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Honored Contributor
Posts: 14,441
Registered: ‎03-16-2010

Why can't stores just sell their products at sale prices everyday instead of drumming up a "sale event"? Most people won't pay full retail price for anything and wait for a sale, they would get more customer traffic everyday. They're still making a profit if they sell it at a discount, the retail price is jacked up. I know supermarkets have what they call their loss leaders, something they're losing money on, but hope while you are in the store you'll purchase more. 

Respected Contributor
Posts: 3,720
Registered: ‎04-15-2014

@Jordan2  I agree! I love a good deal and I buy everything on sale and use additional coupons as often as I can.  I love designer brands and I can look great by buying all of my things on sale.   There are two great grocery store chains in California that I love to go to: Grocery Outlet Bargain Market and Food 4 Less.  These stores sell food at bargain rates and even meat at super low prices- they buy items in bulk from other grocery stores and sell at a super steep discount,  A lot of tthe items are only there for a week before people buy all of them.  I can get tons of meat, fruit and vegetables for bargain prices and even Haagen Dazs ice cream for $2 to $3 a pint at GroceryOutlet Bargain Market.  Building a raport with shop owners also helps in negotiatiing pricing- I've known a local pawn shop owner for years and I get great deals on all of my fine gold and gemstone jewelry from there.  

Trusted Contributor
Posts: 1,023
Registered: ‎03-09-2010

J C Penney tried that tactic and are almost out of business now. People want a SALE. Same with card dealers that advertised lowest price all the time and they wouldn't come down from the price on the windshield----didn't work.

 

As to the person who wrote about the Food for Less grocery, my husband and I went to one of those once and left without buying one thing. The produce looked old and awful, as did the meat. Turned us off to the whole store. Glad it works for her, though.

 

 

 

 

 

 

 

 

 

Respected Contributor
Posts: 4,788
Registered: ‎03-15-2021

@Jordan2 Retail stores have a slim profit margin. They must pay rent, utilities, employees, insurance, state and local franchise taxes, loss on returned items, and purchase new goods. When merchandise is featured at a sale price, they are losing part of the revenue to pay these costs. They are not still making a profit on sale items.

 

 

Honored Contributor
Posts: 14,441
Registered: ‎03-16-2010

@On It I remember when I took a business class in college the retailers use a formula to come to a price to sell a product, knowing when it goes on sale they are still making a profit (not as much). The fact that a store like Macys has sales all the time and offers coupons means they're not getting customers into stores. I also think Amazon has taken a lot of business away from large and small retailers. 

Respected Contributor
Posts: 4,788
Registered: ‎03-15-2021

@Jordan2 wrote:

@On It I remember when I took a business class in college the retailers use a formula to come to a price to sell a product, knowing when it goes on sale they are still making a profit (not as much). The fact that a store like Macys has sales all the time and offers coupons means they're not getting customers into stores. I also think Amazon has taken a lot of business away from large and small retailers. 


I do not know what business schools are teaching. I worked as a buyer for a retail store for years. I know what I am saying is true from practical experience.

Respected Contributor
Posts: 3,405
Registered: ‎12-14-2018

@On It :  Well said.

Honored Contributor
Posts: 31,217
Registered: ‎05-10-2010

Probably because they don't want to take a dramatic loss in revenue by slashing prices.  😂.  I don't know what world you live in but in my world, we appreciate a good sale but we do indeed pay full price for things. 

Respected Contributor
Posts: 3,745
Registered: ‎06-04-2012

@geegerbee JC Penney was my first thought too.  And @Jordan2 , that buying hysteria created by a marketing sale is nutty isn't it but that's how humans work.

 

Going to live auctions for my business (antique dealer) the auctioneers can't give away an item if they start at $500.  Start at $50 and lots jump in with bids and the item usually goes way over the $500 example.

 

Drives the auctioneers crazy because their work is beyond quadrupled and drags out the auction.

Honored Contributor
Posts: 14,441
Registered: ‎03-16-2010

@On It I'm sorry if I offended you I didn't mean to. I was just conveying what I was taught in a class I took.