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Super Contributor
magemay
Posts: 890
Registered: ‎12-06-2011

~~~ Paging HappyDaze ~~~

‎08-27-2014 03:43 PM

I posted on the Kat Von D thread yesterday and I wondered if you saw it??

Knowing how strongly you feel and that you said you prefer not to purchase from companies who test on animals, which includes their parent companies, I wanted to pass this info. along, in case you didn't know.

I was surprised to read that Kat's make up line was owned by LVMH, who tests Smiley Sad

Here's the post from yesterdays thread:

Wishing you guys a complete and lasting recovery!

HappyDaze, I know that animal testing is an important issue for you and I remembered reading about Kat Von D cosmetics being owned by LVMH, which supports testing.

According to Busniesswire, Kendo Brands, which is considered a "LVMH incubator" and "seperate entity which creates new beauty brands in partnership with creative leaders as well as acquires brands. The Kendo portfolio today includes brands such as Ole Henricksen, Kat Von D, Formula X and Marc Jacobs." Oct. 2013

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Super Contributor
myshell624
Posts: 2,550
Registered: ‎02-27-2013

Re: ~~~ Paging HappyDaze ~~~

‎08-27-2014 07:51 PM

Bump

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Honored Contributor
HappyDaze
Posts: 20,570
Registered: ‎06-13-2012

Re: ~~~ Paging HappyDaze ~~~

‎08-27-2014 08:02 PM

ack what?? Really? I am going to have to research this. I don't really understand what an "incubator" is- do they mean they develop the brand then sell to LVMH at some point? I tried googling more about this and can't even find the information you found- can you point me to the article where you found this?

Well, I am glad I didn't feel up to going to Marshall's yet. I need to get to the bottom of this before I buy anymore KVD stuff.

Thanks for the heads up!

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Super Contributor
magemay
Posts: 890
Registered: ‎12-06-2011

Re: ~~~ Paging HappyDaze ~~~

‎08-27-2014 09:23 PM

Well HappyDaze, it's sad but true and yes, this is "getting to the bottom of this" as you say. Whatcha think, I was blowin' smoke up your bleep? Lol

To answer your question about developing the brand then selling to LVMH, the answer is no, which is explained in the quotation in the OP. Kendo Brands is a seperate entity of LVMH. Entity meaning a part of. Think of Kendo as a "division of LVMH or a department of." In other words, LVMH owns Kat Von D cosmetics and Kendo's job is to develope (hence the term "incubator") the brand, which in turn, is why Kat's cosmetics are sold at Sephora, because LVMH owns Sephora too.

I can't post a link (I can barely type, so please don't make me do anymore lol) on my Kindle, but you can go to businesswire.com to read the article. Once on the site, type Calvin McDonald named president in the search box. Under "news" see the first article, it's dated Oct. 24 '13

Myshell thanks for them bimp {#emotions_dlg.biggrin}

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Honored Contributor
HappyDaze
Posts: 20,570
Registered: ‎06-13-2012

Re: ~~~ Paging HappyDaze ~~~

‎08-28-2014 04:56 PM

So from what I was able to find in my research, LVMH's cosmetics and perfume departments have stopped all animal testing on their products since 1989. I thought I remember reading this awhile back regarding LVMH when I was wondering about Sephora brand products being cruelty free. It is in their Environmental report and in several articles I read from LVMH.

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Regular Contributor
Danishgal
Posts: 159
Registered: ‎03-09-2010

Re: ~~~ Paging HappyDaze ~~~

‎08-28-2014 08:31 PM

I believe they sell products in China, Happydaze.
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Super Contributor
magemay
Posts: 890
Registered: ‎12-06-2011

Re: ~~~ Paging HappyDaze ~~~

‎08-31-2014 04:43 PM

Below is a part of my "journey" while researching Fresh. Although not in chronological order or the entire list, it will give you a general over view of LVHM, it's business structure and association with Christian Dior, it's activities in China, etc.

When I learned about the make-up/skincare companies that they own, I ran each through PETA, with the exception of the perfumes. All but one, Guerlain (which admits testing) is a now show, which is my minds eye spoke volumes. Here's a list of each that I found:

LVMH: Christian Dior: (excluding Perfume)

Ole Henricksen BeneFit Cosmetics

Kat Von D Makeup Forever

Marc Jacobs Guerlain

Formula X Fresh

and there may be more

http://www.fashinvest.com/lvmh-moet-hennessy-louis-vuitton-partners-chinese-american-planning-counci...

http://en.m.wikipedia.org/wiki/LVMH

http://www.lvmh.com/the-group/lvmh-companies-and-brands/perfumes-cosmetics/fresh

http://www.fashinvest.com/lvmh-moet-hennessy-louis-vuitton-partners-chinese-american-planning-counci...

http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=100801103

http://www.cosmeticsdesign-asia.com/Business-Financial/LVMH-targets-Asia-for-premium-cosmetics-expan...

http://www.forbes.com/sites/luisakroll/2012/05/18/inside-lvmhs-byzantine-ownership-structure/

http://www.paulaschoice.com/beautypedia-skin-care-reviews/by-brand/dior?sort=product&direction=asc&p...

http://www.logicalharmony.net/cruelty-free-vegan-brand-list/#axzz3Bsysctdz

HTH.

You can copy each link and paste it into your browser.

I'll post the rest below.

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Super Contributor
magemay
Posts: 890
Registered: ‎12-06-2011

Re: ~~~ Paging HappyDaze ~~~

‎08-31-2014 05:06 PM

This is from the LVMH Environment Report 2012 which was referenced in your post HD. It's savvy and raised a number of red flags for me, which I'll highlight.

"The LVMH Group has a clear policy

on the sensitive issue of using animals
to test the safety of finished products:
the goal is to ensure the safety of the
consumer of our products while still
taking account of animal welfare. For
this reason, since 1989, companies in the
Perfumes & Cosmetics segment have no
longer been conducting animal testing on
the products they place on the market, a
practice that began well before the offi
-
cial ban in the European Union in 2004.
Developing alternatives to animal testing
is a genuine scientifi c challenge and the
LVMH Group continues to be extremely
active in this fi
eld.
– The EU regulatory framework for

cosmetics products changed with the

adoption on November 30, 2009 of
European Regulation (EC) 1223/2009 of
the European Parliament and the Council
of the European Union. The legislation
will take full effect in July 2013 and
will replace Directive 76/768/EEC. The
Commission’s main goal with this new
regulation is to raise the already high level
of safety for cosmetics consumers by:
• increasing manufacturer respon-
sibility through clarification of mini-
mum requirements for assessing product
safety; and
• increasing the level of monitoring on
the market through the requirement to
notify the competent authorities of any
serious adverse eff
ects.
The LVMH Group has implemented
measures in readiness for the entry into
force of the new regulation in July 2013.
These measures are all the more cru-
cial given the increase in legislation
around the world as a result of cosmetics
regulation."
.......There are a number of things that struck me about this statement and it's positioning on Google.
1) It's what it didn't say. There is no mention of sourcing and raw materials. It only mentions finished products, which raises more questions than gives answers.
2) The "Perfume & Cosmetics segment have no longer been conducting animal testing" What??? Did they in the first place, did they have the facilities to do that? Did they contract out to a third party? Do they contract out? All this tells me is that they don't in that particular area of the building.? Was it in another facility perhaps called something else?? Tricky and savvy wording in my minds eye.
3) When you type in "LVMH animal testing" on Google, it's the first hit that contains pertinent information. Coincidental positioning? not sure but I'm leaning more towards strategic. I think it's misleading and some make look at that and be satisfied without continuing on to research more.
I did read the European Union Act (I think it's called). It's mention looks good in LVMH's Environment report, but it only pertains to European products. LVMH/Christian Dior still maintain headquarters in France, but have manufacturing facilities in/and sell to China.
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