topic Re: Confidence in a foundation 48 shades in Beauty

Confidence in a foundation 48 shades

ccassaday — Thu, 28 Feb 2019 01:11:24 GMT

It cosmetics has a new foundation coming out. It is cofidence in a foundation. There may not be sunscreen in it because it has 48 shades. I love the confidence line. Wonder if this might be part of the tab march 9th. Here is a link to the shades.

https://instagram.com/itsyourshadefinder?utm_source=ig_profile_share&igshid=sjf1fnrgmwmn

Re: Confidence in a foundation 48 shades

Brisky — Thu, 28 Feb 2019 01:26:42 GMT

Didn't find my shade. I did see a couple of men though. Gender neutral I guess😄

Re: Confidence in a foundation 48 shades

haleypie — Thu, 28 Feb 2019 06:12:17 GMT

I noticed that some male models were included too! How awesome! It's great for all potential consumers of a product to be included in the marketing. If I felt underrepresented in a company's marketing, I would be likely to gravitate toward a different company who demonstrated that they want my business.

As far as the product goes, I'm excited to see how it actually performs. IT has rarely let me down in the past!

Re: Confidence in a foundation 48 shades

Trix — Thu, 28 Feb 2019 08:28:40 GMT

The Morphe brand uses males in their color charts too. This may be a growing trend we will see from many beauty companies going forward and why not because men who work in particular fields (models, TV) wear foundation and color balancing/correcting products.

Re: Confidence in a foundation 48 shades

WindingRoad — Thu, 28 Feb 2019 09:04:22 GMT

I know men for years, gay and also very much straight, who have worn a little foundation and even a tiny bit of waterline eyeliner for years. None models, on TV, just vain. More common than you may think.

Re: Confidence in a foundation 48 shades

SahmIam — Thu, 28 Feb 2019 13:50:25 GMT

Hmmm. Shade 100 is looking nice and pale.

Re: Confidence in a foundation 48 shades

kittyloo — Thu, 28 Feb 2019 16:24:48 GMT

looks like i can't use the shade finder without logging into facebook or instagram. pass.

Re: Confidence in a foundation 48 shades

SahmIam — Thu, 28 Feb 2019 17:57:08 GMT

@kittyloo I don't have a facebook account and my phone can't handle Instagram App. clicked on the provided link and it took me to the IT Cosmetics site and that's where I saw all the shades.

I thought that chart WAS the foundation finder; is there something else?

Re: Confidence in a foundation 48 shades

DrakesMomma — Thu, 28 Feb 2019 18:04:39 GMT

@SahmIam - finally a color for me!

Re: Confidence in a foundation 48 shades

Brisky — Fri, 01 Mar 2019 16:57:30 GMT

I would need to go to Sephora to find my shade. I need help with foundations.

Re: Confidence in a foundation 48 shades

ccassaday — Fri, 01 Mar 2019 18:34:08 GMT

Here is some info from people asking questions on the IT site that might help. Once you determine what category your in and what undertone you choose the lighter of the two. Seems there are two in each category and undertone. For instance I am a light neutral. There are two light neutral shades but they are telling people to choose the lighter one. This is one I really would like to try. There is a tsv the 9th I wonder if this will be in it. If it is I doubt they will offer every shade which sucks. I live the cc cream but would love to try a actual foundation from them.

Re: Confidence in a foundation 48 shades

14Victoria — Mon, 04 Mar 2019 02:21:07 GMT

To me it seems like the lighting that they are using on these models is making all of them look yellowish I am interested in seeing these shades in person.

Re: Confidence in a foundation 48 shades

ccassaday — Mon, 04 Mar 2019 02:29:36 GMT

You can upload a picture of yourself and try on the shades. Mine looked pretty good. Not sure how accurate it is.