Blogs

The Power of a Diamond

by on ‎04-02-2013 01:54 PM

Have you ever wondered why diamonds are the gemstone commemorating April, the first month of spring? What about the meaning of a diamond in an engagement ring or important gift of love? Diamonds are symbolic of endurance and renewal, of rarity, strength and transformation. What begins its life as a fairly common element is subjected to the most extraordinary heat and pressure for a significant period of time, and as a result of this extreme environment, transforms from a common element into a rare and unique gem with astonishing strength and sparkle.  As a result, diamonds aren’t just coveted for their beauty or value, they have become one of the most powerful and emotionally charged gifts that we can give to another, or give to ourselves. 


When giving the gift of a diamond to another, the connotation of message is sparklingly clear. “Out of anything I could give, I choose to give one of the most rare and enduring elements on earth." In some instances this may signify the rarity, endurance or renewal of a relationship. When giving a diamond to oneself, it may be a reminder of an event or period that has tested our strength, endurance and resolve, but from which we have emerged stronger and more resilient than before, ready to begin a new phase or journey in our life.


April is Diamond Month at QVC so there are a number of exciting events geared toward those who love the beauty and significance of diamond jewelry. We have shows planned that will reveal new styles incorporating the hottest new trends, vintage inspirations, and impressive “milestone” pieces to be collected and given for very special occasions.   Here’s a sample of some things you’ll see:


J279644


If winter has tested your endurance, this is a perfectly whimsical reminder that spring has finally arrived. This generously sized butterfly (¾” X ¾”), J279644 with ½ cttw of blue and white diamonds will not only warm your heart, but will seemingly “dance” in the rays of the sun. It’s the perfect self reward for doing that extra bit of planting, sticking to your new years resolution, or simply making it through winter with a smile.


 J279626


Add this classic diamond ½ cttw line-style band in 14K gold to your fashion stack.  J279626, is perfect if you love band styles. For those who are planning a gift of love this is the most brilliant way to commemorate an anniversary and say you’d do it all over again, or show how happy you are to enter you new life with this dazzler snuggled up against her engagement ring as a sparkling wedding band.


J280391 


The ultimate “milestone” piece is a coveted diamond bracelet that can be worn everyday. J280391 already has an impressive total carat weight but it’s constructed in a very special way. Each diamond “link” is actually comprised of a carefully constructed cluster of diamonds that gives the appearance of a quarter carat solitaire. This WOW bracelet looks like you’re wearing over 10 carats on your wrist! It’s available in 7” or 8” so the actual carat weight will vary depending upon your size. Major birthday? Anniversary? Promotion? This is a milestone that you’ll want to celebrate!  


 Tell us what you love about Affinity!


Whether you love the idea of giving diamond jewelry to someone you love, rewarding yourself with beautiful diamonds, or simply just love the gem, we’d love to hear your story. Tell us what you love about Affinity Diamond Jewelry. One lucky winner will receive a pair of Affinity Diamond ½ cttw halo design stud earrings in 14K gold and another lucky winner will receive an Affinity diamond ¼ cttw framed emerald shaped ring set in 14K gold.  Join the fun of Diamond Month!


I know that many of you write notes to me via this blog, unfortunately I’m not able to answer you in this format. However, you can "like" me on facebook at Michael O’Connor QVC or Michael O’Connor Style, or if you’re on twitter follow me at @stylingspy. There’s lots of fun to be had this month. Don’t miss out!


And don't forget to tune in on Thursday, April 4th, for more from Affinity Diamond Jewelry!