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Celebrating The Holidays & a Special Anniversary with Tova Borgnine

by on ‎10-30-2014 11:42 AM

Dear Friends,


This November, I celebrate the start of my 25th anniversary on QVC. With admiration and appreciation, I thank all of you for your continued support and love of my products. Your stories and experiences truly fill my heart with joy and ignite my creative passion.


From October 31–November 2014, I'll be presenting a very special, limited-edition duo of TOVA Signature and TOVA Nights to celebrate this milestone. Taking inspiration from one of my favorite crystal designers, I created a deeply faceted crystal collector’s bottle to house these beloved eau de parfums in a vessel of elegance and femininity. Tova Signature and Nights Duo
Whether chosen as a gift to yourself or for someone special, this beautiful duo will delight! Although not often fully expressed, today I'm sharing the origins of these two eau de parfums, which have now undeniably become a facet of my legacy.


Having started TOVA Beverly Hills in the arena of skin care, I always knew I wanted to create a perfume. I wasn't sure what I wanted its essence to be or what it should express—and I had no experience at the time in creating perfumes. In my mind, I knew I wanted it to be beautiful, feminine, graceful, different, and nothing like the fragrance my dear Mama wore at the time (I never liked her chosen scent back then!). Ernie and I were married at this point, and I often traveled with him while he was filming. I would have long days to fill while he was working on set, so what better to do than spend time shopping and visiting stores in all the places we spent time (much to Ernie’s chagrin)! One day, while Ernie was filming in San Francisco, I set about my day shopping and stumbled upon an eclectic boutique in which I found a bath oil that particularly aroused my senses. I knew I had found “it”—the scent I wanted my perfume to emulate! With the help of the shopkeeper, I was able to track down the manufacturer (keep in mind this was long before the internet and search engines). Immediately, I contacted him and expressed my desire to make a perfume out of his bath oil, to which he said it would be impossible as it was too expensive to attempt to create and, besides, he was not a perfume house.


Full of passion, desire, and determination, I was sure I could make it happen. And we did! Our perfumer spent over a year developing the fragrance and presented me with several variations to sample, so I could pick one as the final winner that would become my fragrance. These samples were all very close in scent nature, making it a difficult decision as to which was "the one." One night, while Ernie and I were having dinner with Steve Manheimer and his wife Lore at Giambelli’s in New York City, I asked which sample they preferred. With that, Ernie took the samples in hand and began walking table to table, asking restaurant guests which scent they preferred! Can you imagine having an Oscar-winning actor stop by your dinner table to inquire which scent you like? As he came back to the table, he announced the winner to me (and she is!), and this scent became what you now know as TOVA Signature.


What's the magic and uniqueness of TOVA Signature? With its sparkling top notes of luminous bergamot, your being is enhanced instantly, like a symphony that draws you in with its clean, fresh notes. You then enter the experience of jasmine absolute, one of the world’s most expensive essential oils, with its warm embrace. This is followed by a tender touch of lavender Provence that descends into a blend with East Indian sandalwood. Finally, the depth of aphrodisiac Musk is the characteristic that raises all of the ingredients and the note that causes so many men to draw into you to get a closer smell of your scent. Signature is never overpowering and entices you into wanting more. Like music, scent forever plays in your memory. With each time you use Signature, it will feel like the first and offer you a new experience. Even when you don't smell it, I guarantee someone else will! This November, TOVA Signature will celebrate her 33-years-young anniversary. Worn now by three generations of women, she continues to be as modern and current of a scent as ever and unlike any other. Worn by young and old(er) and enjoyed by many, she is timeless perfection.


One night, as Ernie and I enjoyed an incredible evening at the Hotel de Paris in Monaco, we were relishing in the warm breeze coming off the ocean. I began thinking of how I could take the notes of Signature and tickle them. When I returned home, I called my perfumer and gave him my vision for a new fragrance: the Mediterranean, the twilight of night, black lace, and the effervescence of champagne—all while keeping the construction of Signature underneath. Behold, the perfumer was able to complete this vision and put it into a bottle. And so TOVA Nights was born. This alluring scent has captured the hearts of many, and I've been told by a few women it's the reason they became pregnant! With dewy greens as her top notes, the feeling of the fizz of champagne bubbles tickling your nose is captured. You're then lifted into a spring garden filled with a menagerie of soft floral notes, such as peony (one of my favorite flowers), jasmine, and iris, which brings you the feeling of passion, sexiness, juiciness, and delight. I often say TOVA Nights is Signature’s naughty sister, full of moonlight, black lace, seduction, and temptation.


Bound by kindred spirits, TOVA Signature and TOVA Nights will take you alluringly and sensuously from day to night. And, as they are sister scents, it's perfectly suitable to layer and intertwine them together. I can't think of a better way to celebrate my anniversary with you all than by presenting this elegant duo.


With Love,
Tova