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Who isn't a little hooked on makeup?! We all subscribe to the idea that some cover-up, blush, mascara, and lipstick go a long way in boosting a girls confidence—and thanks to QVC & CEW Present Beauty with Benefits—which airs Thursday, April 17 at 8pm ET during our Share the Love event—our beauty rituals are taking on an even greater purpose!

Shop your favorite beauty items and help make a difference in the lives of people living and working with cancer. Eighty Percent of your purchase price of donated merchandise benefits the Cancer and Careers program of the CEW Foundation! Take a peek at a few questions and answers from three of the event’s leading ladies: Claudia Lucas, Carlotta Jacobson, and Tiffani Thiessen!

Claudia Lucas, QVC beauty merchandising director

What is Beauty with Benefits?

Beauty with Benefits is a concerted effort of the beauty industry to come together and combine its resources to present a compelling fund-raising event that will benefit so many. We know that we have very passionate beauty customers who shop at QVC and we are delighted to offer them the opportunity to get great beauty items from leading brands while being part of an event that will support and help so many men and women affected by cancer.

What are some of the beauty brands customers can expect to see?

We have an exciting lineup including Algenist, bareMineralsR, CHI, Clarins, Clarisonic, Dr. Denese, IT Cosmetics, Fresh, Laura Geller, Dr. Gross, Mally, Josie Maran, Dr. Perricone, Peter Thomas Roth, philosophy, StriVectin, tarte, T3, and WEN.

Carlotta Jacobson, president of Cosmetic Executive Women, creator of Cancer and Careers, and on-air guest during Beauty with Benefits

What does Cosmetic Executive Women (CEW) provide for the community?

CEW is a nonprofit professional organization for women and men in the beauty, cosmetics, and fragrance industries. Our mission is to develop the leadership potential of our members (over 5,700 executives strong!) through knowledge sharing, access, and networking opportunities. In 2001, the CEW Foundation launched Cancer and Careers, a groundbreaking initiative that helps cancer survivors thrive in the workplace. It is the enthusiasm of the beauty industry that makes Cancer and Careers’ free support system possible for over 250,000 people annually. The only organization of its kind, the program addresses all aspects of balancing cancer and work, with essential advice from experts and fellow survivors alike, interactive tools, and educational events. Eighty percent of the top cancer centers use our services and publications.

What was the inspiration for CEW to start Cancer and Careers?

During a period of two years, five out of 40 CEW board members were diagnosed with cancer. All five women continued to work during or after treatment, and encountered similar problems. They were courageous. They had to be—there were really no resources to help them address their work-related challenges—namely, how to manage a career and cancer at the same time. CEW is committed to filling that void. We are here to eliminate fear and uncertainty and to support those in a key position to help, including healthcare providers, managers, and co-workers. Our everyday work is helping survivors work through it.

Tiffani Thiessen, actress, and Beauty with Benefits spokesperson

How does it feel to be a part of Beauty with Benefits and help a great cause like Cancer and Careers?

I am extremely honored to be a part of this amazing cause that brings confidence to people who have battled cancer. Cancer hits close to home for me—from family members to very dear friends in my life.

Since we’re talking about beauty, do you have any beauty secrets?

Yes—confidence is key to feeling beautiful inside and out!

And now for the age-old question—if you’re running out the door and can only grab one beauty product, what would it be and why?

Mascara. Your eyes are what everyone looks at the most!