African American WEN users

I am in need of some advice. I have used WEN products off and on for several years, but I haven't been able to obtain the beautiful lush hair that Alicia (the model) has. Gabrielle, Jane and Leah also have beautiful long hair. I have noticed some improvement since I have been using the oils and styling creme. But it does not have the same shine and bounce we see with Alicia. My routine includes soaking my hair with water then my first cleanse will be with either tea tree or pomegranate. My second cleanse consists of summer mango and /or 613. I usually will let that sit on my hair for 30 min, then rinse. While my hair is still sopping wet, I add 1 pump of CC, 2 pumps of styling creme, a few drops of oil for my scalp and Chi Silk Infusion. Occasionally I blow dry my hair, but most of the time I wrap it and let it air overnight. I have relaxed hair and retouch every 7-10 weeks. Any advice or suggestions out there?