One of the things I love about my work with QVC is the unique challenge of creating new and innovative products that meet the demands of our value-minded, überbusy, savvy customers.
Does this sound like you? You want cookware that's easy to use, easy to clean, and has the potential to turn you into a legend in the kitchen. Whether you're whipping up a simple batch of Spiced Apple Puffed Pancakes for brunch, or getting your gourmet on with Burgundy Braised Beef with Onions and Mushrooms (stay tuned and I'll tell you where to find these recipes!). Oh, and let’s not forget, your cookware has be GORGEOUS!
Thousands of delicious meals later, I'm often asked HOW our Cook’s Essentials customers have changed since we launched our brand back in 1998. The answer to that question is always the same: they haven’t changed, but WE have!
Today’s customer still wants the best cookware available for the best possible price, and you can bet that we're on the forefront of taking on that challenge. We want to bring you every new bell, whistle, and nonstick color technology out there. A lot of thought and research goes into creating a new line. You're far too smart for the same old, same old.
I've had to keep quiet about this for many months now, and that's no easy task! With that in mind, I'm pleased to bring you a sneak peek of the launch of our upcoming
Today’s Special Value on September 5. Or dare I say the PREMIERE launch of the
Cook’s Essentials line of Premiere Cookware—an 11-piece stainless steel, color-coated nonstick set that'll out-cook, outlast, and outperform any cookware we've ever created. You have my lifetime guarantee.
Did I say mention that it's "gourmagnifique?"
It has sleek, stainless steel exteriors, a mirror polish finish, "cook and look" glass lids, silicone-enhanced stay cool grip handles, and your choice of colorful nonstick interiors. We'll have red, blue, black, copper, green, and eggplant available on launch day. This set is versatile, lightweight, easy to handle, and safe for both metal utensils and the dishwasher. I believe our team has put together an exceptional value. And if that wasn’t enough, we enlisted the expertise of our dear friend and cookbook queen Gwen McKee from Quail Ridge Press to help me create a Best of the Best companion cookbook. Gwen posed the question to me awhile back: “Why don’t you put together a whole mess of recipes, tips, and techniques to show us how to best utilize your outstanding cookware?”
I was only too happy to oblige.
Best of the Best Presents Bob Warden’s Favorite Recipes for Cook’s Essentials Cookware contains over 200 pages overflowing with simple and delicious recipes to use with the new Premiere line or with any other cookware set you may own. From appetizers and brunch to main dishes and desserts. Who knew you could make a pie in a skillet? Or so many meals in just one pan? Whether you're new to the kitchen or a seasoned pro, this cookbook will make a nice addition for your meal planning needs, busy life or not. I couldn't be more proud of BOTH projects! I hope you'll join me and host Rick Domeier on September 5 at Midnight ET and be among the first to go Premiere! See you on the TSVred carpet!
—Bob Warden
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