Here at tarte, we’re ringing in 2014 by unveiling the next generation of our iconic ingredient: colored clay. Like our signature Amazonian clay, these colorful versions are packed with nutrients that balance and benefit skin.
I first learned about colored clay from our amazing partners in Brazil. Off the coastline, these clays are formed underground over millions of years. During that time, they are infused with the natural minerals that give them their color.
To harness all of their benefits, our team harvests the clays through a selective process that maintains the purity of the ingredient. Once the clay is harvested, it is baked by the sun so that it can be shaved into a fine powder and infused into tarte colored clay products.
The first of these is the unbelievable foundcealer™ colored clay 2-in-1 foundation & concealer. This color-correcting, skin-nourishing formula combines the coverage of a concealer with a lightweight, blendable foundation. It is infused with purple clay, green clay, yellow clay, and red clay. The coverage and finish is similar to our best-selling Amazonian clay full coverage foundation, with the added versatility of a concealer to easily conceal redness and diffuse imperfections all at once!
Tune in to Friday Night Beauty to hear more about this amazing ingredient and foundcealer!
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