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January is the start to a brand-new year, and QVC has an exciting new cooking event coming up on the 25th. I’m not sure if I’m supposed to announce this, but during the past two months, I’ve been using the new Cook’s Essentials aluminum colored nonstick cookware set in my home. It has a stainless steel base, with a fantastic colored, nonstick coating that’s also PFOA-free. All I can say is, we’ll be introducing this new cookware set at Midnight ET — hint, hint! I’ve been falling in love with this new cookware for a lot of reasons. First, it adds bright new colors to my kitchen because it’s colored inside and out. That’s right…the nonstick coating is colored on the inside and the bottom has a beautiful stainless steel impact-bonded base. This can be used on induction stoves as well as on gas, electric, and glass-top stoves. This set really looks hot, even before you put it on the stove.

But there’s even more good news: this new PFOA-free coating is by far our most abrasion-resistant, nonstick coating we’ve ever offered. All others that I’m aware of have a very short life as truly nonstick cookware. Most last only a few weeks or months before the coating starts to wear off. Then it’s simply no longer nonstick.

Listen to this…the new Cook’s Essentials cookware set is guaranteed to continue to hold up for over one million uses. WOW!  I can’t even imagine how many hundreds of years, 365 days per year, it would take to wear out our new coating. Even better, it comes in your choice of colors! I think it’s the perfect combination of color and stainless steel to show off in your kitchen.

So tune in on Wednesday, January 25th to take advantage of some great pricing on this outstanding new set. Can I say colored nonstick, PFOA-free, guaranteed for life too much? I don’t think so! Colored, nonstick, PFOA-free! Colored, nonstick, PFOA-free! Guaranteed for life! Can’t wait! See you then!

HAPPY NEW YEAR!

—Bob Warden, Cook’s Essentials