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Beauty Banter

Why did Leslie sell Bare Minerals to Sheseido --an big animal tester?

Started 1337890554.97 in Beauty Banter | Last reply 1338336311.11 by jewel3

This saddens me so as I will never buy the product again. I confirmed it in stores and on-line read an interview she did.

http://www.inc.com/magazine/20100701/how-i-did-it-leslie-blodgett-of-bare-escentuals.html

Neutrogena animal tests too. Proctor and Gamble too and Max Factor.

Here it is:

When Leslie Blodgett became CEO of Bare Escentuals in 1994 -- the company was then a tiny maker of bath and body products -- she saw a huge opportunity selling healthy mineral-based makeup. But she didn't quite realize how many women she could reach until she made a pitch on late-night TV. The company's rapid growth led to a 2006 IPO, followed by the sale of the company this year for $1.7 billion to Shiseido, the Japanese beauty giant. Today, Bare Escentuals, based in San Francisco, has 130 boutiques in the U.S. and one in the U.K., and employs 2,200.

I've been working since I was 10. My parents got divorced when I was 9, and my mother raised me, my brother, and my sister on a teacher's salary. She was tough. I probably would have been very lazy if she weren't always on my (QVC would not let me post this word)

My first real job was at McDonald's. There was a girl there who taught me how to apply double shades of eye shadow, which I still do today. I always loved makeup, even though my mother didn't approve. She was into the women's-lib movement. She never remarried, loved her independence, and always told me to have my own career. Whenever I went out with a guy, I'd always pay for myself. I didn't want men to think that they had anything on me.

I spent my first two years at Oswego State partying. My mom read about a new program in cosmetics marketing at the Fashion Institute of Technology in New York City, but I needed experience to even apply. My first interview was at the Christian Dior counter at Gimbels, on 86th Street, but I wasn't their type. Bloomingdale's wouldn't hire me, either, so I waited outside the buying-office door every day until they gave me a commission job selling hair sticks. I made 21 percent of all sales and ate a lot of popcorn and ramen noodles.

By then, I'd been accepted to FIT. I took on part-time jobs, including one at the Ultima II counter at Macy's. That's where I learned about makeup application -- and that the makeup counter is a terrible place. The saleswomen were angry and mean. Then I met Keith. He was the first guy who insisted on paying for dinner. We got married very quickly. I think I was looking for a guy who could take care of me emotionally.

I got a job at Max Factor in product development and discovered I had a really good eye for color. I moved quickly from assistant to manager. The company was sold to Revlon, which was then bought by Procter & Gamble. I was surrounded by younger M.B.A.'s who were making more than me and had attitudes. I resented that. As a result, I didn't hire M.B.A.'s for years -- I wanted passionate people coming up through the industry. I've since learned that you need balance.

Keith worked in film production, and we agreed that whoever was making more money would keep working when we started a family. Our son, Trent, was 3 months old when I took a job with Neutrogena. Keith has been a stay-at-home dad ever since. He does everything around the house. I don't even know how to turn on the dishwasher.

In 1994, John Hansen, part of an investor group that owned Bare Escentuals, called me. I'd never heard of the company, which made the first mineral-based makeup line and had six stores in Northern California. Back then, everyone used liquid foundation, which seeped into your pores and gave you zits. A powder foundation that was good for your skin made great sense, but the shades Bare Escentuals had created weren't working. They were gross. I knew complexions and how to match skin tones -- and I saw a huge opportunity. John hired me, and I became CEO within a few months.

I relaunched the line as bareMinerals, with six eye shadows, six blushes, five foundations, and brushes. There were seven of us in the office just winging it.

By the fourth quarter of 1996, I thought we weren't going to make it. I spent many sleepless nights worrying. There was not much on TV at 2 a.m., so I found myself watching a smiling woman on QVC selling jewelry and thinking, I could do that. I bought a white suit and a $29 fake 5-carat diamond ring and decided to give it my best shot.

I went on air August 30, 1997 -- the day Princess Diana died. I said things like, "Do you want to make your skin break out even more? Then don't try my product. But if you're interested in something pure that you can actually sleep in, then let's talk." That day, we sold $45,000 worth of product. My heart was pounding when I walked off the set. I started screaming, "You rock!" to the host, Lisa Robertson, who's now my best friend.

Women liked the product but had questions. I went online daily to respond but couldn't keep up. And then I noticed other women were answering for me. That inspired me to start hosting events at our boutiques. I invited people to come share ideas and tips. I started naming new products after loyal fans.

I was scheduled every six weeks on QVC but realized I needed more time to talk about the application process. Infomercials seemed a great way to do that. Suddenly, we had the ability to get our message out daily if we wanted to.

The infomercials were a success, but people couldn't find the product. So I focused on distribution. Sephora was an especially hard sell. I sent a white limo to Sephora's headquarters, which is right down the street, and brought the buyers to our boutique. It worked. A few years later, Nordstrom called.

Big bashes get a lot of notice. So we had a cruise for customers to the Bahamas and then one to Mexico. It was like a giant slumber party: We dressed up and danced and had fun. Then, I took a bus tour of our boutiques and we hosted events. I'd talk about our products as well as my thighs. And my Spanx.

In the mid-2000s, we started growing too fast and couldn't keep up with demand, so there were a lot of lost sales. We hired Myles McCormick as our chief financial officer in 2004: He's an M.B.A., and so I've learned to love M.B.A.'s. He's now the CEO, and I've become executive chairman. Myles has always done the hard math and business analysis. I make decisions from the gut.

I've received thousands of letters. One woman wrote: "Dearest Leslie, I've always been overweight. I've never felt pretty. I lived without cosmetics for 15 years. In 2008, my younger sister convinced me to try bareMinerals. I did -- and then I cried. Finally, at 49 years old, I was pretty." She's one of my angels now, part of my volunteer ambassador program. We send these women samples, and they talk about the product to friends, strangers, and colleagues.

Why am I here? Because women want to feel pretty. If I have a bad day, I read these letters before I go to sleep at night. They remind me of what we do. It's powerful. I don't want to be a business. I want to be a community.

For a full archive of How I Did It features, visit www.inc.com/hidi.

<h4 style="font-size: 15px; margin-bottom: 5px; clear: both;">Read more:</h4>


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Nascardiva1337890811.5736528 PostsRegistered 6/27/2005Maryland

It's all about $$$$$ and nothing more.

I'm a true redhead - with the color comes the temper.
Beauty gets the attention but personality gets the heart.

NX1337891092.9600 PostsRegistered 3/24/2012
On 5/24/2012 Nascardiva said:

It's all about $$$$$ and nothing more.

Yes, this.

HappyVal1337891318.017640 PostsRegistered 6/9/2011
On 5/24/2012 Nascardiva said:

It's all about $$$$$ and nothing more.


Do what you love and the $$$$$ will follow.

moto1337891941.79795 PostsRegistered 9/19/2005SF native

I'm pretty sure this has been debunked by BE on one of thier social channels - not sure if it was Leslie or BE's page. Anyone else remember? Not saying that Shesheido themselves are innocent or guilty of animal testing, but the BE division proclaims:

"Please feel at ease when using Bare Escentuals and mdformulations products as we do not test any products on animals. We also do not work with any manufacturers that do animal testing."

Also, Leslie herself was never the sole owner, she has always been an employee. This was a public company and the board of directors sold. They wanted to get a foothold into the as yet untapped Far East market.

Alsee1337893327.4832377 PostsRegistered 11/21/2006

I think the answer is MONEY - they made her an offer she couldn't refuse!

NX1337893445.12600 PostsRegistered 3/24/2012
On 5/24/2012 moto said:

I'm pretty sure this has been debunked by BE on one of thier social channels - not sure if it was Leslie or BE's page. Anyone else remember? Not saying that Shesheido themselves are innocent or guilty of animal testing, but the BE division proclaims:

"Please feel at ease when using Bare Escentuals and mdformulations products as we do not test any products on animals. We also do not work with any manufacturers that do animal testing."

Also, Leslie herself was never the sole owner, she has always been an employee. This was a public company and the board of directors sold. They wanted to get a foothold into the as yet untapped Far East market.

I've been reading alot of the old posts about animal testing on this board and others are right when they've mentioned that when a company is owned by a parent company that still tests, it means that they benefit from the testing that does occur!!!!! Anyone who thinks otherwise is just fooling themselves.

It is funny they say say they don't work with manufacturers that do animal testing but they are OWNED by a company that does? Somehow that doesn't make me feel any better.

Thanks for letting us know this, OP! It really makes me sad to hear this since BE was one of my favorite brands. oh well, easy come easy go.

anonomisss1337893547.371010 PostsRegistered 5/7/2011NY

another item I am glad I dont use..!

MalteseMom­ma1337893661.327480 PostsRegistered 8/15/2006Formally Corgimom

ok no more BE for me {#emotions_dlg.thumbdown}

When you reach the end of your rope,you will find the hem of His garment

NorskyGal1337894374.627353 PostsRegistered 10/6/2004Northern Plains

I'm extremely disappointed and disgusted by this news.

NorskyGal

KayinMN1337896215.627652 PostsRegistered 7/17/2010Minnesota

It's all about money. The richer you get, the richer you want to be. It is never enough.

BonnieBelle1337896450.6519220 PostsRegistered 4/13/2007

For billions, why else????

BonnieBelle1337896570.98719220 PostsRegistered 4/13/2007

Leslie went to the same school district that I did, she's only a year younger than me and I can swear I remember her selling powder eyeshadows outside of Macy's at our mall. Good for her. I would do the same thing if I could.

Drythe1337897407.2672220 PostsRegistered 10/10/2007The South

According to PETA and many other animal rights group Shiseido is still testing on animals. But when I reviewed their company website, I noticed that it had added that its products are not tested on animals, while their ingredients may be:

http://www.asia.shiseido.com/about/specialty/approaches/animaltesting.htm

Note that some of the notorious companies who test on animals also have similar statements, saying that they only test when required by law. So in the end, that usually means they still test (ingredients), even though they claim their finished products aren’t.

It’s mind boggling how animal testing is still ongoing, considering plenty of fabulous cruelty-free brands such as Smashbox, Urban Decay, Too Faced, Josie Maran, etc. roll out perfectly safe, quality products enjoyed by thousands of millions of users the world over! Not to mention animal testing really means squat. No animal shares our exact DNA. Not even the great apes, who had been tortured and killed over and over, for nothing but our vanity.

Shiseido is one of my favourite brands and I had to stop buying when I found out about their animal testing. It’s a shame because their makeup is so good. I hope they will put an end to it soon.

Here’s to hoping that animal testing will be outlawed globally.

©Copyright 2012 by Joseibi.com.

Just happened to see this. Still a supply chain issue.

The same ole' same ole' are you vertically pure on animal testing, (not done in your own house, not done on any of the ingredients you buy from others, not done for you in plants belonging to others, or belonging to you under a different name.)

Or are you horizontially pure on animal testing (not done in your own house, but done on ingredients you purchase from others, or by plants you have test for you under a different name.) Thus you can SAY you don't test on product XYZ, but you use ingredients in it that are tested on animals or have someone else do it for you.

Last edited on 5/24/2012

"Animals are not our whole world, but they have made our world whole" ~ Roger Caras

blahblahva­mpemerblah1337898507.756130 PostsRegistered 10/6/2004
On 5/24/2012 anonymousanonymous said:

Support your local Chapter of The ALF (Animal Liberation Front)

They literally put their lives on the line every day seeing animals get proper care and bust them out of lab facilities whenever they can.


They're a load a crud. So many of these groups release the animals when they can't feed themselves, and they die a more horrid death than if they were in a lab. Anyone who breaks into someone else's property to destroy what could be vital research is a low life who should spend years in jail.

Yeah, FINALLY!!!!! Run Trey, run!

blahblahva­mpemerblah1337898682.6036130 PostsRegistered 10/6/2004

Why? Two reasons.

1. She could.

2. VERY few people would stay in the position long term because it's a totally different mindset. Starting a company, or working on the creative side is a whole different ballpark than making corporate CEO decisions. It's also why those that get venture capital funds usually aren't with the company within five years.

Yeah, FINALLY!!!!! Run Trey, run!

WillEscape­CAsoon1337903183.3973094 PostsRegistered 3/5/2009
On 5/24/2012 blahblahvampemerblah said:
On 5/24/2012 anonymousanonymous said:

Support your local Chapter of The ALF (Animal Liberation Front)

They literally put their lives on the line every day seeing animals get proper care and bust them out of lab facilities whenever they can.


They're a load a crud. So many of these groups release the animals when they can't feed themselves, and they die a more horrid death than if they were in a lab. Anyone who breaks into someone else's property to destroy what could be vital research is a low life who should spend years in jail.

For that matter if you want to be super "politcally correct", PETA wanted the Michael Vick Dogs put down. All of them. This is a fact. Check with the Best Friends Animal Society in Colorado if you care to validate this. They still house some they were unable to place. No disrespect intended but The rest ma'am is your opinion.

poregirl1337906575.937236 PostsRegistered 10/12/2009great white north
On 5/24/2012 Drythe said:

It’s mind boggling how animal testing is still ongoing, considering plenty of fabulous cruelty-free brands such as Smashbox, Urban Decay, Too Faced, Josie Maran, etc. roll out perfectly safe, quality products enjoyed by thousands of millions of users the world over! Not to mention animal testing really means squat. No animal shares our exact DNA. Not even the great apes, who had been tortured and killed over and over, for nothing but our vanity.

so true

‎Enough with the animal testing. Shame on you L'oreal, Olay ,Cover Girl, Revlon, Maybelline, Neutrogena.Avon

" Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented." - Elie Wiesel

poregirl1337907659.9637236 PostsRegistered 10/12/2009great white north

almay does not conduct animal testing. for over 20 years, almay has eliminated animal testing in all phases of research, development, and manufacturing of all of our products. we do not support, nor request that our suppliers do, animal testing. in fact, our vendor standards state that almay does not condone the use of animal testing in any of its products and instructs suppliers that they should not perform any animal testing for product development and/or safety evaluations on materials or products supplied to almay.

‎Enough with the animal testing. Shame on you L'oreal, Olay ,Cover Girl, Revlon, Maybelline, Neutrogena.Avon

" Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented." - Elie Wiesel

Drythe1337907767.852220 PostsRegistered 10/10/2007The South
On 5/24/2012 anonymousanonymous said:

For that matter if you want to be super "politcally correct", PETA wanted the Michael Vick Dogs put down. All of them. This is a fact. Check with the Best Friends Animal Society in Colorado if you care to validate this. They still house some they were unable to place. No disrespect intended but The rest ma'am is your opinion.

To go on record I am not a PETA supporter, member, employee, or volunteer. I merely passed along a quote about BE which made reference to them.

And, just to be super "factually correct" Best Friends Animal Sanctuary & Society (where I have both worked & volunteered) is located in Utah, not Colorado. Sadly a few, certainly not all, of Vick's dogs could not re-homed due to communicable diseases, and some have not passed their CGC test - yet. But they will keep doing their best to pass! You GO dogs!

"Animals are not our whole world, but they have made our world whole" ~ Roger Caras

poregirl1337910984.9177236 PostsRegistered 10/12/2009great white north

Approximately 70,000 beagles are used for laboratory research every year in theU.S. alone. Our mission at Beagle Freedom Project is to free beagles from these labs and ultimately put an end to all animal testing worldwide.

‎Enough with the animal testing. Shame on you L'oreal, Olay ,Cover Girl, Revlon, Maybelline, Neutrogena.Avon

" Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented." - Elie Wiesel

baby burns1337911200.5178793 PostsRegistered 12/9/2007

why do you think she did/ MONEY, MONEY, MONEY, MONEY, MONEY, ,MONEY, AND SHE IS SOOOO HAPPY!!! TRAITER!!!!

Last edited on 5/24/2012

MarLo1337912247.073598 PostsRegistered 1/19/2012

Of course it is the Money & also to destroy the brand. Shiseido will make their own BE line & then you won't recognize it anymore. Just like when QVC bought Tova they completely took all the skin-care, makeup & Tova Perfume. Made money & then destroyed it! BE may never be the same again? Leslie & Tova had original companies to their lines, now who knows what the new take-over company will do with the ingredients??? The Greed Takes-Over!

Last edited on 5/24/2012

monalisa14­521337912641.5071448 PostsRegistered 8/29/2007

BE was a publically held company when it was sold to Sheido. Leslie was a big shareholder sure - but the Board and shareholders made the decision to sell.

Amaly1337914495.7873465 PostsRegistered 8/23/2008so cali

Because she made a fortune on the line, and sold it to spend some. QVC, Sephora & Informercials made her big bucks and that's all she cares about.

siennax1337915707.76728 PostsRegistered 11/9/2006From NJ but living in PA

WOW, I remember all the times Leslie would go on and on about how wonderful BE was and they did NO animal testing. Such a shame{#emotions_dlg.thumbdown}

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