rather low key.

Re: Beauty IQ Channel

nomless — Wed, 27 Mar 2019 11:35:27 GMT

@MW in Iowa wrote:
I agree with you " ARUTHBE" QVC2 is bad enough with the reruns and prices and quanities aren't even accurate , and even worse it isn't even in HD , this is 2019. Make QVC2 24 hours in HD and do away with the third channel.

@MW in Iowa , FYI, Q2 is presented in HD by my cable provider.

Re: Beauty IQ Channel

EllieMuncaster — Wed, 27 Mar 2019 12:13:10 GMT

Over the past month my cable provider added HSN2, QVC2, and JTV to my HD selection. I am so turned off now and overwhelmed. I haven't bought anything from all of the networks in awhile, turns out to be good for my pocket book

I do miss BeautyIQ. I would record it regularly to get the information and tips.

Re: Beauty IQ Channel

SilleeMee — Wed, 27 Mar 2019 13:27:23 GMT

I wonder if BiQ will become another YT channel or maybe some other internet type streaming channel...?

Re: Beauty IQ Channel

Caaareful Shopper — Wed, 27 Mar 2019 13:56:35 GMT

@SilleeMee wrote:
I wonder if BiQ will become another YT channel or maybe some other internet type streaming channel...?

@SilleeMee Perhaps. Courtney and Elise both said QVC will have a "beauty digital channel" very soon. They both used the same phrase, with no further explanation. So it's anybody's guess what that means. Your idea sounds good.

Re: Beauty IQ Channel

DrDLM — Wed, 27 Mar 2019 19:32:44 GMT

I’m very disappointed that QVC has decided to get rid of the channel. I personally don’t use Facebook and Instagram when the mood hits me. I looked forward while limited, to the live programming Monday through Friday and thought it wa a greater opportunity to learn from products like Elimis. I also liked the interaction of an intimate setting with the hosts and guests.

I guess I’ll return to my retail stores when I want to see something demonstrated or understand the texture of a product. It is a real disappointment. If I had the opportunity to redo my career, combining the Beauty IQ channel with a supporting digital format would be my dream. Sorry the Q fell short.

Re: Beauty IQ Channel

MW in Iowa — Thu, 28 Mar 2019 01:14:45 GMT

Thanks to the replies about Q2 being in HD , you would think all channels would be in HD , i pay $180 for Direct TV , not the channels fault , they shoot in hd.

Re: Beauty IQ Channel

avid shopper — Fri, 29 Mar 2019 10:58:45 GMT

I still don't see the need for multiple channels. Repitition, repitition, repitition. When they began adding the channels my hope was that they would present many products that never get air time that I think would do quite well.

Re: Beauty IQ Channel

Animalgirl — Sat, 30 Mar 2019 04:17:42 GMT

Re: Beauty IQ Channel

Animalgirl — Sat, 30 Mar 2019 04:20:01 GMT

I loved beauty iq. It is a shame what Qvc has done to it. Now no more beauty night with Alberti. I may just quit watching all together losing too much beauty!

Re: Beauty IQ Channel

Dallasaggie — Thu, 09 May 2019 15:15:31 GMT

I loved the 24 hour Beauty channel as an alternative to the news. I would have this channel on as "background noise" and get drawn in to the demos for anti-aging, etc.

I ordered my NuFace device because of this channel....please bring it back!