On 4/12/2015 Kachina624 said: I think somewhere along the way, the method Q uses to operate has changed and we're just starting to "get it". Instead of selling products, they're selling blocks of time for products to be sold using our beloved hosts to "personalize" the presentations...live infomercials if you will. That explains the boring week-end programming, the long and frequent presentations of the TSV and the frequency of the same products week after week. It also explains why the smaller vendors that we've enjoyed over the years have been forced out as only the large corporations can afford to buy blocks of time. I expect eventually well have nothing but live infomercials 24/7 on QVC. We're close to that now, the exception being some Q-owned brands like D&C and Susan Graver. One clue...yesterday or whenever we had a Laura Geller TSV, it was apparently referred to as paid advertising or something to that effect. This may also be why Mally is being "phased out"; she's not big enough or solvent enough to be a "player". I expect we'll soon see more vendors disappear.
As annoying as the programming has become, we may be witnessing a new concept in TV home shopping and it just might work (for them).
Hi Kachina, so far QVC's financial picture isn't looking so hot, yes QVC does dwarf the other two shopping networks in terms of total revenue, but when you compare compare units sold and percent of revenue increases for QVC USA's 2014 last quarter (which included the Christmas shopping season) and 2014 overall, compared to the prior year, the other channels had bigger increases in both categories and seem to be growing, while QVC seems to be treading water. And when you have to rely on shipping for your profits that is not a good sign.
QVC also seems to be relying on their profits in QVC Italy and QVC China to hold up the whole kit and kaboodle. Meanwhile QVC Japan's revenue continues to decrease, QVC Germany also is in decline partly due to the exchange rate. QVC UK mirrors QVC USA. And the European economy continues to struggle. In an interview with QVC's CEO he talked about a "leaner model" as he is getting ready to open QVC France, and I think that is what we are seeing already here in QVC USA, and yes I agree, I think we will be seeing more and more vendors disappear.....the unique ones that made you shop at QVC.
Why one would buy products from QVC when you can find the same thing locally or cheaper through another online retailer, that doesn't even make sense....even if you are living in a rural area, you can order online from other companies ....and even shut-ins have other options. So as QVC continues down the path as just another infommercial, it will be interesting to see how they do financially.
And now that QVC is listed as an indivdual stock, separate from their parent company, Liberty Interactive, they can no longer hide under Liberty's umbrella, and must answer to both their Board Of Director's and Stockholders....
Interesting times for once loyal QVC shoppers and QVC.....
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