topic Re: Evine? in Beauty

Evine?

Judaline — Wed, 30 May 2018 13:43:16 GMT

I always thought Evine was the dumbest name for a shopping channel. I don't know if it has something to do with Kathy LEVINE or just coincidence. But the other day on an ad for something on Evine, the narrator said, with a lovely voice, Uh-Vaughn when she said Evine. Well, that's better. I shall say that now instead of the awful E-VINE. Yuk.

Re: Evine?

SilleeMee — Wed, 30 May 2018 14:14:19 GMT

I think Kathy Levine does have something to do with Evine, but I'm not sure what it is...maybe an investor or founder, not sure. I saw her a few times when Evine was just starting after taking over ShopHQ. It was called EvineLIVE before Evine.

Re: Evine?

Alison Wonderland — Wed, 30 May 2018 14:12:35 GMT

That's so funny. I just tuned in to watch live and the hosts immediately said "E-vine" twice, so they did not get the message to class it up.

I don't understand evine as a name, either. It doesn't mean anything to me. It sounds like an online nursery that was trying for a trendy name.

Re: Evine?

Lipstickdiva — Wed, 30 May 2018 14:25:25 GMT

Kathey Levine's name has nothing to do with the name of Evine and she isn't affiliated with them anymore. She wasn't there long at all.

Re: Evine?

JeanLouiseFinch — Wed, 30 May 2018 15:35:29 GMT

The channel used to be called ShopNBC, then ShopHQ. There was a big launch when they changed to Evine Live and Kathy Levine was very much involved - maybe a VP or something high level like that. IDK if she's still with the company or not. Eventually they dropped the "Live". In any case, trying to make the name sound like something French or fancy, isn't the way the name is pronounced. It's easy to sound it out phonetically. But if the incorrect pronunciation makes you feel better in your private life, say it how you want to. I don't think anyone here is going to care either way.

Re: Evine?

Shelbelle — Wed, 30 May 2018 14:31:52 GMT

And before they were called Shop NBC, they were called Value Vision.

Re: Evine?

SeaMaiden — Wed, 30 May 2018 14:59:17 GMT

@Shelbelle wrote:
And before they were called Shop NBC, they were called Value Vision.

@Shelbelle Yes... Value Vision had all the beautiful Italian gold jewelry that I bought so much of at $100 an ounce.... those were the days!

Re: Evine?

Suzeecat — Wed, 30 May 2018 15:22:30 GMT

I agree, it's a dumb name.

Re: Evine?

Judaline — Wed, 30 May 2018 15:29:16 GMT

@SeaMaiden wrote:
@Shelbelle wrote:
And before they were called Shop NBC, they were called Value Vision.
@Shelbelle Yes... Value Vision had all the beautiful Italian gold jewelry that I bought so much of at $100 an ounce.... those were the days!

Yes, remember The Ramseys? They really got me in a lot of trouble. Yes, I got some beautiful things but now I wish I hadn't succumbed.

Re: Evine?

Shelbelle — Wed, 30 May 2018 16:19:01 GMT

I started with them in 2001 when the name had just changed to Shop NBC, their jewelry was exquisite, the gems were a cut above the rest and so was their gold, and they had fab prices, I still love my collection from them.

Re: Evine?

Kachina624 — Wed, 30 May 2018 17:26:19 GMT

@SilleeMee wrote:
I think Kathy Levine does have something to do with Evine, but I'm not sure what it is...maybe an investor or founder, not sure. I saw her a few times when Evine was just starting after taking over ShopHQ. It was called EvineLIVE before Evine.

@SilleeMee. When Evine first took over from ShopNBC, the plan was for Kathy to be a roving host doing live programs from sites around the world. They made a big deal out of it, probably knowing she had a following. She made one appearance at their official opening and that was the last anyone saw of her. Obviously there was some kind of breakdown in their plan or agreement.

I'm sure the silly "Evine" name has nothing to do with Kathy.