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Hi my friends,

I hope this finds you and your family happy & healthy.  My family had an amazing Christmas & welcomed in the New Year while asleep in bed.. ha ha. My year is off to an amazing start, I spent 2 weeks exploring the islands of the Andaman Sea off the coast of Southern Thailand & then headed north to the border of Burma and explored the jungles of Northern Thailand.  I’m so grateful for the opportunity to experience all these amazing locations and bring my inspirations to life exclusively for you here at QVC. After the successful launch of our Croco Collection (thank you), I’m excited to share with you my newest figurative collection.

{July 2014, exploring the Elephant Nature Park in the jungles of Northern Thailand}

The elephant, with its enormous power & gentle heart is a powerful symbol around the world but holds an extra special place in the hearts of the people of Thailand.  It’s an icon of Thai tradition, culture, and royal power.  Since the beginning, the elephant is to Thailand as Thailand is to the elephant; connected emotionally, symbolically, regally, and royally.

Buddhist legend states that the Buddha’s mother dreamt of a white elephant and was soon pregnant with her son. The elephant quickly became a symbol of good fortune and is also known as a symbol of royalty, intelligence, power and strength.

Over the past 2 years, I’ve had the opportunity to explore much of Thailand.  Everywhere I go, the elephant is prominently featured throughout the gorgeous temples, the beautiful works of art, textiles, & in the personal tales shared with me from our local guides.

{January 2014, centuries old temples in the ancient capital of Sukhothai, Thailand}

Yet, it wasn’t until last Fall, while exploring Chiang Mai in Northern Thailand that I really understood the true beauty of this majestic being.  I had the opportunity to visit the Elephant Nature Park in the beautiful Mae Taeng Valley and experience these gracious & peaceful animals.

This unique sanctuary is the result of a dream held by a woman named Sangduen Chailert, better known as Lek.  An award winning conservationist, Lek has created this 300 acre sanctuary which acts as a refuge for more than 30 mistreated elephants that she has rescued from exploitation and abuse. Here she has rehabilitated them and they are free to live their lives in small herds, feed at their leisure, play in the river, or wander through the jungle where their true elephant nature can breathe again.

{Elephant Nature Park, July 2014}

I’ve since learned so much about elephants.  Did you know, universally, this majestic being  is the symbol for marriage, where the front legs represent the husband, choosing the direction while the back legs represent the wife providing the power?  Sound familiar?  Ha Ha….  A beautiful symbol of peace, the elephant today remains the largest animal to roam the earth.  Many believe the elephant survives because the true will of the universe is that peace will always prevail.

Over the period of six months I’ve worked with my team to recreate the beauty & compassion I experienced with these unbelievable animals.  The designs are intricately carved solid sterling silver and will feature the figurative elephants with accents of solid 14k , gemstone eyes of faceted garnet all framed within figuratively designed banana leaves.

{It took several months of renditions & carvings to perfect our grand Elephant pearl cuff.  Shot on location in the Andaman Sea off the coast of Southern Thailand}

The Elephant Collection will debut on Feb 1^st during our 2pm ET show with Jill Bauer and will feature 4 designs.  For the launch, I’ve designed that perfect medium all silver elephant hoop, a gemstone ring fit for royalty in your choice of a sparkling turquoise doublet or midnight amethyst (purple amethyst over hematite doublet).  If you are looking for that WOW piece, then you will love the new Elephant Cuff featuring a deep blue pearl and a fully paved tusk of white topaz all with an exquisite enhancer to match.

{Amazed at the level of craftsmanship that brought this collection to life. Shot on location in Phuket, Southern tip of Thailand}

I hope you can join me for my first show on Feb 1st at 8am ET with Pat James Dementri, where I have even more new JAI designs from our Croco & Sukhothai collections and then come back for our 2pm show with Jill Bauer, when we will debut our new Elephant Collection.

Until then please join me on my JAI Jewelry for QVC FB page & our JAIJewelry_ Instagram account to experience more of my travels & get first hand sneak peeks of all our new designs before the show.

-Safe Travels / Scott