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04-12-2014 01:46 AM
I'm not alone in thinking this, but why do people buy products, skincare, fragrance, cosmetics, clothes, etc. just because of a "celebrity" or "host" says that it is "just so great" and "you need it because of me"
They are not designers or creators, just someone who puts their name on a product and jack up the price. I've never been one that wants a designer's name embroidered on my rear [grin]
Their opinions are no better than anyone else on this forum. Yours are probably better because you are want to buy the best item, at the best price & I respect your reviews. They just want to profit off your naivety.
[Justin Bieber? Cologne NOPE]
[Dr Phil's Wife? Skincare I don't think so]
[NeNe? Fashion Never]
I love shopping but you can be smarter...
PS - I suppose I understand logically why this marketing works, but really!!
04-12-2014 08:50 AM
I don't know, but this concept is as old as the hills; i.e., Irene Castle.
Constance Bennett, the 30s movie star intrigued me not too long ago. I really wanted to know because it was a whole other era. Her skin regimen was waterless. And though I was considering what waterless benefits might have, I didn't rush out to adopt her protocol.
But celebrities today? Has no effect or appeal, so they can hawk all they want. Occasionally, I'm intrigued enough to search out what magic ingredients they are using.
I think primarily it's a subliminal message that if you buy their product, you'll look like them! In a lot of cases, celebrities are attractive. That attractiveness more than likely it is not the result of using any particular thing. We all know, it takes a village! (youth, biochemicals, a little shot of this & that, a little tuck here & there, Firm X....)
04-12-2014 09:38 AM
I suppose that partly it's just the initial interest to see what a "celebrity" that we like has to say. Then they hope that the product will be good enough to sell itself after that glow has worn off. Robin McGraw certainly got a lot of talk & interest in her products & people that don't strongly dislike her may give them a try. Then the products themselves may get some good press & sell in spite of her. I may see what someone is offering, but I don't buy just because of who is selling it. But, I surely DON'T buy things because of who is selling it. I wouldn't buy anything Kardashian. I wouldn't buy Cover Girl when Ellen Degeneres was the spokes person. I did check out Cover Girl things that Queen Latifah represented. Jennifer Aniston. No. Sofia Vergara didn't make me drink Diet Pepsi, but I like her. So we each have our reasons & if a company can use that to sell product it's the American way. Thank goodness we have so many choices.
04-12-2014 11:00 AM
There is nothing appealing to me about celebrities selling product. Often if just means that good acting roles are no longer coming in or they want to find another way to stay in the public eye.
It's equally annoying when they brag about their product containing 'xyz', no one elses does. I think they go to a chemist to figure out what hasn't been used, won't cause harm, and act like it's something special. If a new active was really found to do spectacular things for the skin, we would all know about it, it wouldn't be a secret ingredient.
I go strictly by ingredients--and in general, I've found that really effective formulations come from companies/specialists in skin care, not celebrities. At the very least, I hope women check out products of MU Alley, filter by age and skin type. Often when you get hyped up about a product, this will bring you down to earth quickly.
04-12-2014 12:45 PM
That is WHY companies hire celebrities to promote their products- because for some odd reason, it must work! People think if they buy products from a line promoted by a celebrity than they will have the skin or hair or whatever like that celebrity.
I'd like to say we aren't so foolish to buy into that ridiculous thinking but there must be MANY people out there that do because if it didn't work, the companies wouldn't be shilling out big bucks for celebrity endorsements! You can read on these boards how many times people bought a certain product because Jennifer Aniston, Ellen degeneres or some other celebrity said they use it in some article or in a commercial or Lisa robertson stated she uses it and "swears" by it. Shoot if Oprah or Dr. Oz says something will work, look how many run out and buy said product(s)??
It is unfortunate that people buy into that but then again, aren't all selling tactics, well, "tactics" and therefore somehow we all buy into one tactic or another? I tend to buy based on ingredients these days since I usually know what should work for me and what shouldn't but I am sure when I was a teen, I probably bought things based on what some model I liked said she used.
04-12-2014 01:05 PM
People are extremely gullible, and the ease with which they charge up large amounts of money on un-needed product is amazing. Add a "celebrity" and some people go nuts.
As for me, I don't listen to celebrity spokespersons or "designers". I don't want initials on my handbags or clothing, and I'm not ANYONE'S "girl".
Remember the old saying ......... A fool and their money are soon parted.
04-12-2014 01:10 PM
On 4/12/2014 Tinkrbl44 said:People are extremely gullible, and the ease with which they charge up large amounts of money on un-needed product is amazing. Add a "celebrity" and some people go nuts.
As for me, I don't listen to celebrity spokespersons or "designers". I don't want initials on my handbags or clothing, and I'm not ANYONE'S "girl".
Remember the old saying ......... A fool and their money are soon parted.
I NEVER understood this- why do people want to do free advertising for a company?? That is essentially what you are when you walk around with your clothing or bag with the company's name or initials splashed across the shirt or bag or shoes- a walkng billboard for that company and YOU PAID (often big bucks too) to be the advertising for the company! Seems a little backwards, no?
04-12-2014 01:12 PM
04-12-2014 01:30 PM
I'm trying to understand Kristy Alleyl (sp?) doing Jenny Craig commercials. That's a real turn off for me. Then I heard that she is going to hawk her own products thru JC. Is that supposed to encourage me to go to Jenny's? I've done that diet before, and it does work, but with Kristy Alley speaking for them, it becomes a bad joke.
04-12-2014 01:34 PM
Doesnt work on me.
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