Sandra’s “Pick Me!” The Hottest Eye Shadow Trend

by on

Last month, I went to the Cosmetic Executive Women’s (CEW) annual Product Demonstrations in New York City. Companies, big and small, show off their latest products in hopes of winning a Beauty Insider’s Choice Award. The awards will be announced on May 17^th and this year, for the first time, there will be a QVC Beauty Quest Award. The winning product will appear on our CEW awards show in July. As the QVC beauty buyers and I walked the isles, we were looking for two things: First, we wanted to find that special, winning product that you will love. Second, we were trying to identify larger trends in beauty.

One of those trends is thicker shadow sticks and pencils. Beauty experts say customers are gravitating toward chubby sticks because they are fast and easy. Most of us don’t want to spend a lot of time getting ready and we want products that don’t require the talent of a makeup artist or even a steady hand to apply. I saw creamy, thick shadow/liner sticks from so many brands, both in the prestige and mass categories. (CEW defines prestige brands as those found at department stores, boutiques, and on QVC. Mass brands are found in big box retailers and food and drug stores.)

I really liked several of the shadow sticks I tried at the CEW Beauty Awards Product Demonstration, but none “wowed” me like the shadow stick I have already been wearing for the last 18 months, Mally’s Evercolor Shadow Stick. Once again, our friend Mally is ahead of the trend. So, in this case, I went to CEW to discover new products and ended up just loving the products in my makeup drawer even more!

I adore Mally’s shadow sticks for several reasons.

1. SIMPLICITY: They are so simple to use and the effect is gorgeous. All you need to do is swipe the color on your eye and smudge it with your finger. Done! I usually use one color on my lid and then put a slightly darker shade in the crease. If I’m really in a hurry, I’ll just rub on one color.

2. LONGWEAR: I put them on once and don’t need to reapply for the rest of the day.

3. COVERAGE: Mally’s unique technology allows you to build coverage. Depending on how much you swipe, you can go from a soft look to a dramatic eye in seconds.

Mally’s Evercolor Shadow Stick comes in more than 20 colors. I own most of them (I really love them!) but I tend to wear the same three or four when I need to get out of the door fast. Here’s a picture of my current favorites. The neutral taupes and browns are an easy, go-to. However, for the last two weeks, I’ve been loving the navy.

Shades from top to bottom: Champagne, Firework, Saddle Shimmer, Twilight, Nautical

Do you have a favorite shadow stick? I would love to hear from you. This blog is part of my “Pick Me” blog series, where I review products I am currently using and loving. Please comment here or join the discussion on my Facebook page. Have a great week!

-Sandra