Blogs

Red Carpet and an Exclusive Launch!

by on ‎02-25-2014 11:27 PM


Hi my friends,


I am so excited to announce that QVC has invited JAI John Hardy to be part of the Red Carpet Show this coming Friday, February 28th at 9pm ET live from the Four Season’s Hotel in Beverly Hills.  I honestly do not know what I’m most excited for; the launch of our first figurative collection at JAI, the chance to meet people who I grew up watching in the movies and on TV, or getting dressed to the nines and being a part of one of the most celebrated events in the world.


I’m not sure if you like watching awards shows, but growing up in my family, my Dad had the Super Bowl and my Mom had the Oscars.  Do you have any Oscar traditions?  Share with me who you are most looking forward to seeing this year at the Oscars.


I remember how much my Mom and her friends loved watching the stars arrive on the Red Carpet.  Starting with the limo pulling in, the announcer enthusiastically guessing which star would be coming out of the limo, then the limo door opens and the crowd of fans start cheering and screaming as the stars wave to the fans and have their photos taken before they entered the auditorium.  This was one of her favorite parts of the Oscars.


I think the best part of the Red Carpet arrivals is watching it with your friends so you can talk about everything that was happening live.  Each year, my Mom would invite friends and family over and everyone would gather around the TV in our family room.  As soon as the first star arrived, they would all talk about what she was wearing, how amazing the jewelry was, who she was with, their favorite movie that she starred in, and how much they liked her.


Finally, just before the Oscars were ready to start, everyone would say who they thought looked the best, which of the male stars was the most handsome, and almost always they would say how they missed the days of the ‘Old Hollywood Glamour’.


Well, this year, my Mom is inviting her friends over to watch, shop, and enjoy QVC’s Live from the Red Carpet Show.  Since she is my Mom, I gave her a sneak peek of our first figurative collection and the exclusive designs that were created for the Red Carpet Show.  The word she used to describe the pieces was ‘Exquisite’.


Unfortunately, I have been sworn to secrecy and am unable to share a sneak peek of the collection, but I can share with you my inspiration and what this collection symbolizes throughout the Far East.


This figurative collection was inspired by an animal that has been around since the beginning of time.  They call her the keeper of knowledge.  Legend suggests that Mother Nature gifted her with the wisdom to survive and the clairvoyant ability to strike balance and harmony in one’s life.  She is known as the maternal protector and can answer the questions that cause strife in one’s life.  Seriously, how great does that sound…


So with this inspiration in mind, our JAI craftsman took months to create an elegant, detailed, and incredibly feminine figurative design that is both classic in its silhouette and legendary in its presence.  The collection incorporates both textured pattern motifs, figurative features, and has accents of gold and natural gemstones that bring this most beautiful collection to life.


Please join me this Friday, February 28th at 9pm ET and enjoy the premier of our first figurative collection.  I invite you to join me on our JAI John Hardy Facebook page to see all the behind the scenes of my first Red Carpet experience.


Safe Travels,


Scott Grimes