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Why buy jewelry during the holidays? While the stock market has more ups and downs than the roller coaster (The Griffon) at Busch Gardens in Williamsburg and we are told to tighten our belts tighter than the contestants on the Biggest Loser, why indeed, should we buy jewelry? It's not as if we have to adorn ourselves to keep warm during the winter or that we can run our cars on gold.


It really is about the importance of jewelry in our lives. What better way to say I love you than with that special ring or pendant. During tough times it is so important that we reach out to those we love with something that comes from the heart. Traditionally, beauty products do well during troubled financial times because they make us feel and look good. . Jewelry also makes us feel proud and fulfilled. But jewelry is really much more. Every time you hesitate to buy a piece of jewelry, you should stop and think is it something that I will be proud to hand down to my daughter, sister, granddaughter, or other special loved one. Enjoy your jewelry and remember it could be a family heirloom to the next generation.