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Occasional Contributor
Highlife
Posts: 9
Registered: ‎03-12-2010

Mascara - Finally, Truth in Advertising

‎07-17-2011 12:14 PM

I was paging through the most recent Allure magazine and saw an add for a new mascara. In small but easily read print, the ad disclosed that lash enhancements had been applied before the mascara was applied. FINALLY! No way we ever believed that the model's results for ANY mascara were down to the mascara itself (or even genetics), but this is the first time I've seen an honest disclosure like this.

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