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Trusted Contributor
Stargazer77
Posts: 1,784
Registered: ‎03-09-2010

Paula's Choice was sold a second time?

‎10-22-2016 10:34 PM

Please forgive me if this has already been discussed and I'm late to the party, but has anyone heard that Paula's company was sold a second time?

 

This is what I read on another website in a post from a month ago...

 

Betram Capital, who bought Paula's Choice in 2014, has now sold it to a private-equity firm called TA Associates.

 

 

*QVC Community member since 10/24/2006*
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HappyDaze
Posts: 20,570
Registered: ‎06-13-2012

Re: Paula's Choice was sold a second time?

[ Edited ]

‎10-22-2016 10:46 PM - edited ‎10-22-2016 10:49 PM

Betram actually formed a partnership with PC in 2012, not 2014 (from PC's website: "...This appointment continues the evolution of the company, which began in November 2012 with the partnership between Paula's Choice and Bertram Capital, a Northern California based investment company (www.bertramcapital.com)."

 

And then earlier this year, there was a recapitalization with another private equity firm, TA Associates. So basically they took on another investor but I believe Betram still has some investment in PC and they are working more as partners.

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