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why can't the hosts say "super bowl"?

Started 1296666006.717 in Among Friends | Last reply 1296714297.453 by makeup addict

i was watching a presentation, the other day and the host mentioned "super bowl" and she quickly apologized and "i mean "big game day"". is "super bowl" considered a brand name? maybe the reason is obvious and i'm clueless! thanks.

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jacksmommom1296666594.06249 PostsRegistered 7/13/2008

I was wondering about that also. It just seems odd that they won't say Super Bowl. Even on our local channels when they are showing food items, etc., for the "Big Game." It must be a trademark issue, altho it seems like the Super Bowl "people" would want the name mentioned.

Ruth

teathyme1296667076.671111 PostsRegistered 2/28/2009

NFL owns the rights to "Super Bowl" for all commercial use.

Zoologist1296667086.846034 PostsRegistered 9/3/2010

I heard that, too.

But you betcha they'll be saying it when they sell the SB winner's clothing apparel, throws, etc.!!!!!!!!!!!!!!!!!!!

http://www.qvc.com/qsearch/search.aspx

(Sorry, the Q no longer let me do links. Copy & paste this, or just type "super bowl" in the SEARCH bar at the very top of the Q page.)

Last edited on 2/2/2011

Last edited on 2/2/2011

Hysterical1296697087.827461 PostsRegistered 5/8/2010
On 2/2/2011 Zoologist said:

I heard that, too.

But you betcha they'll be saying it when they sell the SB winner's clothing apparel, throws, etc.!!!!!!!!!!!!!!!!!!!

http://www.qvc.com/qsearch/search.aspx

(Sorry, the Q no longer let me do links. Copy & paste this, or just type "super bowl" in the SEARCH bar at the very top of the Q page.)

Last edited on 2/2/2011

FYI - if you copy a website directly from the URL, copy it and then paste it here, it will turn into a link. You have a link above.

Snowpuppy1296697441.9776678 PostsRegistered 12/2/2005Up North, MI

SB is trademarked. You can only use it with permission so to promote a product in conjunction with the big day, they would have to pay a fee.

That's also why they mention 'red carpet event' instead of the actual event, that famous talk show host (Leah's fave line) instead of O, etc.

only shops­ online1296702040.6735671 PostsRegistered 10/17/2006

If I remember correctly, the NFL tried to sue a church a few years ago. They were going to host a Super Bowl party and had a large screen TV. They used the word "Super Bowl" and got into big trouble. I really thing big sports have gotten a little too big!

Zoologist1296702260.7436034 PostsRegistered 9/3/2010
On 2/2/2011 Hysterical said:
On 2/2/2011 Zoologist said:

I heard that, too.

But you betcha they'll be saying it when they sell the SB winner's clothing apparel, throws, etc.!!!!!!!!!!!!!!!!!!!

http://www.qvc.com/qsearch/search.aspx

(Sorry, the Q no longer let me do links. Copy & paste this, or just type "super bowl" in the SEARCH bar at the very top of the Q page.)

Last edited on 2/2/2011

FYI - if you copy a website directly from the URL, copy it and then paste it here, it will turn into a link. You have a link above.

I know HOW to do it, used to do it routinely.

But the Q is now blocking me from doing this for some reason.

So, I can't do it unless I submit a post, then "quote" it, and the link will work then, but I had adding a duplicate post to a thread.

Thanks, tho.

Disneyland­fan1296702478.1233470 PostsRegistered 10/18/2008Southern California

One of the talk radio programs I listened to commented that they couldn't say Super Bowl unless it was related to the sports section of their programming.

How short sighted on the NFL's part to not let others talk about it-- seems free publicity would be a good thing.

Carole221296713832.47514 PostsRegistered 10/19/2004
For years now, any business CANNOT use the term Super Bowl without paying a big fee. So everyone...grocery stores and everywhere else...just refers to The Big Game in their ads.

makeup add­ict1296714297.458313 PostsRegistered 12/27/2006

My church got around it. They were raising money for food harvest charity. "Souper Bowl" :) You could donate money or attend the event.

Some companies don't care: instead of tissue, lot of people say Kleenex. Instead of making copies, people used to say "I Xeroxed a copy".

When I worked for my college paper, I got an email about trademark usage. I used the term, velcro, which is trademarked and I didn't use the symbol r in the circle to denote it was a registered trademark. Nothing bad happened since it was a small error at a college paper, but there are people who look for copyright infrigement. It's their job to look for and report trademark abuse. Big companies like Q would be fined for doing it.

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