Blogs

Diamonique

by on ‎10-26-2007 01:16 PM

What sparkles like a diamond? Diamonique, of course! I just returned from traveling with Scott our Diamonique buyer. He has an amazing eye for styling and new direction. Scott is a great student of the diamond world and always knows what is happening with styles, colors, and the top designers. Great examples of these include chocolate Diamonique, Epiphany, and Tacori.


There are so many great pieces that are coming up during Diamonique week. As always, he and his team have selected merchandise that is not only beautiful but looks like fine diamond jewelry. It is right on with what is happening in the diamond world. Some of the great looks that we are seeing in the diamond world are here in Diamonique-stacking rings, chocolate diamonds, canary diamonds, micro pave, fancy cut stones and beautiful embellished galleries, just to name a few.


QVC goes to great lengths to make sure that the Diamonique stones we offer are the finest quality, color, and cutting in the world. We grade our stones based on the GIA grading scale for diamonds. This is called the 4 C's-clarity, color, cut, and carat weight. Part of my recent trip was to make sure our standards are kept at the highest level. I examined and compared stones cut in four different countries around the world to make sure we use the best. Of course, we do.


Bonnie, the Mother of my Niece Joyce's husband Andy, is a real Diamonique connoisseur. She seems to know what is happening in Diamonique even before I do. Bonnie heard through the grave vine that Jane's engagement ring was coming up. Unfortunately, she fell asleep and it was sold out when she woke up. Bonnie called me to see if I could get her one but it was already on waitlist. Sorry Bonnie, even QVC employees have to wait.