topic Re: Doll 10 ???? in Beauty

Doll 10 ????

OLD FOGY — Tue, 20 May 2014 16:57:19 GMT

When and why did Doris Dalton change the name of her cosmetics line?

Re: Doll 10 ????

ChynnaBlue — Tue, 20 May 2014 17:02:38 GMT

This has been the name used in Europe for some time, so she changed the name of the US brand to match. I'm sure there was a marketing study done before creating the UK line that found that the name worked well there. It's also been trendy for kids on YouTube to make themselves look like dolls with makeup and contact lenses, so I'm sure that didn't hurt. That's been stronger in the UK and Asia than it has been in the US, but maybe those countries are her larger markets now.

It's not the direction I'd have gone in and I hate the message sent by using the word "Doll" in cosmetics.

Re: Doll 10 ????

Ladybug724 — Tue, 20 May 2014 17:09:51 GMT

I don't know why but this is creepy to me

Re: Doll 10 ????

Tricolor — Tue, 20 May 2014 18:08:53 GMT

It is a play on words for Dalton.

Re: Doll 10 ????

TasMss — Tue, 20 May 2014 18:28:42 GMT

On 5/20/2014 Ladybug724 said:
I don't know why but this is creepy to me

You are not alone!

Re: Doll 10 ????

KarenaJeannette — Tue, 20 May 2014 20:30:12 GMT

Maybe there were copyright issues in Europe, so she had to call it something else there, then decided to make it all uniform and use the Doll 10 name everywhere.

This is just a guess since there is another company called Dalton Cosmetics already in the UK; it has been around since 2009.