topic Re: It Cosmetics in Beauty

It Cosmetics

Puggirl — Wed, 17 May 2017 15:22:48 GMT

Just saw on tv that Jamie kern Lima sold It Cosmetics to L'Oréal for $1 Million Dollars.

Re: It Cosmetics

Renata22 — Wed, 17 May 2017 15:28:29 GMT

Wow! I wonder how the brand will change?

Re: It Cosmetics

Janey2 — Wed, 17 May 2017 15:32:23 GMT

No, it was sold for 1.2 billion cash according to bloomberg

Re: It Cosmetics

kitcat51 — Wed, 17 May 2017 15:35:27 GMT

A Million, how funny. IT was sold for 1.2 Billion.

Re: It Cosmetics

2blonde — Wed, 17 May 2017 15:56:31 GMT

I thought it had already been sold to them. At any rate, if they just sold it, they must be the last proprietors to sell their cosmetic line to a larger corporation. One by one all the others have gone that route. The first thing the large company will do is try to find ways to cut costs, which means quality will likely drop.

Re: It Cosmetics

MalteseMomma — Wed, 17 May 2017 16:10:32 GMT

There goes the "Cruelty Free"

Re: It Cosmetics

Ibby114 — Wed, 17 May 2017 17:14:23 GMT

This happened eons ago.....

Re: It Cosmetics

Meemptah — Fri, 28 Jul 2017 04:29:21 GMT

Just heard Jamie say on 7/28/17 that IT costmetics are cruelty free. L'Oreal is not. Just like tarte which is cruelty free and owned by another large conglomerate. Praying for this terrible practice to stop once and for all. I support certain causes. Blessings to you.