Blogs

New Spring Formulation

by on ‎02-27-2014 05:24 PM

Traveling as much as we do from the West Coast to the East Coast and back again can be quite the transition, especially during winter. From wearing shorts and sandals in sunny California to being bundled up in front of a fireplace in Pennsylvania, the WEN by Chaz Dean team always spends the better part of December, January, and February eagerly awaiting the warmer weather of spring.


This year, I wanted to create a new seasonal formulation that captures the fresh scents of spring. Inspired by my childhood, WEN Spring Orange Blossom reminds me of days spent racing past the orange groves in Simi Valley, California when I was growing up. The refreshing citrus scent hits me with a wave of nostalgia, and every use brings me back to the fun, carefree, sunny days of my childhood. I was also inspired by the memory of our family trips to Florida, where my great grandparents lived and we visited every spring. There, we picked fresh oranges right from the branch and drank the juice right out of the fruit in our hands.


Coming up with the scent was the easy part of bringing Spring Orange Blossom Cleansing Conditioner to life. I always shoot the photos for the labels of my WEN by Chaz Dean product line, so of course I planned on shooting this one as well. However, finding orange blossoms to photograph while they were out of season was quite a challenge. After months of searching for a tree with blossoms, we were about to throw in the towel. As fate would have it, I got a call about a tree that needed to be removed from my property. I don’t like taking a tree down if it can be avoided, so I went to see it in person. I couldn't believe it when it turned out to be an orange tree and, even better, an orange tree still in blossom. I got my camera then and there and shot hundreds of photos and we had our label.


I truly believe that the Spring Orange Blossom Cleansing Conditioner is going to become a fast favorite among my clients and customers all over the world. With its sweet, light fragrance and crisp, refreshing properties, it's a seasonal formulation you definitely don’t want to miss!



What do you most look forward to in the spring?


—Chaz Dean