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What does Swarovski elements mean?

Started 1292953401.657 in Jewelry Talk | Last reply 1292956948.9 by Jerbearsmimi
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Bill Green on the other station was showing some Joan Boyce cuffs and used the term Swarovski elements as opposed in my mind at least to Swarovski crystals. I am hoping some of you knowledgable ladies can explain the difference if any. Thanks.

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ennui1292955648.6519957 PostsRegistered 4/17/2007

From what I can gather, Swarovski is rebranding, and Elements is (supposedly) their premiere line of crystals.

"Enjoy the little things, for one day you may look back and realize they were the big things." ~ Robert Brault

Jerbearsmi­mi1292956948.980 PostsRegistered 10/27/2010

Thanks for your reply. That helps.

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